Positioning Nick-At-Nite
Written by Alan Goodmanfor Fred/Alan, Inc., New York
1987
Written by Alan Goodman for Fred/Alan, Inc. NY 1987
POSITIONING CHALLENGES
Accurately reflect the interests of the target audience.Develop a statement to guide program acquisition, promotion, advertising.Develop a statement broad enough to accommodate future original programming.Create a hook without the negatives of "rerun channel" or "classictelevision" or "TV for the TV generation." Or comedy.
Written by Alan Goodman for Fred/Alan, Inc. NY 1987
POSITIONING EXAMPLES
We knew what MTV, VH-1 and NICKELODEON were as channels beforethey were positioned for an audience.
Written by Alan Goodman for Fred/Alan, Inc. NY 1987
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Positioning Nick-at-Nite
The first branding document for Nick-at-Nite
Written by Alan Goodman
for Fred/Alan, Inc., New York City
1987
.....
Introduction 1994, by Fred Seibert
Assignment: POSITIONING NICK-AT-NITE
Agency: Fred/Alan Inc.
Date: 1987
Positioning document written by Alan… (More)
Written by Alan Goodman
for Fred/Alan, Inc., New York City
1987
.....
Introduction 1994, by Fred Seibert
Assignment: POSITIONING NICK-AT-NITE
Agency: Fred/Alan Inc.
Date: 1987
Positioning document written by Alan… (More)
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