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Table of Contents
Introduction ......................................................................................................................... 5Chapter One – Getting Started ............................................................................................ 6How to begin ................................................................................................................... 6Chapter Two – Types of Blogs ........................................................................................... 7Blogging in the 21
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century ............................................................................................ 7Corporate blogging ..................................................................................................... 8Features of Blogging ....................................................................................................... 9Posting Structure ......................................................................................................... 9Interactivity ................................................................................................................. 9The archive feature ................................................................................................... 10Comparing blogs to websites ........................................................................................ 10Keeping your blog up to date .................................................................................... 11Software ........................................................................................................................ 11Hosted blogs.............................................................................................................. 11Self-hosted blogs ....................................................................................................... 12Popular blogging programs/platforms .......................................................................... 12Blogger ...................................................................................................................... 12LiveJournal ............................................................................................................... 12Textpattern ................................................................................................................ 12Typepad (hosted)/ Moveable Type (self-hosted) ...................................................... 13Wordpress ................................................................................................................. 13Choosing your blogging platform ................................................................................. 14Chapter Three – Your Topic ............................................................................................. 15Be Creative................................................................................................................ 15Use Popular Ideas ..................................................................................................... 16Keeping your blog updated ....................................................................................... 17Chapter 4- Researching Your Blog ................................................................................... 18Free keyword research tools ......................................................................................... 18Overture keyword suggestion tool ............................................................................ 18GoodKeywords ......................................................................................................... 19Google's keyword tool .............................................................................................. 19Other free keyword research tools ............................................................................ 19Paid keyword research tools ......................................................................................... 20Keyword Elite ........................................................................................................... 20Wordtracker .............................................................................................................. 20Chapter 5 – Creating Your Blog ....................................................................................... 21How to use Blogger ...................................................................................................... 21Collecting information .................................................................................................. 22Managing your email list with autoresponders ............................................................. 22Why use an autoresponder? ...................................................................................... 23Chapter 6 - Keep the Content Coming .............................................................................. 24Create your own content ............................................................................................... 24