jepras korporatiuli gamocema

aprili

2009
maisi

#2
griboedovis q.12 info@gepra.ge

gv.2

TbilisSi
savaWro centri “qarvasla”

s na !
ga i x
gv.14

jepram
“ gamofenaze
”“ warmoebulia TbilisSi” ” ”
piar skola waradgina
gv.7

saqarTveloSi jepram
“ nataxtaris
betonis axali korporatiuli
qarxana gaixsna Jurnali gamouSva
gv.8 gv.5

P overnment 2.0 - sazogadoebasTan

g
urTierTobis warmatebuli modeli
sajaro uwyebebisTvis
gv.10
 jepram myvideo.ge-ze
brendirebuli gverdi
Seqmna
jepras produqtebisa da proeqtebis
promouSeni, 2010 wlis marketinguli
strategiis mixedviT, socialuri
mediis saSualebiT xorcieldeba.
sakuTari klintebisa da
mxardamWerebis ukeT
infromirebisaTvis, jepram, amjerad,
myvideo.ge-ze Seqmna brendirebuli
gverdi (www.myvideo.ge/gepra),
sadac jepras konsultantebis
satelevizio da radio gamosvlebs
SegiZliaT gaecnoT.

piar skolas
myvideo.ge - ze
brendirebuli gverdi
aqvs
piar skolam myvideo.ge_ze
saukeTeso reklamebis portali
Seqmna, sadac is video-rgolebi
ganTavsda, romelsac feisbuqze piar
skolis megobrebi 9 Tvis
ganmavlobaSi yoveldRiurad
ecnobodnen. yvela wamyvani
sareklamo rgoli, axla ukve,
qarTuli internet sivrcisTvis
yvelaze popularul saitze ixileT
www.myvideo.ge/prschool

2 #2
2010

aprili
maisi
#2 3
2010

aprili
maisi
winasaarCevno kampaniebi - jepras komentari

telekompania “kavkasia”,
gadacema “cxeli xazi””

telekompania “Real TV”

gadacema “interviu”

telekompania “Real TV”

gadacema “xalxis azri”

radio “montekarlo”
gadacema “obieqtivi”

4 #2
2009

aprili
maisi
 “ krizisis dasrulebas axali maRaziis

gaxsniTa da 40%-iani fasdaklebiT

Sexvda “

13 aprils, TbilisSi brend EVITA PERONI-is axali aqsesuarebis maRazia

oficialurad gaixsna. mniSvnelovania, rom EVITA PERONI-Si krizisis dasrulebas
axali maRaziis gaxsniT Sexvdnen. “agvistos omis Semdeg gayidvebi sagrZnoblad
Semcirda, Tumca bolo periodSi zrdis tendencia TvalsaCinoa. Sesabamisad,
gadavwyviteT qselis gafarToeba. aRniSnuli brendis SeZena momxmarebels, aqamde Tu
mxolod abaSiZis quCaze mdebare maRaziaSi SeeZlo, axla ukve produqciis yidva
pekinis #15 nomerSic gaxdeba SesaZlebeli da Tbilisel qalabatonebs, kidev ufro,
met siurprizebs SesTavazebs,” – aRniSna maRazia EVITA PERONI-is menejerma nino
cqitiSvilma.

EVITA PERONI-is qselis gafarToebasTan dakavSirebiT 13-dan 15 aprilis CaTvliT,

40 procentiani fasdaklebis kvireuli gamocxadda, romelic siyvarulis dRisadmi
iyo miZRvnili. maRaziis gaxsnis ceremonialis mediasTan urTierTobis sakiTxebi
jepram uzrunvelyo.

j
“ epram nataxtaris
korporatiuli
Jurnali gamouSva
jepram kompania “nataxatarisTvis” korporatiuli
yovelkvartaluri Jurnalis pirveli nomeri
gamouSva. Jurnali, mxolod, TanamSromlebisTvis
aris gankuTvnili da mizanad isaxavs
koleqtivisaTvis kompaniis miRwevebisa da kompaniaSi
mimdinare procesebis ukeTesad gacnobas.

#2 5
2010

aprili
maisi
evropul skolaSi evropis dResTan
dakavSirebiT miReba gaimarTa
evropul skolaSi evropis dRresTan dakavSirebiT saqarTveloSi
akreditirebul di plomatebTan da saqarTvelos parlamentisa da
mTavrobis wevrebisaTvis oficialuri miReba gaimarTa. miRebas
evrokavSiris warmomadgenlobis xelmZRvaneli batoni
pereklundi daeswro. oficialur miRebaze evropuli skolis
axali sadi plomo programis prezentacia gaimarTa.

6 #2
2010

aprili
maisi
 “
jepram
gamofenaze
”“ warmoebulia TbilisSi””
piar skola waradgina

8 aprils,jepram da piar skolam “eqspo jorjiaSi”

gamarTul gamofenaze miiRes monawileoba. jepram
Tbilisis meriis, ekonomikuri ganviTarebis
saministrosa da germaniis teqnikuri daxmarebis
sazogadoebis mier organizebul gamofenaze,
saxelwodebiT “warmoebulia TbilisSi” piar
skola waradgina. damTvaliereblebi gaecnen piar
skolis produqciasa da proeqtebs. isini yvelaze
metad socialuri mediis kursiT dainteresdnen.
aRsaniSnavia , rom servisebis promouSeni
piarskolelebma ganaxorcieles. gamofena 8-dan 10
aprilamde gagrZelda.

#2 7
2010

aprili
maisi
 haidelbergcementis wevrma kompaniam
haidelbergbeton jorjiam TbilisSi,gldanis
gare ubanSi betonis axali qarxana gaxsna.
oficialur gaxsnas eswrebodnen germaniis
saelCosa da saqarTvelos mTavrobis
warmomadgenlebi. qarxana oficialurad
gaxsnes haidelbergcement jgufis

haidelbergcementma centraluri aziisa da aRmosavleT evropis

ofisis xelmZRRvanelma andreas kernma da
ekonomikisa da infrastruqturis ministris

saqarTveloSi betonis moadgilem zura alaviZem.

axali qarxnis sazeimo gaxsnis ceremonialis

axali qarxana gaxsna organizeba da media mxardaWera jepram

uzrunvelyo.

8 #2
2010

aprili
maisi
 nataxtari kasris
ragbis qomagTa
klubis rCeuli
moragbe
22-23 maiss, organizaciis “sainformacio centri
natos Sesaxeb” TaosnobiT, gaimarTa Cempionati
mini–ragbiSi mas–mediis gundebs Soris. turnirSi
monawileobas iRebdnen telekompaniebi ”rusTavi 2”
da ”imedi,” sazogadoebrivi mauwyebeli, formula
kreativi, sportuli Jurnalistebis nakrebi da media
holdingi „palitra“.

sxva organizaciebTan Tu samTavrobo struqturebTan

erTad, Cempionats mxari dauWira kompania
„nataxtarma“ da „nataxtari kasris ragbis qomagTa
klubma“, romlis dawesebuli specialuri Tasi –
„ragbis qomagTa klubis rCeuli moragbe“
–gamarjvebuli gundis warmomadgenelma, radio
„afxazeTis xmis“ TanamSromelma, giorgi arabulma
miiRo. daskvniT wveulebaze ki, yvela monawiles da
stumars mieca SesaZlebloba „nataxtari kasris“
dagemovnebiT aReniSna turniris warmatebuli
dasruleba.

#2 9
2010

aprili
maisi
 P rofesor vasilis Teoxarakisis leqciam
p
msmenelebis didi daintereseba gamoiwvia
22 aprils, piar skolaSi saberZneTidan mowveulma
profesorma vasilis Teoxarakisma leqcia waikiTxa.
seminari inglisurenovani iyo da strategiul marketings
Seexeboda, romelic interaqtiul xasiaTs atarebda.
erTsaaTiani seminaris dasrulebis Semdeg ucxoeli
leqtori msmenelebs individualuradac gaesaubra da
Sesabamisi konsultaciebic gauwia. Teoxarakisi aris
asocirebuli profesori merketingisa da biznes
urTierTobebis sakiTxebSi, Aston Business School-isa da
Aston University-is leqtori. Aamavdroulad, is aris
ALBA-s MBA programebisa da evropuli biznes gegmis
yovelwliuri konkursebis sabWos xelmZRvaneli.

piar skola analogiuri aqciebis organizebas

momavalSic gegmavs. Ria leqciaze daswreba
nebismier msurvelTaTvisaa SesaZlebeli da
registracia warmoebs piar skolis
feisbuqze: www. Facebook.com/prschool

Pgovernment 2.0 - sazogadoebasTan

urTierTobis warmatebuli modeli
sajaro uwyebebisTvis
21 ivnisidan piar skola axal kursebs gTavazobT - Government 2.0, romelic warmoadgens
sajaro uwyebebisTvis sazogadoebasTan urTierTobis warmatebul models. aRniSnuli
kursis damTavrebis Semdeg msmenelebs uaxlesi modelis praqtikaSi gadatana da
sakomunikacio modelis da warmatebulad funqcionirebadi sistemis Seqmna SeeZlebaT.
kursis xangrZlivobaa erTi kvira, 21 saleqcio saaTi, romelsac jepras ufrosi
konsultantebi konstantine maRraZe da ioseb galumaSvili gauZRvebian. saleqcio kursis
Rirebulebaa 279 lari.

10 #2
2010

aprili
maisi
 socialuri media – axali
teqnologiebi piarsa da
marketingSi
15 ivnisidan piar skola socialuri mediis kursebs
ganaxlebuli programiT gTavazobT. sistema
gansxvavebuli profesiis mqone adamianebis
interesebzea morgebuli, romelsac safuZvlad
udevs axali teqnologiebi piarsa da marketingSi.
socialuri mediis mimdinareobisas msmenelebi
Seiswavlian, Tu rogor gamoiyenon veb2-is
platforma sakuTari imijis formiremisas an piar
kampaniis sawarmoeblad da mimarTos is sakuTari
piar skolaSi 4 gigabaitiani interesebisa Tu piar kampaniis efeqturi
fleSi gaTamaSda Sesrulebisken.

proeqtis “gaxdi socialuri, gaimarjve piar skolaSi” studentebi aseve gaecnobian internet-marketingis
gamarjvebuli aqciis dawyebidan erT saaTSi gamovlinda. 4 eTikas da gamoimuSaveben yvela im unar-Cvevas, rac
gigabaitiani fleSis mflobeli piar skolis studenti naTia maT socialur media qselebTan urTierTobisTvis
sWirdebaT.
foladaSvili gaxda. mogebis drod 17:32 saaTi dafiqsirda.
krosvordis swori pasuxebi ixileT piar skolis feisbuqze: leqciebs socialuri mediis eqsperti,2005 wlidan
http://facebook.com/prschool. dajildoebis ceremoniali piar blogeri, aseve proeqt “niWieris” internet-
skolaSi gaimarTa. marketingis xelmZRvaneli dodi xarxeli
waikiTxavs.
SegaxsenebT rom, piar skolam socialuri qselebis meSveobiT axali
proeqti “gaxdi socialuri,gaimarjve piar skolaSi” pirvel aprils kursi 5 saleqcio dRes, 15 saaTian Teoriul da
daiwyo. kampaniis sawarmoeblad momzadda specialuri krosvordi, praqtikul mecadineobas iTvaliswinebs. swavla 15
romelic Svidi sakvanZo sityviT velis Sevsebas gulisxmobda. ivniss daiwyeba da 19 ivniss dasruldeba.
kiTxvebi socialuri mediis sferos Seexeboda. ganacxadis miReba piar skolis saitze
(www.prschool.ge) arsebuli saaplikacio formis
SevsebiT mimdinareobs.

piar skolaSi socialuri

mediis kursi dasrulda
1 maiss, piar skolaSi socialuri mediis sacdeli kursi
warmatebiT dasrulda. 5 saleqcio dRis ganmavlobaSi
msmenelebi veb2-is platformisa da socialuri qselebis
SesaZleblobebs euflebodnen. Kursis bolos
socialuri mediis leqtorma dodi xarxelma da piar
skolis menejerma Tiko samyuraSvilma
kursdamTavrebulebs gau Tbilisis piar skolis
sertifikatebi gadasces.

socialuri mediis kursis gavlis msurvelebisTvis Ria

karis dRe 23 aprils gaimarTa. msmenelebi gaecnen
kursis programas, aseve gaesaubrnen damfuZneblebsa da
leqtors. mniSvnelovania, rom piar skolaSi socialuri
mediis axali kursebis gaxsna arsebulma moTxovnam
ganapiroba.

#2 11
2010

aprili
maisi
 P

upirvelesad, minda madloba gadagixadoT socialuri

mediis treningis organizebisTvis, vfiqrob
warmatebuli kursi iyo. bevri saintereso informacia
miviRe, gansakuTrebiT, socialuri qselebis,
blogosferosa da internetmarketingis Sesaxeb.
vimedovneb, momavalSic SemogvTavazebT, msgavsi tipis
moklevadian da informaciulad datvirTul trenings.
madloba dodi xarxels da piar skolas!

pativiscemiT,
mari nadaraia
foTis sazRvao navsadguri – administraciis menejeri

kursis kmayofili var, aseT kursebs

veZebdi. saWiro dros saWiro adgilas
saWiro kursia.

jepra, gau da piar skola karg

produqtebs qmnian.

gisurvebT warmatebebs da axal

saintereso proeqtebs!
irma nadiraSvili

mogesalmebiT,

oriode sityviT davwer Cem STabeWdilebebs

socialuri mediis kursTan dakavSirebiT.

saerTo jamSi kargi da SemecnebiTi kursia. rac

mTavaria moicavs iseT Temebs, rac mTeli
cxovreba gamogadgeba, rogorc piradad, ise
saqmeSi. TiTeuli ganxilvis Tema maqsimalurad
iyo amowuruli da sakmao informacia
mowodebuli.

qeTi fircxalaiSvili
visolis brend menejeri

12 #2
2010

aprili
maisi
piar skolaSi zamTris kursebi dasrulda

24 aprils,piar skolaSi,kidev erTi,gamosaSvebi saRamo gaimarTa.

kursdamTavrebulebs qarTul-amerikuli universitetis (gau)
prezidentma maikl qaugilma sertificirebuli di plomebi
gadasca. Ggamovlinda 3 saukeTeso studentic, romelTac yvela
leqtoris mier xelmowerili sarekomendacio werili ergoT.
dajildoebis ceremoniali sadResaswaulo tortis gaiWriT
dasrulda.

#2 13
2010

aprili
maisi
 somxuri kulturis
sezoni saqarTveloSi
saqarTvelos kulturis, ZeglTa dacvisa da sportis saministrom
saqarTveloSi somxuri kulturis sezonis programiT gaTvaliswinebuli
RonisZiebebi moawyo. RonisZiebebi somxeTis kulturis saministrosa da
saelCos mxardaWeriT 3-5 maiss gaimarTa.

- momxmarebels
axal produqcias
sTavazobs
germanulma farmacevtulma kompaniam BERLIN-CHEMIE
MENARINI saqarTveloSi preparat deqsalginis
saineqcio forma – deqsalgini ineqti Semoitana.
preparatis Sesaxeb informaciis gasacnobad sareklamo
bukletebi daegzavna TbilisSi arsebul yvela saafTiaqo
qsels. sakuriero servisi farmacevtul kompanias
“kurierebma” gauwia. sul 450 gzavnili darigda.

”“ jorjian uoTer end fauerma””

specialuri miReba gamarTa

14 aprils, kompania “jorjian uoTer end fauerma” sakuTari saqmianobis

ukeT gacnobis mizniT, sastumro “radison blu iveriaSi” specialuri
miReba gamarTa. miRebaze mowveuli iyvnen ucxouri kompaniebi, saelCoebi,
mTavrobis warmomadgenlebi da biznes kompaniebi. Mmosawvevi baraTebis
dagzavna “kurierebma” uzrunvelyo.

14 #2
2010

aprili
maisi
 savaWro centri “qarvasla”
n a !
ga ixs
TbilisSi

8 maiss, savaWro “qarvasla” oficialurad gaixsna. centrSi

ukve funqcionirebs tansacmlisa da fexsacmlis italiuri da
evropuli brendebis 10 maRazia. prezentaciamde ramdenime
dRiT adre daiwyo masStaburi promo aqciebi. maRaziaTa
popularizaciis mizniT, Tbilisis mosaxleobas daurigda
sareklamo flaerebi. Aaqcia 3 dRis ganmavlobaSi gagrZelda.
flaerebis gavrceleba “kurierebma’uzrunvelyo.

M|Goup card – saCuqari loialur momxmarebels

em grupisa da saqarTvelos bankis erToblivi proeqti M|Goup

card grZeldeba. 4 maiss Ci puri baraTebi Visa Classic da Visa
Gold loialur momxmareblebs saCuqrad gadaecaT. proeqtis
mizans warmoadgens arsebuli da potenciuri momxmareblis
identificireba da em grupis proeqtebis mimarT maTi
loialobis zrda. baraTebis dagzavna “kurierebma”
uzrunvelyo.

#2 15
2010

aprili
maisi
 ”Bestpay.ge" - sawyisi gverdi
onlain vaWrobisaTvis
”Bestpay.ge" - es aris sawyisi gverdi onlain vaWrobisaTvis,romelic
momxmarebels internetSi baraTis meSveobiT produqtis SeZenas,
sxvadasxva momsaxurebis gadasaxadebis gadaxdas sTavazobs. proeqtis
promouSeni 25 maiss daiwyo da erTi kvira gagrZeldeba. sareklamo
flaerebs BTL.ge avrcelebs.

axali maRazia
"qarvaslaSi"!
axali maRazia "PIAZZA ITALIA" momxmarebels specialur aqcias
sTavazobs, kerZod, 27 maisidan produqciis SeZenisas myidvels, romelic
waradgens maRaziis sareklamo flaers, saCuqrad gadaecema CanTa.
sareklamo flaerebi promo-gogonebis saSualebiT 26 maiss, Tbilisis
centralur ubnebSi vrceldeba. maRaziaSi warmodgenilia qalis, mamakacis
da bavSvis tansacmeli da aqsesuarebi.

16 #2
2010

aprili
maisi
 mwvane Cai "gurieli-
eqsporti”- sgan
29 maiss, kus tbis teritoriaze gamarTul specialur
RonisZieba-maraTonze, romelic ZuZus kibos daavadebaTa
prevencias eZRvneboda, qarTulma Caim "gurieli-eqsporti"
momxmarebels produqciis erT-erTi saxeoba - mwvane Cai
warudgina. kus tbaze misul mosaxleobas BTL.ge_s promo-
gogonebi acnobdnen informacias mwvane Cais samkurnalo
upiratesobebze, saCuqrad gadascemdnen Cais erTjerad paketebsa
da sareklamo broSurebs.

26 maisi - saqarTvelos damoukideblobis dRe!

26 maiss, parlamentis win, saqarTvelos damoukideblobis dRisadmi miZRvnili

sazeimo aRlumi gaimarTa. aRlumze dasaswrebad qarTul inteligencias,maT Soris,
mwerlebs, poetebs, musikosebs, momRerlebsa da Teatrisa da kulturis
warmomadgenlebs mosawvevi baraTebi, erTi dRiT adre, daurigda. sakuriero
servisi "kurierebma" gawia.

#2 17
2010

aprili
maisi
 Live Riga
jadosnur sanapiroze gepatiJebaT

latviuri turistuli kompania

Live Riga qarTvel
momxmarebels rigis jadosnur
sanapiroze epatiJeba. Live Riga
– s sareklamo kampaniis
warmarTva “obo oba”-m Semdeg
veb-gverdebze uzrunvelyo:
www.forum.ge, www.top.ge,
www.amindi.ge, www.lexicon.ge

kompaniam Next Building Technologies

qarTul bazars cnobili brendi
Coraian warudgina
kompaniam Next Building Technologies qarTul bazars mosapirkeTebeli
masalebis cnobili brendi Coraian warudgina. O”obo oba”-m cnobili brendis
dinamiuri baneri veb-portalze www.commersant.ge ganaTavsa.

#2
2010

aprili

18 maisi