Professional Documents
Culture Documents
PGDM- VII B
BATCH- 2008-10
1
GUIDE CERTIFICATE
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Project guide
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Executive Summary
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obtained. And on the basis of that recommendations are
made for the consumption of the company .
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UNDERTAKING
Project guides:
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TABLE OF CONTENTS
Page No
1.Acknowledgement 8
2. Preface 10
3. Introduction 13
Infrastructure
4. Company profile 28
6
Company information
Indo Asian range
Company products
5. Company’s mission 42
Mission
Vision
Partners
6. Research design 51
Research methodology
Objectives
Recommendation
7
8. Annexure 87
Questionnaire
9.Bibliography 90
.
ACKNOWLEDGEMENT
8
the field of electrical excellence. I am extremely grateful
to all those individuals who have shared their expertise
and knowledge with me and without whom the
completion of this project would have been virtually
impossible.
9
Last, but not the least I am grateful to all the
respondents including the dealers of EAST DELHI who
spared their valuable time and responded to our
questions. This project would not been completed with
out their support and help.
10
PREFACE
11
with theoretical knowledge is just like a wondering ship
in the ocean without a compass, so at the one side it
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hand knowledge of business activities and add to their
existing stock of information. I am very much benefited
from this summer training.
13
Introduction
14
Under this project I have covered east area of Delhi.
15
For attaining the objectives of the project, survey &
questionnaire have to be filled by personally contacting
& meeting the Delhi dealers. This project is based on
the primary data. The data collected through survey
shows the awareness of the brand image among the
dealers of Delhi.
16
group of companies, manufacturing and marketing a
wide range of electrical control and protection
equipment. The superior quality of these products has
earned them the respect of the Indian market and the
world over where they are popular under the brand
names: Indo Kopp MCBs, Stopshock RCCBs, Indo
Asian HRC Fuselinks,.
17
Fluorescent lamps and other high technology, high
quality electrical control and safety equipment.
18
Figure 1
"The world is at a turning point. There is a
virtual explosion in terms of human population;
industrial production technology changes and-
communication pathways. Geographical barriers are
breaking down, giving way to the creation of a gigantic
global village"...
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commitment that is imperative."
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PREFACE
21
concern for safety, security and productivity of our
customers.
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developed countries.
23
Development Centre where a dedicated team of
experts apply themselves to developing the latest,
innovative product designs and process technology.
Their endeavours have consistently improved product
performance and functionality, keeping in mind that.
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AG, Germany.
STOPSHOCK RCCBs Current operated.
INDO ASIAN INDUSTRIAL PLUGS & SOCKETS
INDO ASIAN SWITCHES
CONTACTORS & RELAYS.
25
Indo Asian's products are well accepted in countries
around the world. Our regular Overseas markets
include: Russia, Australia, Newzealand, Malaysia,
Nepal, Sri Lanka, UAE, Syria, Iran, Jordan, Cyprus,
Angola, Some of our valued major foreign customers
include: Public Utilities in South Africa.
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Supply Co., Amman, Jordan. Bahrain State Electricity
Board, Bahrain.
27
INFRASTRUCTURE
INFRASTRUCTURE
28
Figure 2
Plants Nine
Marketing
30 across India, 8 warehouses
Offices
Total Manpower 2,000
Doctorates 2
110
Engineers
Educated to
All (Minimum Qualification)
Class XII
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International
ASTA, VDE, TUV, CB,ISO-9000
Certifications
National
BIS (ISI Mark), NABL
certifications
IT Backbone Dedicated Fiber Optics Connectivity
With All Plants/
Offices/Branches. Using Online
Order Booking System &
Production Planning System
Short Circuit Lab to IEC 17025 (15
Test Facility
kA)
30
Company Profile
Figure 3 Figure 4
31
Figure 5 Figure 6
32
Figure 7
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"The world is at a turning point. There is a virtual
explosion in terms of human population, industrial production
technology changes and-communication pathways.
Geographical barriers are breaking down, giving way to the
creation of a gigantic global village"...
Our Commitment
35
Our focus on "energy management" i.e. designing and
building products that not only protect and control but
conserve and comprehensively manage mankind`s
Our Reach
We reach our customers comprising of electricians,
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contractors, builders, OEMs, industry & panel builders
through a 200 strong sales team operating from 5
regional and 14 branch offices. Our products reach our
customers through 10 company depot, 500 channel
Our Milestones
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1st to manufacture CFL’s in India
1st to offer B certified MCB’s
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SurgeProtectionDevices
Distribution Boards (DBs)
1. Industrial Products
Moulded Case Circuit Breakers (MCCBs)
MPCBs, Contractors & Thermal overload relays
(from *LOVATO*, Italy)
Switch Disconnectors / Switch Disconnector Fuses
(Cubicle Switches)
On- Load Change Over Switches
On- Load Bypass Switches
On- Load Switch Fuse Change Overs
Off- Load Change Over Switches
Rewirable Switch Fuse Units
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Combination Switch Fuse Unit (FSU- Double Break
Switches)
HRC Fuse Links, DMC Fuse Bases and Bakelite
Fuse Fittings
Highspeed fuses for Semi Conductor Protection
(from “ETI”, Slovenia)
Feeder Pillars
40
Domestic Products
41
Figure 13
Figure 12
Figure 11
SPDs Wiring
FR PVC Wires Accessories
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Figure 14
Figure 15
Figure 16
Time Switches MPCBs
Plug and Socket
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Industrial Product
Onload Rewireble
Changeover Feeder Pillars
Switchs
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LIGHTING PRODUCT
Lighting Product
Domestic
CFLs FTLs Luminaires
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Company’sMission
Mission
Figure 26
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The mission has now expanded and evolved further to
include exciting new products, new markets. It also
involves a far greater responsibility to mankind and to our
increasingly vulnerable planet.
48
Vision
Figure 27
49
Our Vision "enriching quality of life by ensuring safe,
efficient and convenient use of electricity" has been our
guiding force for development of new and better products.
The culture of innovation and constant change has played
a key role in our success.
Partners
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51
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RESEARCH DESIGN
Research Design/Methodology
57
Data Collection Method
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required information because I found it the best among
other method available to me.
Research Instrument
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consisted of a mixture of open and closed questions
designed in such a way that it should gather maximum
information possible.
Sampling Plan
60
Sample plan means the area you have selected to
gather the information.
Jagatpuri
Vikas marg
Madhu vihar
Luxmi Nagar
Mayur vihar
Gandhi Nagar
Sampling Unit
61
for a researcher that he chooses a right unit from whom
the required information can be gathered. Selections of
wrong unit can spoil the whole project.
Sampling Size
62
Selection of Sampling Units
Sampling Media
63
Prepared list of questions in the form of questionnaire,
so as to save the time of your respondents as well as
yours.
Limitations:-
64
Sample size of 50-60 dealers was very less as compare
to whole Delhi.
Many dealers did not want to show their proper
information regarding the company products.
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OBJECTIVE
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DATA ANALYSIS
&
INTERPRETATION
67
1.Do you know about the INDOASIAN SWITCHGEAR (
( HAUSMANN )?
A YES 50
B NO 0
50
40
30
QUESTION 1
20
10
0
YES NO
68
From the sample of (50) dealers all dealers know about
the company. It means 100% dealers of East Delhi
know about the company.
69
2. If yes, then what kind of products it offers from the
following list?
MCB 40
Switches 0
CFL’s 0
All of the above 10
40
35
30
25
20
QUESTION 2
15
10
5
0
MCB SWITCHES CFL'S AOTA
70
From the sample of (50) , (40) dealers know that Indo
Asian offers only MCB and rest (10 ) knows That Indo
Asian offers all of the mentioned products.
Excellent 15
Good 35
Poor 0
71
35
30
25
20
15 QUESTION 3
10
5
0
EXCELLENT GOOD POOR
72
4. How would you rate availability of Indo Asian
(HAUSMANN )products?
Easily Available 50
Rarely Available 0
73
50
40
30
20 QUESTION4
10
0
EASILY RARELY
AVAILABLE AVAILABLE
74
5. How would you rate pricing of Indo Asian products ?
Expensive 10
Reasonable 40
Cheap 0
75
40
35
30
25
20
QUESTION 5
15
10
5
0
EXPENSIVE CHEAP
76
6. How would you rate after sales service of Indo Asian
products ?
Excellent 30
Good 15
Poor 5
77
30
25
20
15
QUESTION 6
10
0
EXCELLENT POOR
78
7 .Which financial mode do you like for purchasing Indo
Asian products?
A Cheque 5
B Cash 20
C Credit 25
79
25
20
15
QUESTION 7
10
0
CHEQUE CASH CREDIT
80
8. How would you rate its products as compared to
other company’s products ?
Excellent 35
Good 15
Poor 0
81
35
30
25
20
15 QUESTION 8
10
0
EXCELLENT GOOD POOR
82
9. Do you think purchasing its products is a wise
decision?
A Yes 40
B No 10
40
35
30
25
20 QUESTION 9
15
10
5
0
YES NO
83
From the surveyed 50 dealers, (40) rate buying Indo
Asian products as a wise decision and rest (10) said no.
Yes 20
84
No 30
30
25
20
15
QUESTION 10
10
0
YES NO
85
SUMMARY
86
According to the second question from 50
dealers, (80%) dealers know that Indo Asian offers MCB
and rest (20%) know that Indo Asian offers all of the
mentioned products.
87
On the basis of fifth question from 50 dealers, (20%)
dealers say that Indo Asian Products are expensive and
rest (80%) say that they are reasonably priced.
88
In the answer of eighth question from 50 dealers, (70%)
rate Indo Asian products as excellent and rest (30%) as
good as compared to other company’s products.
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SUGGESTIONS
90
3. They also need to increase dealers for various
places.
91
.
RECOMMENDATIONS
92
The company must ensure that the representatives
must be in regular touch with each and every retailers
and dealers.
93
The company should take part in different trade fairs
and demonstrate the product of the company and also
tell the customers how the Indo Asian’s product is
different from others.
94
The company should launch new product range keeping
in view the middle class. By doing so the company can
increase its market share.
95
Annexure
Questionnaire
96
4. How would you rate availability of Indo Asian
products?
(a) Easily available
(b) Rarely available
(a) Expensive
(b) Reasonable
(C) Cheap
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8. How would you rate its products as compared to
other company’s products?
(a) Excellent
(b) Good
© Poor
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Date-------------------------------
Dealer & place------------------
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Signature
Bibliography
Websites:-
> www.indoasian.com
> www.electronic.com
> www.google.co.in
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