attitude. (Roberts, n.d). This negativity is an obstacle to success. Only by consciously makingthe decision to change one’s attitude, and taking steps to make that change happen, can thisobstacle be overcome (Gracia, n.d. 5 Steps to a Positive Attitude).
1.2.2 Structure Of Attitude
According to Fabrigar, Macdonald, and Wegener, (n.d). Although the term attitudestructure is ever-present in the literature, precise definitions are less common. The concept of structure must begin with one’s conceptualization of attitude. It makes sense to view the attitudeas a type of knowledge structure stored in memory or created at the time of judgment.(Albarracin, Johnson, and Zanna, 2005).In the most general sense, an attitude defines as an evaluation of an object in a positive or negative fashion that includes the three elements of affect, cognitions, and behavior (the“ABCs” of attitudes). (Breckler, 1984; Eagly and Chaiken, 1998; Zimbardo and Leippe, 1991).And how do a person know what people’s attitude are? How they act, and a person can attemptto measure their attitude directly. These three components are following;The
consists of the person’s emotions and affect toward thestimulus, especially positive or negative evaluations. The
consists of how the person tends to act regarding the stimulus. The
consists of thethoughts the person has about that particular attitude object, including facts, knowledge, and beliefs. (Crites, Fabrigar, and Petty, 1994).
1.2.3 Functions of Attitudes