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Project Reliance Mutul Fund

Project Reliance Mutul Fund

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Published by krnitesh41

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Published by: krnitesh41 on Jun 04, 2010
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10/27/2011

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PROJECT REPORTON
ANALYSIS OF RELIANCE MUTUALFUNDSCHEMES & DISTRIBUTIONNETWORK 
Submitted in the partial fulfillment for the award of Degree of Master of Business AdministrationSubmittedTo RAI BUSINESS SCHOOL 
Submitted by
 
Nitesh KumarSemester 3
rd
 RAI BUSINESS SCHOOL, New Delhi
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INTRODUCTION
There are a lot of investment avenues available today in the financial market for an investor with an invest able surplus. He can invest in Bank Deposits,Corporate Debentures, Bonds, Mutual Fund where there is low risk but lowreturn. He may invest in Stock of companies where the risk is high and thereturns are also proportionately high. The recent trends in the Mutual FundMarket have shown that an average retail investor always gain with good return.People began opting for fund managers with expertise in markets who wouldinvest on their behalf. Thus we had wealth management services provided bymany institutions. However they proved too costly for a small investor. Theseinvestors have found a good shelter with the mutual funds.Like most developed and developingcountries the mutual fund cult has been catching on in India. The reasons for this interesting occurrence are:1. Mutual funds make it easy and less costly for investors to satisfy their needfor capital growth, income and/or income preservation.2. Mutual fund brings the benefits of diversification and money managementto the individual investor, providing aOpportunity for financial success that was once available only to a select few.
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Through its products and services, the Reliance - ADA Group touches the life of 1 in 10 Indiansevery single day. It has a business presence that extends to over 20000 towns and 4.5 lakhs villages inIndia, and 5 continents across the world.The interests of the Group range from communications (Reliance Communications) and financialservices (Reliance Capital Ltd), to generation, transmission and distribution of power (RelianceEnergy), infrastructure and entertainment.Reliance Anil Dhirubhai Ambani Group (Reliance ADAG) ranks among India's top three privatesectors business houses. The group has a market capitalization of US$ 22 billion, net assets in excessof US$ 7 billion, and net worth to the tune of US$ 6 billion. Reliance Anil Dhirubhai Ambani Grouphas a customer base of over 50 million, the largest in India, and a shareholder base of over 8 million,among the largest in the world. R-ADAG has a business presence that is spread over 4,500 towns and300,000 villages in India, and 5 continents across the world.Reliance Anil Dhirubhai Ambani Group came into existence when the business empire of theReliance Group founded by Dhirubhai Ambani was split between his two sons, Mukesh and Anil.Mukesh Ambani, the elder brother, retained Reliance Industries Limited (RIL), the flagship companyof the Reliance Group. The part of the empire that was inherited by the younger brother Anil Ambaniwas christened as Reliance Anil Dhirubhai Ambani Group. Hence, one can say that the founder of Reliance ADAG was Dhrubhai Ambani. The interests of the Reliance Anil Dhirubhai Ambani spancommunications, financial services, generation, transmission and distribution of power, infrastructureand entertainment.
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