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Canadian Jeweller June/July 2010

Canadian Jeweller June/July 2010

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Published by rivegauche
Canadian Jeweller June/July 2010
Canadian Jeweller June/July 2010

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Published by: rivegauche on Jun 04, 2010
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07/29/2010

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58
CJ
june
 / 
july 
 
2010 www.canadianjeweller.com
Bounce Back 
 A positive outlook at Baselworld 2010 ofcially ushers in the year o recovery.
B
y
C
arol
B
esler 
 
watchfeature
 www.canadianjeweller.com
june
 / 
july 
 
2010
CJ
 
59
I
 the conidence demonstrated by new watch introductions atBaselworld 2010 is any indication, the recession o 2009 is about tobecome ancient history. Following a dicult year in which mostpublicly traded watch companies reported double-digited declines insales and proits, brands exceeded expectations. While many in thetrade expected this year’s oerings to be derivative and down-market,companies surprised buyers with quality, commercial line extensionsand new introductions that demonstrated renewed condence in theluxury market. Sales also exceeded expectations, according to exhibitors,and to cap o the good news, the Federation o the Swiss watch industry (FH) announced during the show that there was a 14.2 per cent rise inexports or the month o February, the second consecutive monthly increase ollowing a bleak year that saw exports to its key market, theU.S., decrease by as much as 50 per cent.Attendance at the air was up by seven per cent this year over 2008, andsales increased accordingly, prompting exhibitors to express a senseo relie and optimism: Jacques Duchêne, president o the Exhibitors’Committee, conrmed: “We are delighted with this year’s Baselworld.Without being euphoric, we can optimistically look ahead this year.Te show is and remains the place to meet or the watch and jewellery industry.”François Tiébaud, president o issot Watch and o the Swiss Exhibitors’Committee, comments: “Exhibitors and visitors can smile again. Morethan ever beore, Basel is indispensable or us.” Karl-Friedrich Scheuele,Co-President o Chopard, was also extremely pleased: “In comparisonto last year, this year’s show went much better. We welcomed morecustomers – especially rom the U.S. – and received many more orders.”Françoise Bezzola, vice-president communications or AG Heuer,commented: “his was an exceptional year. Ater a tense period, weexperienced a estive and optimistic atmosphere at the show. Everyonelooks much more relaxed again here in Basel.”
Watch Sales 2009
Despite the ollowing negative reports rom public companiesin the watch industry, most sales or the rst quarter o 2010 arepositive. LVMH, or example, reports a 34% sales increase or itswatch and jewellery division or the rst quarter.
• Swatch down 8%• LVMH down 1% overall, but in watch division, -13%• Bulgari down 13.8%; watches 24.5% (in own boutiques: +20.2%)• Movado down 17.9%• Gucci down 8.1%• Fossil down 2.2%
 
watchfeature
60
CJ
june
 / 
july 
 
2010 www.canadianjeweller.com
Heritage
Several brands introduced vintage pieces this year to emphasize theirheritage as watchmakers by paying tribute to designs either rombrand archives or contemporary brands with a vintage eel. Blancpainintroduced a vintage 1960s Fiy Fathoms, the brand’s quintessential
diver’s watch; Bell & Ross presented the BR01 Heritage, an homageto the brand’s military inspired roots; Concord added a vintage look 
to what or the brand is a very recent collection, introducing the C1Vintage, with a trowalized or barrel nish, that creates a worn look on the blue PVD case, and a leather strap that has been deliberately worked. AG Heuer is making a limited-edition vintage Monaco,the watch made amous by Steve McQueen in the lm “Le Mans,”and noted as the rst automatic chronograph movement with micro-
rotor. Tissot’s Visodate 1957, marks the rm’s introductions of that
era, a milestone o which was the integration o a date display intothe automatic mechanism.
Sports
he sport/dress watch is still the mainstay o the industry, withseveral new models introduced. Chronotech Active introduced the
CT7112M/06M, a steel chronograph with spring-loaded buttons,
unidirectional bezel and luminous indexes, the signature elements o a true sports watch. Te watch is made by Global Watch Industriesand newly distributed in Canada by Blue Point Jewellery. Casiointroduced an entire new “Faces o ime” collection, including TeEdice, a 1/1000-second stopwatch that displays time elapsed using acombination o the second hand and motorized disk-shaped indicators.An indicator at 9 o’clock moves orwards and backwards, alternatingbetween 1/1000th and 1/100th o a second. Te G-Shock Gravity Deeris shock resistant, water resistant, low-temperature resistant, vibrationresistant and electricity resistant. At the higher end, Blancpain addeda Complete Calendar Moonphase Flyback Chronograph to its Fiy Fathoms Collection, distinguished by patented under-lug correctorsthat eliminate the need or adjusters on the case side – a eatureBlancpain will incorporate into other collections going orward.
The new Chronotech,with spring-loaded buttons,distributed by Blue Point FineImported Jewellery.The Casio Ediface, a1/1000-second stopwatchwith elapsed time display.The Concord C1 Vintage,with distressed caseand strap. Above: The Classic Perpetual Calendar from the TX 310 Series.Left: Tissot’s Visodate 1957 marks the brand’s introductionsof that era.

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