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White Hat
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Gray Hat
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Black Hat
White Hat:
Those that abide strictly by the guidelines set out by the major search engines, mostespecially Google.
Gray Hat:
Use methods that
some
consider ‘gray’ like the buying of text links and other minor ways of manipulating rankings. Most primarily white hat SEO professionals use somegray hat techniques.
Black Hat
Black hat methods are often creative and ahead of search engines algorithms. Mostblack hats are developers that write their own automated programs and utilizecloaking, meta redirects, hidden text, and link schemes, among other methods. Oftenachieve high rankings for a short period of time, but risk being banned from Google.
What does it mean?
Simplified Explanation of How ToDominate the Search Engines
Build a great site
Find the right keywords
Get good neighborhoods to link toyour site
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