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Index for Linchpin why become an artist, 90 bureaucrats, 7, 60, 182, 200
by Seth Godin assembly lines, 194 show discernment and passivity, 181
1-800-GOT-JUNK, 52 assembly-line workers, 122 business coaches, 154, 202
37signals, 73 asymptotes, 65–66 business development, 204
ABC, 23, See also attendance-based attachment, 177–78, 181 Candyland, 193
compensation to the uncontrollable, 186 Carnegie, Andrew, 46
agenda, who sets your, 192–93 attendance-based compensation, 23 Carnegie, Dale, 217
agreeableness, 210 attorneys. See lawyers CastingWords, 15
air traffic controllers, 54 audience Catholic Church, 157
airline pilots, 54 for art, 94 CEO, as linchpin, 49
airlines, 75, 81 vs. critics, 94 Champagne, 64
United, 183 authority, linchpins don't need, 201 change
airport, zen at the, 180 authors, 145 industries in transition, 200
Albright, Madeline, 52 auto industry, 198–99 when to pursue, 179
Alcoholics Anonymous, 159 automation, 8, 19 Chaplin, Charlie, 83
Amazon.com, 35, 92 average charm, 43
Bezos, Jeff, 50 the end of, 19 chefs, 84
cataloguing glitch at, 33–34 why people are, 5 chemists, 92
failed deal with New York Times, 204 Babauta, Leo, 135–36 Chen, Andrew, 74
Mechanical Turk Web site, 15 Baker, Diane, 204 chicken slaughterer, 118
American Dream, 4, 21, 32–33 bankers, 190–91 China, artists in, 83, 85–86
new American Dream, 33, 200 investment bankers, 211 choice, to become a linchpin, 37–38, 189–
American Express, 222 Bates, Sunny, 166 209
Amish, banker to the, 190–91 Beach Boys, The, 68 Chrichton, Michael, 144
amygdala, 109, 111, See also lizard brain bellboys, 163 Chunnel, English, 86
Anderson, Chris, 73 Berns, Gregory, 124 Clark, Brian, 24, 197
anger, 176, 177, 180 Berry, Kim, 30 Clemson University, 88
Anthropologie, 50 Bezos, Jeff, 31, 50, 92 Close, Chuck, 93
anxiety, 136–37 Blane, Honoré, 16 cogs
avoiding, 137–38 bloggers, 24 cog workers lack freedom, 118
barrier to success, 142 Perez Hilton, 24 employees transformed into, 9
Apple, 49, 53, 102 William Shakespeare as blogger, 92 in the industrial machine, 6
architects, 228 blogs not fairly compensated, 19
Ario, Bruce, 101 corporate, 214 Colbert, Jean-Baptiste, 63
art, 235 create in place of resume, 73 college professors, 116
as gift, 163 monetizing, 227 colleges, 192–93
audience for, 94 Seth's blog, 169 Colonna, Jerry, 52
being open is, 93 blue-collar jobs, 61 colostomies, 204
defined, 83–85, 91 Bogosian, Eric, 84 Columbia Record Club, 222
doesn't always pay, 227 boss Comcast, 212
endless cycle of, 229 as excuse, 129 compensation, attendance-based, 23
fear of, 99 as obstacle, 225 competition, price, 13
is original, 85 by-the-book bosses, 60 complexity, managing, 220
must be a gift, 86 create work for pay bargain, 196 compliance, 224, 230
passion to spread, 98 criticism from, 139 computer games, 144
product of emotional labor, 85 don't ask to run interference, 229 conductor, orchestra, 43
vs. job, 96–97 resists giving direct feedback, 116 ConEd, 161, 212
Art Institute of Chicago, 228 wants linchpin, 38 conflict, in the brain, 111
Art of Possibility, The, 59 what bosses want, 37 conformity, 230
artists, 76, 207 who is your boss?, 192–93 connection, culture of, 210–17
and prajna, 184 Boston Philharmonic, 50 conscience, vs. the resistance, 131
are linchpins, 165 bourgeoisie, 22 conscientiousness, 210
are optimists, 98 bowling, 69 consumer culture, 41
art reaches much farther now, 160 Boyle, Danny, 63 schools train for, 42
artists do emotional labor, 80–100 Bradbury, Ray, 144 cooks, 84
at center of economy, 90 Bradman, Donald, 62 coordinating teams, 105
defined, 8 brain. See also lizard brain Creative Commons license, 151
definition of art, 83–85 conflict in, 111 creativity, 101, 116–17
Hollywood kills, 167 disorders of, 111 easier to fake than embrace, 122
in China, 83, 85–86 evolution of, 109 unique, 219, 220
marketers as, 91 parts of, 108–9, 109–10 cricket, 62–63
not part of a system, 153 Brando, Marlon, 63 critics, 60
paying, 171 Branson, Richard, 51, 52, 180 vs. audience, 94
rewards for, 53 British Airways, 168 Cuban, Mark, 52
where artists come from, 28, 29 Brown, Jacqui, 198 Cult of Done, The, 129
who can't draw, 83 bullet trains, 37
Linchpindex by Josh Bernoff 2
culture of connection, 210–17 emotional labor, 57, 80–100 flight attendants, 80–81, 163, 168
creating, 211 art is product of, 85 flowerdust.net, 50
Curtis-McIntyre. Amy, 81 as competitive advantage, 63 folksingers, 160
customer service representatives, 122, 167, defined, 80 Food and Drug Adminstration, 201
184, 214 gift of, 82 Ford, 56
cynics, reinforce the resistance, 126 monetization ruins, 168 Ford, Bill, 56
Dadaism, 85 more valuable than physical labor, 95 Ford, Henry, 16
daemon, 106–7 voluteering to do, 80–81 form-fillers, 60
defined, 106–7 emotional stability, 210 France, luxury goods from, 63
the resistance is enemy of, 107 employees. See workers freedom, feeds the resistance, 118
Dafen, 85–86 employers, why they want linchpins, 35– friendlies, 161
Daltrey, Roger, 68 36 fundamentalist zealots, 181
Damasio, Antonio, 110 E-Myth Revisited, The, 10 future
day laborers, 11–12, 87 Encyclopedia Brittanica, 14 fighting the, 184
Dayton, Matt, 75 Engels, Friedrich, 22 nostalgia for the, 203
deadlines, 112 entrepreneurs, 49, 50 seeing the, 178
Dean & Deluca, 70 equity vs. debt, 159 gatekeepers, 60
debt vs. equity, 159 esprit d'escalier, 103 generosity, 230
Decker, Mary, 65 Ethernet, 166 genius
denial, 186 experts, why to be, 56 are you a, 1, 31
Denman, Don, 102 extraversion, 210 repeating acts of, 99
Department of Motor Vehicles, 40 eye contact, 112 Gerson, Michael E., 10
design, 90 Facebook, increases circle of friends, 161 Getting Things Done, 126
Detroit, Nathan, 67 factories gift economy, 169
devil's advocate, 118 decline of, 8 manipulating, 168
diamond cutters, 174 defined, 40 Gift, The, 106
Dichter, Sasha, 72 factories (continued) gifts, 93, 150–73
Digg, inventing, 52 efficiency of, 7 art as, 83, 86, 163
dignity, 207–8, 230 embraced by Great Britain, 64 dignity, 207–8
Dip, The, 75, 132, 223 factory workers, 9, 18, 41, 202 emotional labor as, 82
direct mail writers, 55 not natural, 17 encouraging, 171
discernment, 181 take-care-of-you bargain, 4 for broad circle of friends, 160–61
discomfort, seeking, 115 taskmasters are manuals, assembly generate loyalty, 196
Disney, 90 lines, 194 genuine, 215
Disney World, 168 white-collar, 18 gift culture, 150
disposable labor, 13 failure, 225–30 gift economy, 82–83, 154
Doctorow, Cory, 29 and the resistance, 114–15 gifts vs. poverty mentality, 89
doctors, 72, 163, 216 anxiety is practicing failure in advance, how people think about, 165
Domino's, 61 136–37 how the Internet changes, 151
Duchamp, Marcel, 85 expect to fail, 208 how to afford, 166
Dudamel, Gustavo, 119 fear of, 121 how to receive, 167
Dunbar, Robin, 155 learning from, 115 in Native American culture, 151
Dunbar's number, 155 lizard brain as cause of, 110–11 indicate surplus, 154
Dylan, Bob, 68, 83, 167 Fairey, Shepard, 29, 151 Internet as gift system, 169
East India Company, 157 fast-food workers, 76 lost art of giving, 158
Eat, Pray, Love, 108 fear, 124–25 make the tribe, 155–56
e-books, 89, 154 anxiety as fear about fear, 136–37 reasons to give, 93
economics at school, 44 reciprocity and, 93, 150, 154, 162
corporate, 12 fear response, 124 refusing, 170
favor fast and cheap, 21 fearful, 7 thanking people for, 171
of mediocre workers, 25 fearless vs. reckless, 64 Gilbert, Elizabeth, 106–7, 108
economy NO FEAR, 233 GM, 56, 182
gift economy, 82–83 of art, 99 robots at, 37
role of artists in, 90 of being laughed at, 141 goals, rethinking in light of the resistance,
transformation of, 8 of failure, 121 147
efficiency, 198 of public speaking, 124 Goldratt, Eliyahu, 29
effort, doesn't matter, 95 of success, 121 Goodman, John, 132
Eisenberg, Jeffrey, 127 prevents greatness, 100 Goodwill, 40
electricity, 20 protection from, 9 Google, 58–59, 207
Eliason, Frank, 212 self-fulfilling, 125 Googling yourself, 72
email working despite, 65 what Google search reveals, 73
as time waster, 194 FedEx, 50 gorillas, 112
checking, 134, 143 Feynman, Richard, 29 Gould, Stephen Jay, 39
never let lizard send, 141 filmmakers, 167 government workers, 201
Emerson, Ralph Waldo, 208 fired, reaction to being, 115 graphic designers, 73
Flatiron Partners, 52 Grateful Dead, The, 147
Linchpindex by Josh Bernoff 3