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The End of Mass Marketing

The End of Mass Marketing

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Published by rmeyer52
Mass marketing is dead and marketing to the individual is now the best way marketers can get consumers to become customers
Mass marketing is dead and marketing to the individual is now the best way marketers can get consumers to become customers

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Published by: rmeyer52 on Jun 08, 2010
Copyright:Attribution Non-commercial

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12/08/2013

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    F    r    o    m    M    a    s    s    M    a    r     k    e     +    n    g    t    o    M    a    r     k    e     +    n    g    t    o    t     h    e     i    n     d     i   v     i     d   u    a     l
TheEndofMassMarke+ngTheBeginningofMarke+ngtoindividuals
Marke&ngtoempoweredconsumers
 
    F    r    o    m    M    a    s    s    M    a    r     k    e     +    n    g    t    o    M    a    r     k    e     +    n    g    t    o    t     h    e     i    n     d     i   v     i     d   u    a     l
Itusedtobe..
 
Yousegmentedyouraudienceondemographics.
 
Youdevelopedandtestedmarke&ngmessagesforthosesegments.
 
Youusedmassmediatoeffec&velyreachyouaudience.
 
Youwaitedforthesalesnumberstoincrease.
 
    F    r    o    m    M    a    s    s    M    a    r     k    e     +    n    g    t    o    M    a    r     k    e     +    n    g    t    o    t     h    e     i    n     d     i   v     i     d   u    a     l
Buttodaymassmarke&ngisheadedtowardsex&nc&on
 
Consumerswantmorefrombrandsandproducts.
 
Theyareskep&calthatcorporateAmericawill“dowhatisright”.
 
Theyarepurchasingmoreprivatelabelproducts.
 
TheInternet,andsocialmedia,hasgiventhemachannelwithalotofpower.

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