AIRTEL

EXPRESS YOURSELF
“Company analysis of
Airtel Telecom
Industry”
Type Public, Listed on BSE

Founded 1985

Headquarters New Delhi,India

Key people Sunil Mittal

Industry Telecom

Revenue US$ 7.254 billion (2009)

Website Bharti Group Airtel

 INTRODUCTION
 BHARTI AIRTEL
 Bharti Airtel , formerly known
as bharti Tele-ventures
ltd.(BTVL).

 BTVL is among india ‘s largest
mobile phone & fixed
network operators.

 The company is one of the
world’s fastest growing
telecom companies.

 It offers its mobile services
under the AIRTEL brand is
headed by Sunil Mittal.
 telephone & broadband
 The company is the only
operator to provide mobile
AIRTEL
 Airtel is a brand of
telecomunication
services in india
operated by Bharti
Airtel.

 Airtel is the largest cellular
service provider in india
in terms of number of
subscriber in india.

 Bharti Airtel owns the AIRTEL
brand & provides the
following services under
the brand name Airtel :
mobile services,
services, long distance
services & Enterprise
 COMPANY PROFILE
 Bharti Airtel is one of india‘s leading
private sector provider of
telecommunication services based on
more than of 66,689,943 customers as
on march 30,2010 consisting of
64,370434 GSM & 2,319,509 bharti
telemedia subscribers.


 The bharti airtel have been structured

into 3 strategic business units (SBU) :
Mobile Services And Telemedia
Services (ATS), at last Enterprise
 COMPANY OVERVIEW
 Annual sales : 02.62 Billion $


 Net Income : 1.662 billion $ (2009)



 Valuation of Assets : 11.853 billion $ (2009)



 Market value : 41 Billion $

 SERVICES PROVIDED
BY AIRTEL

Mobile Services with GSM technology

Fixed Line Connection
VSAT-Internet Services
Digital TV
Broadband Services
 VISION & MISSION
 VISION
 To provide global telecom services and
delight customers


MISSON
 We will meet the mobile communication
needs of our customers through:
 Error – free service delivery
 Innovative products & services
 Cost –efficiency
 Unified messaging solutions


 BUSINESS DIVISIONS

Bharti Airtel offers GSM The group focuses on

mobile services in all the delivering Telecomunication
23 circles all over the services as an Integrated
India & is the largest offering mobile ,Broadband
mobile service in the & telephone , national &
country based on the international distance &
number of customers. Data connectivity services to
Corporate small , medium
scale Services.
 CONTD ….



 The group offers  The company
high speed Broad compliments its
band internet with mobile ,broadband &
a best in class telephone services
network with with national &
international
 landline services in
94 cities.
 services . It has
over 35,016 km of
optic fibreon its
national & long
 PARTNERS
 The company has a strategic
alliance with singtel. the investment
made by singtel is one of the largest
investment made in the world
outside singapore , in the company.
 The mobile network equipment
partners include NOKIA & ERICSSON
. In the case of broadband ,
telephone services & enterprise
services equipment supplier include
SIEMENS, NORTEL , CORNING among
others.
 CONTD ….

 The company also has an

information technology alliance
with IBM for its group-wide
information technology
requirements and with NORTEL
for call centre technology
requirements.Thecentre
operation for the mobile services
have been outsourced
IBMdaksh,Hinduja TMT.
AIRTEL WORLD ’ S FOURTH
LARGEST TELECOM FIRM

 India ‘s private leading telecom company
BHARTI AIRTEL has said its subscriber base
has crossed the 124 million customers mark
to become india’s large integrated telecom
company,the figure includes from all units of
the company- mobile services, telemedia
services and enterprise services.

 In the mobile segment the company ,the
company has subscriber base of 72.07
millions as of july2008 with BHARTI AIRTEL
also becomes the 4th largest in – country
mobile operator in the world. following china
mobile Ltd., china unicom & AT &T inc.
 AWARDS & RECOGNITIONS
 FOR THE YEAR 2008-09

 BHARTI AIRTEL has won the CNBC-TV18
india business leading award for the
outstanding company of the year,2008.

 BHARTI draws top honours at the NDTV
profit business leadership award in the
year 2008.

 Bharti airtel ranked third on shareholder
returns in business week IT 100 list.

SUBSCRIBER'S OF AIRTEL
 MARKETING STRATEGIES OF BHARTI
AIRTEL

Market Segmentation:
Geographical Segment(metropolitan & cities)
Demographic Segment-middle income groups
People age group 20 to 28

Target Marketing:
People who live in cities & town
Poor or middle income group people
Youngster in big cities
Businessmen
C ONTD ……………
Positioning:
Creating brands(Sachin Tendulkar & Sharukh
Khan)
Ads & promotions
Promotions for study of poor children

Marketing Mix:
Price: Low price strategy
Place: Maximum outlets & service centers
Product: Varieties available for groups
Promotion: Various schemes for pre-paid &
MARKET COMPETITORS
 customer satisfy with
callrates & conectivity
( Airtel )
customersatisfywithcallrates& conectivity
(Airtel)

32%
NO
YES
68%
MARKET SHARE
Brand Ambasder
THANK U….