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jamil unilever final

jamil unilever final

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Published by Jamil Ahmed
unilever final report
unilever final report

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Published by: Jamil Ahmed on Jun 03, 2010
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06/22/2013

 
 
Introducing Unilever
 No matter who you are, or where in the world you are, the chances are that our products are a familiar  part of your daily routine. Every day, around the world, people reach for Unilever products.
Unilever today
Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into oneof the world's most successful consumer goods companies. In fact, 150 million times a day, someonesomewhere chooses a Unilever product.Look in your fridge, or on the bathroom shelf, and you're bound to see one of our well-known brands.We create, market and distribute the products that people choose to feed their families and keepthemselves and their homes clean and fresh.People's lives are changing fast. As the way we all live and work evolves, our needs and tastes changetoo. At Unilever we aim to help people in their daily lives. So we keep developing new products,improving tried and tested brands and promoting better, more efficient ways of working.We have a portfolio of brands that are popular across the globe - as well as regional products and localvarieties of famous-name goods. This diversity comes from two of our key strengths:
Strong roots in local markets and first-hand knowledge of the local culture.
World-class business expertise applied internationally to serve consumerseverywhere.Focusing on performance and productivity, we encourage our people to develop new ideas and putfresh approaches into practice. Hand in hand with this is a strong sense of responsibility to thecommunities we serve. We don't only measure success in financial terms; how we achieve results isimportant too. We work hard to conduct our business with integrity - respecting our employees, our consumers and the environment around us.Unilever is one of the world's leading suppliers of fast-moving consumer goods. Here are some recenthighlights from our three global divisions - Foods, home care and personal care.
 
 
Foods:-
The acquisition of Bestfoods in 2000 brought us leadership in the culinary category. Knorr isnow our biggest brand, with €2.3 billion sales in over 100 countries and a product rangecovering soups, bouillons, sauces, noodles and complete meals.
We are the number one producer of frozen foods in Europe, under the Findus brand in Italy,Birds Eye in the UK and Iglo in other European countries.
We are the category leader in margarine and spreads in most European countries and NorthAmerica, with brands such as Becel (the Netherlands), Flora (UK) and Take Control (US). Wehave met consumer demand for healthy foods by launching pro.active, a spread which containsingredients that can help reduce cholesterol levels.
In the branded olive oil category we are a leader, the most important brand being Bertolli.Appealing to consumers' taste for Mediterranean food, we have launched Bertolli pasta saucesand dressings.
We are the world's leading ice cream producer, with brands such as Algida and Wall's inEurope, and Ben & Jerry's in the United States. Innovations such as Magnum snack-sizes andCornetto miniature and multi-packs have sparked progress.
We are the largest seller of packet tea in the world through our Lipton and Brooke Bond brands.
Home & personal care:-
We lead the home care market in much of the world, which includes cleansing and hygiene products.
Many of our home care products are market leaders including Brilhante, Cif, Comfort,Domestos, Omo, Skip and Snuggle.
Within the personal care market, we are global leaders in products for skin cleansing,deodorants and antiperspirants.
Our global core brands in the personal care market are Axe, Dove, Lux, Pond's, Rexona andSunsilk.
HISTORY 
 
U
nilever
was formed in 1930 when the Dutch Margarine Company Margarine Uni mergedwith British soap maker Lever Brothers. Companies were competing for the same raw materials, bothwere involved in large-scale marketing of household products and both used similar distributionchannels. Between them, they had operations in over 40 countries. Margarine Unie grew through mergers with other margarine companies in the 1920s. Lever Brothers was founded in 1885 by William Hesketh Lever. Lever established soap factories around theworld. In 1917, he began to diversify into foods, acquiring fish, ice cream and canned foods businesses.
 
 In the Thirties,
Unilever
introduced improved technology to the business. The business grewand new ventures were launched in Latin America. The entrepreneurial spirit of the founders and their caring approach to their employees and their communities remain at the heart of Unilever's businesstoday. 
Unilever
NV and
Unilever
PLC are the parent companies of what is today one of the largestconsumer goods businesses in the world. Since 1930, the two companies have operated as one, linked by a series of agreements and shareholders that participate in the prosperity of the whole business.Unilever's corporate centers are London and Rotterdam.Margarine Uni and Lever is taken for 
Unilever
. Its head quarter was established atEngland and Rotterdam.
Unilever
has 500 operating companies in 100 countries. It has 0.3 millionemployees and turnover of sales in 23000 million pounds. The global business proportion is 60%in Europe, 20% in North America and 20% in Rest of the world. An identical board of directorscontrols the activities of subsidiary companies throughout the world.
Unilever Pakistan history
In the world of consumer products Unilever Pakistan has created an indelible name for itself with brands such as Lifebuoy, Lux, Surf and Walls.
Unilever Pakistan Limited needs no introduction
By far the largest consumer products company in Pakistan, UPL is a part of the consumer productsgiant Unilever.UPL was established some fifty years ago in the then newly created Pakistan. The town of Rahim Yar Khan was the site chosen for setting up a vegetable oil factory in 1958 and that is where the first UPLmanufacturing facility developed.
Now a force to be reckoned with
Today, Unilever Pakistan is a force to reckon with. Its contribution to Pakistan's economicdevelopment cannot be overestimated. Now operating six factories at different locations around thecountry, the company contributes a significant proportion of the country's taxes. It employs a largenumber of local managers and workers. It provides a pool of well-trained and highly motivatedmanpower to other segments and has introduced new and innovative technologies into the country.

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