36.6% (Toyota, Honda, & Nissan). Overall the Big Three account for54.9% of the PAK market in 2006. This was down from 58.2% in 2005,60.1% 2004 and 61.8% in 2003. This trend is expected to continue butto taper off in the coming years.
Factors affecting the Automotive Industry (PEST Analysis)
Laws and government regulations have affected this industry since the1960s. Almost all of the regulations come from consumers increasingconcerns for the environment and the concern for safer automobiles.
The automobile industry has a huge impact on every country’seconomy. According to various studies this industry is the major user of computer chips, textiles, aluminum, copper, steel, iron, lead, plastics,vinyl, and rubber. The study also showed that for every autoworkerthere are seven other jobs created in other industries. These industriesinclude anything from the aluminums to lead to vinyl.
Today’s society judges people on the type of car you drive. Society doesnot like to admit to this but it is very true. Manufactures know thishappens and targets their markets by these thoughts. Anyone whodrives a nice vehicle is thought to be wealthy. No one wants to be seendriving an unattractive piece of junk because of what other people willthink of him or her. Consumers also just feel better when they aredriving a nice or new car, if makes them feel better about themselves.