Cluster Plan Formulation
and strategy in agroenterprise development done bythe WG;3. Translate the strategy into an agroenterprise planthat will guide the clusters when they set up theselected agroenterprise; and4. Formulate an operational plan for the productdeliveries in the test marketing.
An agroenterprise plan is a “road map” that guides the farmersmarket their products, increase income and attain sustainablelivelihood. As a plan, it helps prepare the clusters before theymake that “leap,” their first product supply to the buyer.A good agroenterprise plan depends on the following:
The clusters’ understanding of how markets work andon an informed choice on how they can possiblyparticipate in various market chains that offer themopportunities for income
Good data gathering in Steps 2 and 3 (i.e. PSA andMCS) that provides the clusters with essentialinformation to analyze their strengths, weakness,opportunities, threats, and which guides them towardsa good strategy to be able to match the marketopportunities with their product supply capacity.Objective setting is an important activity in this Step. It is adecision to undertake a specific agroenterprise in a selectedmarket chain. An example is the objective of the coffeeclusters in the municipality of Maragusan, Compostela to beable to supply coffee beans to a chosen market chain whichwill bring their product to the buyer, Nestle Philippines, Inc.