Linchpindex by Josh Bernoff 1

Index for Linchpin why become an artist, 90 bureaucrats, 7, 60, 182, 200
by Seth Godin assembly lines, 194 show discernment and passivity, 181
1-800-GOT-JUNK, 52 assembly-line workers, 122 business coaches, 154, 202
37signals, 73 asymptotes, 65–66 business development, 204
ABC, 23, See also attendance-based attachment, 177–78, 181 Candyland, 193
compensation to the uncontrollable, 186 Carnegie, Andrew, 46
agenda, who sets your, 192–93 attendance-based compensation, 23 Carnegie, Dale, 217
agreeableness, 210 attorneys. See lawyers CastingWords, 15
air traffic controllers, 54 audience Catholic Church, 157
airline pilots, 54 for art, 94 CEO, as linchpin, 49
airlines, 75, 81 vs. critics, 94 Champagne, 64
United, 183 authority, linchpins don't need, 201 change
airport, zen at the, 180 authors, 145 industries in transition, 200
Albright, Madeline, 52 auto industry, 198–99 when to pursue, 179
Alcoholics Anonymous, 159 automation, 8, 19 Chaplin, Charlie, 83
Amazon.com, 35, 92 average charm, 43
Bezos, Jeff, 50 the end of, 19 chefs, 84
cataloguing glitch at, 33–34 why people are, 5 chemists, 92
failed deal with New York Times, 204 Babauta, Leo, 135–36 Chen, Andrew, 74
Mechanical Turk Web site, 15 Baker, Diane, 204 chicken slaughterer, 118
American Dream, 4, 21, 32–33 bankers, 190–91 China, artists in, 83, 85–86
new American Dream, 33, 200 investment bankers, 211 choice, to become a linchpin, 37–38, 189–
American Express, 222 Bates, Sunny, 166 209
Amish, banker to the, 190–91 Beach Boys, The, 68 Chrichton, Michael, 144
amygdala, 109, 111, See also lizard brain bellboys, 163 Chunnel, English, 86
Anderson, Chris, 73 Berns, Gregory, 124 Clark, Brian, 24, 197
anger, 176, 177, 180 Berry, Kim, 30 Clemson University, 88
Anthropologie, 50 Bezos, Jeff, 31, 50, 92 Close, Chuck, 93
anxiety, 136–37 Blane, Honoré, 16 cogs
avoiding, 137–38 bloggers, 24 cog workers lack freedom, 118
barrier to success, 142 Perez Hilton, 24 employees transformed into, 9
Apple, 49, 53, 102 William Shakespeare as blogger, 92 in the industrial machine, 6
architects, 228 blogs not fairly compensated, 19
Ario, Bruce, 101 corporate, 214 Colbert, Jean-Baptiste, 63
art, 235 create in place of resume, 73 college professors, 116
as gift, 163 monetizing, 227 colleges, 192–93
audience for, 94 Seth's blog, 169 Colonna, Jerry, 52
being open is, 93 blue-collar jobs, 61 colostomies, 204
defined, 83–85, 91 Bogosian, Eric, 84 Columbia Record Club, 222
doesn't always pay, 227 boss Comcast, 212
endless cycle of, 229 as excuse, 129 compensation, attendance-based, 23
fear of, 99 as obstacle, 225 competition, price, 13
is original, 85 by-the-book bosses, 60 complexity, managing, 220
must be a gift, 86 create work for pay bargain, 196 compliance, 224, 230
passion to spread, 98 criticism from, 139 computer games, 144
product of emotional labor, 85 don't ask to run interference, 229 conductor, orchestra, 43
vs. job, 96–97 resists giving direct feedback, 116 ConEd, 161, 212
Art Institute of Chicago, 228 wants linchpin, 38 conflict, in the brain, 111
Art of Possibility, The, 59 what bosses want, 37 conformity, 230
artists, 76, 207 who is your boss?, 192–93 connection, culture of, 210–17
and prajna, 184 Boston Philharmonic, 50 conscience, vs. the resistance, 131
are linchpins, 165 bourgeoisie, 22 conscientiousness, 210
are optimists, 98 bowling, 69 consumer culture, 41
art reaches much farther now, 160 Boyle, Danny, 63 schools train for, 42
artists do emotional labor, 80–100 Bradbury, Ray, 144 cooks, 84
at center of economy, 90 Bradman, Donald, 62 coordinating teams, 105
defined, 8 brain. See also lizard brain Creative Commons license, 151
definition of art, 83–85 conflict in, 111 creativity, 101, 116–17
Hollywood kills, 167 disorders of, 111 easier to fake than embrace, 122
in China, 83, 85–86 evolution of, 109 unique, 219, 220
marketers as, 91 parts of, 108–9, 109–10 cricket, 62–63
not part of a system, 153 Brando, Marlon, 63 critics, 60
paying, 171 Branson, Richard, 51, 52, 180 vs. audience, 94
rewards for, 53 British Airways, 168 Cuban, Mark, 52
where artists come from, 28, 29 Brown, Jacqui, 198 Cult of Done, The, 129
who can't draw, 83 bullet trains, 37
Linchpindex by Josh Bernoff 2

culture of connection, 210–17 emotional labor, 57, 80–100 flight attendants, 80–81, 163, 168
creating, 211 art is product of, 85 flowerdust.net, 50
Curtis-McIntyre. Amy, 81 as competitive advantage, 63 folksingers, 160
customer service representatives, 122, 167, defined, 80 Food and Drug Adminstration, 201
184, 214 gift of, 82 Ford, 56
cynics, reinforce the resistance, 126 monetization ruins, 168 Ford, Bill, 56
Dadaism, 85 more valuable than physical labor, 95 Ford, Henry, 16
daemon, 106–7 voluteering to do, 80–81 form-fillers, 60
defined, 106–7 emotional stability, 210 France, luxury goods from, 63
the resistance is enemy of, 107 employees. See workers freedom, feeds the resistance, 118
Dafen, 85–86 employers, why they want linchpins, 35– friendlies, 161
Daltrey, Roger, 68 36 fundamentalist zealots, 181
Damasio, Antonio, 110 E-Myth Revisited, The, 10 future
day laborers, 11–12, 87 Encyclopedia Brittanica, 14 fighting the, 184
Dayton, Matt, 75 Engels, Friedrich, 22 nostalgia for the, 203
deadlines, 112 entrepreneurs, 49, 50 seeing the, 178
Dean & Deluca, 70 equity vs. debt, 159 gatekeepers, 60
debt vs. equity, 159 esprit d'escalier, 103 generosity, 230
Decker, Mary, 65 Ethernet, 166 genius
denial, 186 experts, why to be, 56 are you a, 1, 31
Denman, Don, 102 extraversion, 210 repeating acts of, 99
Department of Motor Vehicles, 40 eye contact, 112 Gerson, Michael E., 10
design, 90 Facebook, increases circle of friends, 161 Getting Things Done, 126
Detroit, Nathan, 67 factories gift economy, 169
devil's advocate, 118 decline of, 8 manipulating, 168
diamond cutters, 174 defined, 40 Gift, The, 106
Dichter, Sasha, 72 factories (continued) gifts, 93, 150–73
Digg, inventing, 52 efficiency of, 7 art as, 83, 86, 163
dignity, 207–8, 230 embraced by Great Britain, 64 dignity, 207–8
Dip, The, 75, 132, 223 factory workers, 9, 18, 41, 202 emotional labor as, 82
direct mail writers, 55 not natural, 17 encouraging, 171
discernment, 181 take-care-of-you bargain, 4 for broad circle of friends, 160–61
discomfort, seeking, 115 taskmasters are manuals, assembly generate loyalty, 196
Disney, 90 lines, 194 genuine, 215
Disney World, 168 white-collar, 18 gift culture, 150
disposable labor, 13 failure, 225–30 gift economy, 82–83, 154
Doctorow, Cory, 29 and the resistance, 114–15 gifts vs. poverty mentality, 89
doctors, 72, 163, 216 anxiety is practicing failure in advance, how people think about, 165
Domino's, 61 136–37 how the Internet changes, 151
Duchamp, Marcel, 85 expect to fail, 208 how to afford, 166
Dudamel, Gustavo, 119 fear of, 121 how to receive, 167
Dunbar, Robin, 155 learning from, 115 in Native American culture, 151
Dunbar's number, 155 lizard brain as cause of, 110–11 indicate surplus, 154
Dylan, Bob, 68, 83, 167 Fairey, Shepard, 29, 151 Internet as gift system, 169
East India Company, 157 fast-food workers, 76 lost art of giving, 158
Eat, Pray, Love, 108 fear, 124–25 make the tribe, 155–56
e-books, 89, 154 anxiety as fear about fear, 136–37 reasons to give, 93
economics at school, 44 reciprocity and, 93, 150, 154, 162
corporate, 12 fear response, 124 refusing, 170
favor fast and cheap, 21 fearful, 7 thanking people for, 171
of mediocre workers, 25 fearless vs. reckless, 64 Gilbert, Elizabeth, 106–7, 108
economy NO FEAR, 233 GM, 56, 182
gift economy, 82–83 of art, 99 robots at, 37
role of artists in, 90 of being laughed at, 141 goals, rethinking in light of the resistance,
transformation of, 8 of failure, 121 147
efficiency, 198 of public speaking, 124 Goldratt, Eliyahu, 29
effort, doesn't matter, 95 of success, 121 Goodman, John, 132
Eisenberg, Jeffrey, 127 prevents greatness, 100 Goodwill, 40
electricity, 20 protection from, 9 Google, 58–59, 207
Eliason, Frank, 212 self-fulfilling, 125 Googling yourself, 72
email working despite, 65 what Google search reveals, 73
as time waster, 194 FedEx, 50 gorillas, 112
checking, 134, 143 Feynman, Richard, 29 Gould, Stephen Jay, 39
never let lizard send, 141 filmmakers, 167 government workers, 201
Emerson, Ralph Waldo, 208 fired, reaction to being, 115 graphic designers, 73
Flatiron Partners, 52 Grateful Dead, The, 147
Linchpindex by Josh Bernoff 3

Great Britain, 64 JetBlue, 81, 82 horse whisperer, 71

Greenberg, Jill, 215 job satisfaction, 211 hotel front desk, 221
Gribeauval, Jean-Baptiste, 16 job security, 4 industrial designer, 160
guitarists, 152 does not exist, 26 insurance, 122, 191–92
Gupta, Ishita, 206 fading of, 8 inventor, 28, 88
Guys and Dolls, 67 from being an artist, 90 investment bank, 211
H1-B visas, 30 hard to find for mediocre workers, 54 IRS, 54
Harvard, 66 linchpins have, 35 journalist, 120
Hawk, Thomas, 151 troubleshooter has, 60 lab assistant, 187
Hector in Queens, 11–12, 87 jobs laborer, 10
Hermes, 64 "Not My Job", 33 lawyer, 76, 198
Hertzfeld, Andy, 102 as platforms, 57 manager, 112
hierarchy of value, 25 being eliminated, 61 marketer, 91
high schools, 10 blue-collar, 61 military, 61, 96
Hilton, Perez, 24 getting a great job, 73 movies, 122
Hines, Duncan, 121 improving your, 190 music, 68, 123, 184
Hobbs, Jack, 63 match with passion, 201 music management, 205
Hochschild, Arlie, 57 motivations factors in, 77–78 musician, 24, 119, 213
Hollywood, kills artists, 167 remarkable, 78 negotiator, 184
HomeTowne Heritage Bank, 190–91 risks of ordinary jobs, 29, 30 newspapers, 121, 122, 182, 185
Honest Signals, 214–15 vs. art, 96–97 nonprofit, 192–93, 227
hope, creates stress, 204 jobs and industries orchestra conductor, 43
horse whisperer, 71 actor, 132 painter, 134, 227
hotel front desk worker, 221 air traffic controller, 54 philanthropy, 72
Hsieh, Tony, 83, 219 airline pilot, 54 photographer, 93, 151, 215
Huffington Post, The, 121 airlines, 75, 81 playwright, 92
Hughes, Cathy, 31 architect, 228 poet, 101, 227
humanity, 230 artist, 76, 83–85, 207 postal clerk, 182
humility, 224 assembly-line worker, 122 process engineer, 28
Hutton, Len, 63 author, 145 product developer, 28
Hyatt Hotels, 163 auto industry, 198–99 programmer, 30, 54
Hyde, Lewis, 106, 151 banker, 190–91 public relations, 228
Iconoclast, 124 bellboy, 163 punch press operator, 53
ideas, 129 beverage industry, 91 quantum mechanics mechanic, 92
building platforms for, 145 blogger, 24 receptionist, 219
generating, 116–17 blue-collar worker, 61 record industry, 167
writing down, 148 book publishing, 122, 204 regulators, 201
IDEO, 74 business coach, 154, 202 restaurant owner, 163
indispensable. See also linchpin business development, 204 salesperson, 53, 111, 116, 191–92, 207
can you become, 28 business-to-business sales, 211 scientist, 28, 187
choosing to be, 37–38, 34 cable service, 212 search engine guru, 72
how to be, 6, 27 CEO, 49 shipping, 123
indispensable employees, 9 chef, 28, 84 singer, 197
indoctrination, 39–48 chemist, 92 skier, 75
industrial designers, 160 college professor, 116 slaughterhouse, 118, 198, 207
industries. See jobs and industries cook, 84 software, 104
insurance, 122, 191–92 copywriter, 28 sportscaster, 179
interchangeable cricket player, 62 stage crew, 176
interchangeability, 16 customer service representative, 122, start-ups, 105
parts, 16 167, 184, 214 stockbroker, 21, 227
workers, 13, 17 day laborer, 11–12, 87 stone carver, 92
interest, not allowed within tribe, 155–56 designer, 53 street performer, 171
Internet diamond cutter, 174 teacher, 29, 44, 46, 48
as gift system, 151, 169 direct mail writer, 55 telemarketer, 168
broadens gift circles, 160–61 doctor, 72, 163, 216 tour guide, 168
rewards best ideas, 210 entrepreneur, 49 transcriber, 15, 21
Internet diet, 143 factory worker, 9, 18 trapeze artist, 199
investment bank, 211 fast-food worker, 76 travel agent, 21, 186
iPhone, 85 filmmaker, 167 troubleshooter, 60
Iraq, 96 flight attendant, 80, 163, 168 utility worker, 207, 212
IRS, 54 folksinger, 160 venture capitalist, 175
Ive, Jonathan, 53, 83 food worker, 70 white-collar worker, 18
Jackson, Anne, 50 graphic designer, 73 writer, 24, 28, 198
Jantsch, John, 15, 20 grocery bagger, 77 Jobs, Steve, 31, 49, 101
Japan, bullet trains, 37 guitarist, 152 Joel, Billy, 68
Jefferson, Thomas, 16 Hollywood, 167 John, Elton, 68
Linchpindex by Josh Bernoff 4

Johnson, Keith, 50 have unique talent, 222 Mayer, Marissa, 58–59

Johnson, Nicely Nicely, 67 in economy, 22 MBAs, 96
Johnson, Steven, 193 inspire staff, 221 McCartney, Paul, 68
Jones Soda, 91 job security for, 35 McConnell, Steve, 104
Jordan, Michael, 62 lead customers, 220 McDonald's, 36, 40, 54, 96
journalists, 120 linchpin economy, 151 means of production, owning, 24
Kelly, Ellsworth, 228 manage complexity, 220 Mechanical Turk, 15
Kelly, Kevin, 37 must avoid anxiety, 137 Law of the, 14, 61
kids, 42 path to becoming, 6 Web site, 15, 20
Kindle, 122 provide deep domain knowledge, 221 mediocre
knowledge, depth of, 55–56 seven abilities of, 218–24 mediocreman, 42
linchpins provide, 221 ship on time, 147 mediocrity, 25
Kodak, 204 show passion and discernment, 181 obedience, 39
Kreutzman, Bill, 205 two choices for job, 202 tedium, pain, and insecurity from being,
Krulak, General Charles, 61 unique interface between people, 218, 54
Krulak's Law, 61 219 workers, economics of, 25
lab assistants, 187 want a remarkable job, 79 workers, lack job security, 54
labor, 23 why employers want, 35–36 Memento, 111
disposable, 13 Linux, 162 Metcalfe, Bob, 166
emotional. See emotional labor literalists, 7 Metcalfe's Law, 166
laborers lizard brain, 5, 108–9, 110, 111 microgestures/microsignals, 214–15
day laborers, 11–12 as cause of failure, 110–11 Moby, 213
easily replaced, 10 as the resistance, 106 money culture, 156–58
Lake Champlain Chocolate, 50 at school, 114 Monier, Louis, 72
Lancaster County, Pennsylvania, 190–91 at work, 114 More Cowbell, 197
laws causes shenpa, 139, 140 motivation, factors in job, 77–78
Krulak's Law, 61 eye contact and, 112 Mulally, Alan, 56
law of linchpin leverage, 51 generosity to self can help fight, 209 music, 68
Law of the Mechanical Turk, 14, 61 hard to reason with, 113 business, resistant to change, 184
Metcalfe's Law, 166 in negotiation, 140–41 devices to play, 123
Myth of Project-Specific Passion, 92 never let it send an email, 141 music management, 205
Rule of Ordinary People, 10–11 symptoms of, 127–28 music students, 119
lawyers, 76, 198 uses backup plan to sabatoge, 116 RIAA lawsuits, 182
leadership, 174, 220 Lonely Crowd, The, 188 musicians, 119, 152, 213
schools should teach, 48 long tail, the, 73 nails, 88
there is no map for, 187 Looking Out for Number One, 153 National Institute of Mental Health, 110
leaning forward, 75, 76 Los Lobos, 205 Native Americans, and gifts, 151
Lee, Harper, 99 Louis Vuitton, 64 negotiation, lizard brain in, 140–41
Lee, Ji, 207 Louis XIV, 63 negotiators, 184
Lee, Spike, 29, 92 loved, linchpin may not be, 31 New York Museum of Natural History, 34
Lefsetz, Bob, 185 Luther, Martin, 156–57 New York Times, The, 120, 204
Leibovitz, Annie, 93 luxury goods, from France, 63 Newmark, Craig, 84
leverage Ma, Yo-Yo, 119 news, standardized, 120
law of linchpin, 51 Mac (computer), 102 newspapers, 121, 122, 182, 185
linchpins and, 51 machines, return on, 197–98 Nicklaus, Jack, 62
of productivity, 53 MacLean, Paul, 110 Nierenberg, Roger, 43
Lewis, Herschell Gordon, 29 MacLeod, Hugh, 25 NO FEAR, 233
lifehacker.com, 114 Madison House, 205 nonprofit, 192–93, 227
linchpins Mamet, David, 6 note takers, 7
and leverage, 51 Man on a Wire, 189 Obama, Barack, 219
are unselfish, 153 Managed Heart, The, 57 obedience, 230
artists are, 165 management, 23 mediocre, 39
avoid roach stomping, 206 managers, 112, See also boss obedient workers, 34
becoming, 49–79 Mandela, Nelson, 31 O'Brien bill, 190–91
bosses want, 38 manual readers, 7 openness, 210
build block of organizations, 20 manuals, 194 optimists, artists as, 98
businesses need, 49 map followers, 7 Ordinary People, Rule of, 10–11
choosing to be, 37–38, 189–209 maps organizations, crack under pressure, 98
creates forward motion, 50 there is no map, 174–88 outsourcing, 8
defined, 9, 49 working without, 57 overproduction, avoiding, 41
deliver unique creativity, 219, 220 marketers, 91 Page, Darienne, 219
don't need authority, 201 marketing, 91 painters, 133, 161, 227
embrace lack of structure, 58 Marx, Groucho, 79 in China, 85–86
equal charm plus talent plus Marx, Karl, 22, 23 Parkinson, Jay, 72
perseverance, 43 Mauss, Marcel, 150
get paid more, 34, 35 May, Thornton, 23
Linchpindex by Josh Bernoff 5

passion, 87–89, 181 rationalization, 108 high schools, 10

defined, 87 receptionists, 219 lizard brain at, 114
match with job, 201 reciprocity, 150, 162 should teach leadership, 48
project-specific, 92 and gifts, 93 stamp out creativity, 59
to spread art, 98 curse of, 154 train consumers, 42
passivity, 181 record business, 184 train factory workers, 41
Pentland, Sandy, 214–15 regret, 233 what schools should teach, 47
Percentage of easily replaced laborers, 10 regulators, 201 what schools teach, 45
perfection Reidy, Carolyn, 122 scientists, as mapmakers, 187
approaching, 65–66 Reisman, David, 188 script, doesn't work in telemarketing, 213–
in music, 68 rental cars, washing, 162 14
pursuit of, 67 resistance, the, 5, 101–49 search engine guru, 72
PERL. See Percentage of easily replaced as enemy of daemon, 107 seeing clearly, 175, 177
laborers at work, 113 seeing the future, 178
Permission Marketing, 148 classic quotes from, 129 seeing the truth, 185
perseverance, 43 cynics reinforce, 126 Seinfeld, Jerry, 84
personality, elements of, 210 destroys tools that oppose it, 126 self-determination, 195
Peters, Tom, 83 devil's advocates and., 118 selfishness, 153
Petit, Phillippe, 189 evolution of, 108 Seth's blog, 169
Pettis, Bre, 129 freedom feeds, 118 Sexton, Jeff, 61
philanthropy, 72 from fear of failing, 114–15 Shakespeare, William, 84, 92
photographers, 93, 151, 215 from lizard brain, 106 as blogger, 92
Piano, Renzo, 228 generates excuses, 148 shenpa, 138–42
Picard, Robert, 120 how it becomes entrenched, 122 air turbulence and, 141–42
Picasso, Pablo, 2, 102 Internet is crack cocaine for, 134 and social connection, 140
Pizzeria Delfina, 152 leads to conservative behavior, 117 defined, 138
placebo effect, 216 overcoming with deadlines, 146 in sales, 139, 140
Plan B, 116 prevents quitting, 132 lizard brain causes, 139, 140
platform, job as, 57 proof of, 123 prevents success, 142
playwrights, 92 rationalization as, 108 Shepard, Sam, 84
poets, 227 removing busywork to block, 135 shipping product
Pollock, Jackson, 84 rethinking goals in light of, 147 as compromise, 102–3
postal clerks, 182 seeks comfort, 115 coordination threatens, 105
posture, 76 vs. conscience, 131 linchpins ship on time, 147
poverty mentality, 89 restaurant owners, 163 real artists ship, 101–49
prajna, 139, 175, 179, 180, 235 resume Seth Godin does this, 135
artists and, 184 Google search replaces, 73 succesful artists ship. See also work, the
defined, 139 not needed, 71, 74 thrashing threatens, 104
Prescher, Nadia, 205 PowerPoint replaces, 74 what it means to ship, 103
Pressfield, Steven, 107 revolutions, 20 Shirky, Clay, 169
price RIAA, 182 Simmons, Roy, 83
cheapest wins now, 21 Ringer, Robert, 153 Simon & Schuster, 122
price competition, 13 roach stomping, 206 Singer sewing machines, 16
princess, 43 Roberts, Julia, 63 singers, 197
problems, teaching to solve, 47 Roberts, Monty, 71 Six Sigma, 69
prodigy, 43 Roberts, Nora, 206 skier, Nordic, 75
production, owning means of, 24 Rogen, Seth, 159 slaughterhouse, 198, 207
productivity, 207 ROI, 197–98 Smith, Adam, 7, 22, 23
leverage of, 53 return on connection investment, 211 Sobule, Jill, 31
profit, source of, 12 Rotterdam Zoo, 112 social intelligence, 124
programmers, 30, 54 Rowling, J. K., 160 society, there is no such thing as, 170
Programmers Guild, 30 Rule of Ordinary People, 10–11 software, 104
proletariat, 22 Rushkoff, Doug, 169 solving problems, 47
Protestant Reformation, 156–57 Ryan, Abbey, 24 sportscasters, 179
Prudential Insurance, 40 safety, illusion of, 126 sprinting, 142–43
public relations, 228 salespeople, 53, 111, 116, 191–92, 207 stage crew, 176
public speaking, 112 business-to-business, 211 start-ups, 105
fear of, 124 script doesn't work for, 213–14 status quo
Pulitzer Prize, 226 Salinger, J.D., 92 fit in or stand out, 202
punch press operators, 53 Saturday Night Live, 103, 197 must defend or challenge, 194
Purple Cow, 9, 26 Schnabel, Julian, 56 stockbrokers, 21, 227
quality, good enough, 69 schools stone carvers, 92
quantum mechanics, 92 as selectors of attitude and talent, 47 Stop & Shop, 77
Queens, Hector in, 11–12, 87 being good at, 47 street performers, 171
quitting, 132, 133 don't create remarkable people, 29 String Cheese Incident, The, 205
race to the bottom, 11, 35 fear at, 44 success, fear of, 121
Linchpindex by Josh Bernoff 6

superheroes, 42, 222 Whack on the Side of the Head, A, 126

superpowers, linchpins have, 223 whiners, 182
Sutt, Ed, 84, 88 show attachment and passivity, 181
take-care-of-you bargain, 4 White House, The, 219
talent, 43 Whitman, Walt, 82
talent, linchpins have unique, 222 Whitney, Eli, 16
Taylor, Jill Bolte, 84 Wikipedia, 14, 55
teachers, 29, 44, 46 Williams, Ev, 94–95
great teachers needed, 48 Williams, Keller, 152
teams, coordinating, 105 Wilson, Fred, 52
teamwork, 153 Wilson, Woodrow, 46
TED, 106 Wordpress, 24
telemarketers, 168 work
tenure, 116 definition of ‘the work’, 130
TGIF laborers, 7 hard work, 207
Thatcher, Margaret, 170 job is not the work, 97
Thomas, Binny, 190 new world of, 7–27
thrashing, 104, 105 not just for pay, 87
better to thrash early, 146 workaholics, 135
Tide detergent, 221 workers. See also jobs and industries
To Kill A Mockingbird, 99 interchangeable, 13, 17
tofu, 91 lowest skilled workers used, 10
Torvalds, Linus, 162 obedient vs. creative, 34
tour guides, 168 white-collar, 18
Townshend, Pete, 68 working more hours, 195
Trader Joe's, 13 World Trade Center, 189
transcribers, 15, 21 writers, 198
trapeze artists, 199 Wunderman, Lester, 222
travel agents, 21, 186 Yale, 110
tribe Yelp, 152
corporate, 158 YouTube, 61
gifts create, 155–56 Zander, Ben, 50, 59, 119
Tribes, 152, 187 Zander, Roz, 59
troubleshooters, 60 Zappos, 83, 218
truth zealots, fundamentalist, 181
telling the, 186 Zen Habits, 135–36
untangling the, 185 zero-sum game, marketplace as, 30
Twitter, 94–95, 134 Zimdars, Jason, 73
as time waster, 194 zombies, 200
at Comcast, 212
increases circle of friends, 161
inventing, 52 Linchpindex created by Josh Bernoff
U2, 153 (@jbernoff)
UAW, 198–99
United Airlines, 183
utility workers, 207, 212
value, hierarchy of, 25
Van Gogh, Vincent, 133
van Stolk, Peter, 91
Venter, Craig, 187
venture capitalists, 175
Virgin Air, 180
Vogt, Deanna, 202
von Kempelen, Wolfgang, 15
Vuitton, Louis, 64
Wagoner, Rick, 56
waiter, 70
Waiting for Godot, 132
Wales, Jimmy, 14
Wal-Mart, 21, 216
War of Art, The, 107
Warhol, Andy, 84, 153
watching people, 142
Waters, Alice, 29
Waters, Muddy, 29
Wealth of Nations, 7