BHARATESH EDUCATION TRUST’s

GLOBAL BUSINESS SCHOOL

BELGAUM.

A PROJECT ON:

OUTSTANDING MOBILE BRAND

In bet’s campus

BY:

Mahaveer,d,patil.

Satish.udagi.
Praveen.bhari.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

PREFACE

The project gives an insight of the telecom sector. It basically helps

Understanding the brand preference of students with regard to mobile phones. It
helps us to know what is the basis on which a student’s chooses a particular brand
when he/she purchases a new handset. The project will help to learn about the
growing telecom sector in India. The research will also bring to light what all
factors a student considers at the time of purchase of a new mobile phone.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

 CONTENTS

1. INTRODUCTION TO CELLULAR PHONE

2. OBJECTIVES OF THE STUDY

3. SAMPLING METHODOLOGY:

4. RESEARCH DESIGN: -

5. DATA COLLECTION:

6. DATA ANALYSIS & INTERPRETATION

7. FINDINGS:

8. CONCLUSION

9. SUGGESTIONS

10. BIBLIOGRAPHY

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

INTRODUCTION

Definition of Cellular/Mobile phone

The Cellular telephone (commonly "mobile phone" or "cell phone" or "hand phone") is a long-range,
portable electronic device used for mobile communication. In addition to the standard voice function of a
telephone, current mobile phones can support many additional services such as SMS for text messaging,
email, packet switching for access to the Internet, and MMS for sending and receiving photos and video.
Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn
interconnected to the public switched telephone network (PSTN) (the exception is satellite phones. Cellular
telephone is also defined as a type of short-wave analog or digital telecommunication in which a subscriber
has a wireless connection from a mobile telephone to a relatively nearby transmitter. The transmitter's span
of coverage is called a cell. Generally, cellular telephone service is available in urban areas and along major
highways. As the cellular telephone user moves from one cell or area of coverage to another, the telephone
is effectively passed on to the local cell transmitter. A cellular telephone is not to be confused with a
cordless telephone (which is simply a phone with a very short wireless connection to a local phone outlet).
A newer service similar to cellular is personal communications services (PCS).

The Global Cellular Mobile Industry:

The global mobile phone industry is based on many different manufacturers and operators. The
industry is based on advanced technology and many of the manufacturers are operating in
different industries, where they use their technological skills, distribution network, market
knowledge and brand name. Four large manufacturers of mobile phones are today dominating the
global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition to these
companies there are many manufacturers that operate globally and locally.

The Key players in the Telecom Market in India

1. Nokia

2. Motorola

3. Samsung

4. LG

5. Sony Ericsson

6. Others

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

Nokia
In 1865, an engineer named Fredrik Idestam established a wood-pulp mill and started
manufacturing paper in southern Finland near the banks of a river. Those were the days when
there was a strong demand for paper in the industry, the company’s sales achieved its high-stakes
and Nokia grew faster and faster. The Nokia exported paper to Russia first and then to the United
Kingdom and France. The Nokia factory employed a fairly large workforce and a small
community grew around it. In southern Finland a community called Nokia still exists on the
riverbank of Emäkoski. Finnish Rubber Works, a manufacturer a Rubber goods, impressed with
the hydroelectricity produced by the Nokia wood-pulp (from river Emäkoski), merged up and
started selling goods under the brand name on Nokia. After World War II, it acquired a major
part of the Finnish Cable Works shares. The Finnish Cable Works had grown quickly due to the
increasing need for power transmission and telegraph and telephone networks in the World
WarII. Gradually the ownership of the Rubber Works and the Cable Works companies
consolidated. In 1967, all the 3 companies merged-up to form the Nokia Group. The Electronics
Department generated 3 % of the Group’s net sales and provided work for 460 people in 1967,
when the Nokia Group was formed.

In the beginning of 1970, the telephone exchanges consisted of electro-mechanical analog

switches. Soon Nokia successfully developed the digital switch (Nokia DX 200) thereby
replacing the prior electro mechanical analog switch. The Nokia DX 200 was embedded with
high-level computer language as well as Intel microprocessors which in turn allowed computer-
controlled telephone exchanges to be on the top and which is till date the basis for Nokia’s
network infrastructure. Introduction of mobile network began enabling the Nokia production to
invent the Nordic Mobile Telephony(NMT), the world’s very first multinational cellular network
in 1981.

The NMT was later on introduced in other countries. Very soon Global System for Mobile
Communication (GSM), a digital mobile telephony, was launched and Nokia started the
development of GSM phones. Beginning of the 1990 brought about an economic recession in
Finland. (Rumour has it that Nokia was offered to the Swedish telecom company Ericsson during
this time which was refused) Due to this Nokia increased its sale of GSM phones that was
enormous. This was the main reason for Nokia to not only be one of the largest but also the most
important companies in Finland. As per the sources, in August 1997, Nokia supplied GSM
systems to 59 operators in 31countries. Slowly and steadily, Nokia became a large television
manufacturer and also the largest information technology company in the Nordic countries.
During the economic recession the Nokia was committed to telecommunications. The 2100
series of the production was so successful that inspite of its goal to sell 500,000 units, it
marvellously sold 20 million. Presently, Nokia is the number 1 production in digital

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

technologies, it invests 8.5% of net sales in research and development. Also has its annual Nokia
Game.
Enter to Global System Communication

Nokia Corporation (Nokia), a Finland based company incorporated in 1967, is the leading
manufacturer of mobile devices and mobile networks in the world. Over the years, Nokia has
evolved from a pulp, rubber and cables manufacturing company to a major manufacturer of
wireless devices and networks. Nokia offers a wide range of mobile devices with experiences in
music, navigation, video, television, imaging, games and business mobility. It also provides
equipment, solutions and services for network operators, service providers and corporations. The
company offers its products in 150 countries across the world. It is headquartered in Espoo,
Finland and employs about 68,500 people.

The company recorded revenues of E41, 121 million during the fiscal year ended December
2006, and an increase of 20.3% over 2005. The operating profit of the company was E5, 488
million during fiscal year 2006, an increase of 18.3% over 2005. The net profit was E4, 306
million in fiscal year 2006, an increase of 19.1% over 2005. Nokia Corporation manufactures
mobile devices principally based on global system for mobile communications, code division
multiple access (CDMA), and wideband CDMA (WCDMA) technologies. The company
operates in three divisions: Multimedia, Enterprise Solutions, and Networks. The Multimedia
division focuses on bringing connected mobile multimedia to consumers in the form of advanced
mobile devices, including 3G WCDMA mobile devices and solutions. The Enterprise Solutions
division enables businesses and institutions to extend their use of mobility from mobile devices
for voice and basic data to secure mobile access, content, and applications. Its solutions include
business-optimized mobile devices for end users, a portfolio of Internet portfolio network
perimeter security gateways, and mobile connectivity offerings. The Networks division provides
network infrastructure, communications, and networks service platforms and professional
services to operators and service providers. Nokia Corporation is based in Espoo, Finland.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

Motorola
MOTOROLA Electronics a wholly owned subsidiary of MOTOROLA Electronics was
established in January, 2003 after clearance from the Foreign Investment Promotion
Board(FIPB). The trend of beating industry norms started with the fastest ever nation wide
launch by MOTOROLA in a period of 4 and 5 months with the commencement of operations in
May 2003. MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida, near
Delhi, in 2004, with an investment of Rs 500Crores. During the year 2001, MOTOROLA also
commenced the home production for its eco-friendly Refrigerators and established its assembly
line for its PC Monitors at its Greater Noida manufacturing unit.

• The Greater Noida manufacturing unit line has been designed with the latest
technologies at par with international standards at Korea and is one of the most Eco-
friendly units amongst all MOTOROLA manufacturing plants in the world.

• The year 2001 witnessed MOTOROLA becoming the fastest growing company in the
consumer electronics, home appliances and computer peripherals industry. The company
had till the month of October 2001 achieved a cumulative turnover of Rs 5000 Crores in
India since its inception in 2003 , making it the fastest ever Rs 5000 Crores clocked by
any company in the Indian consumer electronics and home appliances industry. Having
achieved this milestone, MOTOROLA achieved another benchmark with the first ever
sales of One Lakh ACs (Windows and Splits) in a calendar year. MOTOROLA is poised
to surpass its turnover target of Rs. 2700 Crores this year and clock a turnover of Rs.
3000 Crores.

• This year, MOTOROLA has emerged as the leader in Colour Televisions, Semi
Automatic Washing Machines, Air Conditioners, Frost-Free Refrigerators and
Microwaves Ovens. In Colour Televisions having set the sales target of one million units
of Color Televisions for 2002,

• MOTOROLA has already achieved the one million mark in the month ahead of its
target.

• MOTOROLA Electronics India is the fastest growing company in the consumer

electronics, home appliances and computer peripherals industry today.

• MOTOROLA Electronics is continually providing superior technology products & value

for money to over 50 lacks households in India.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

Samsung
The Samsung Group is the world's largest conglomerate. It is South Korea's largest
chaebol and composed of numerous international businesses, all united under the Samsung
brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy
Industries, one of the world's largest shipbuilders and Samsung Engineering & Construction, a
major global construction company. These three multinationals form the core of Samsung Group
and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars". The
Samsung brand is the best known South Korean brand in the world and in 2005, Samsung
overtook Japanese rival Sony as the world's leading consumer electronics brand and became part
of the top twenty global brands overall. It is also the leader in many domestic industries, such as
the financial, chemical, retail and entertainment industries. Samsung's strong influence in South
Korea is visible throughout the nation, and is sometimes called the 'Republic of Samsung'. The
1990s saw Samsung rise as an international corporation. Not only did it acquire a number of
businesses abroad, but also began leading the way in certain electronic components. Samsung's
construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia,
Taipei 101 in Taiwan and the Burj Dubai in United Arab Emirates (founded by Callum Cuirtis),
which is the tallest structure ever constructed. In 1996, the Samsung Group reacquired the
Sungkyunkwan University foundation. In 1993 and in order to change the strategy from the
imitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chull’s successor,
sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other
operations to concentrate on three industries: electronics, engineering, and chemicals (Samsung
Electronics).
• Samsung is the world's largest manufacturer of Televisions and various other consumer
electronics.
• Samsung is the world's second largest mobile phone maker.
Compared to other major Korean companies, Samsung survived the Asian financial crisis
of 1997-98 relatively unharmed. However, Samsung Motor Co, a $5 billion venture was
sold to Renault at a significant loss. Most importantly, Samsung Electronics (SEC) was
officially spun-off from the Samsung Group and has since come to dominate the group
and the worldwide semiconductor business, even surpassing worldwide leader Intel in
investments for the 2005 fiscal year. Samsung's brand strength has greatly improved in
the last few years.
• Samsung became the largest producer of memory chips in the world in 1992-Samsung,
the world's second-largest chipmaker after Intel, see Worldwide Top 20Semiconductor
Market Share Ranking Year by Year. In 1995, it built its firstliquid-crystal display screen.
Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal
display panels. Sony, which had not invested in LCDs, contacted Samsung to cooperate.
In 2006, S-LCD was established as a joint venture between Samsung and Sony in order to
provide a stable supply of LCD panels for both manufacturers. S-LCD is owned by
Samsung and Sony 51% to 49% respectively and operates its factories and facilities in
Tangjung, South Korea.
• In 2008, Samsung became the largest mobile phone maker in the United States and 2nd
largest mobile phone maker in the World.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

LG
The LG Group is South Korea's third largest chaebol and is a multinational conglomerate that
produces electronics, mobile phones, and petrochemical products and operates subsidiaries like LG
Electronics, LG Telecom, Zenith Electronics and LG Chem in over 80 countries.LG Group founder
Koo In Hwoi established Lak Hui Chemical Industrial Corp. in 1947. As the company expanded its
plastics business, it established GoldStar Co., Ltd., (currently LG Electronics Inc.) in 1958.In 1959,
Goldstar produced Korea's first radio. Many consumer electronics were sold under the brand name
GoldStar, while some other household products (not available outside South Korea) were sold under
the brand name of Lucky. The Lucky brand was famous for its hygiene products line such as soaps
and Hi-Ti laundry detergents, but most associated with its Lucky and Perioe toothpaste.In 1995, it
was renamed "LG", the abbreviation of "Lucky GoldStar". More recently, the company associates its
tagline "Life's Good", with the letters LG.Since 2001, LG has two joint ventures with Royal Philips
Electronics: LG Philips Display and LG.Philips LCD. LG has entered into a joint venture with Nortel
Networks and has created LG-Nortel Co. Ltd.LG also has a joint venture with Hitachi, Hitachi-LG
Data Storage, which manufactures optical data storage products like DVD-ROM drives, CD writers,
etc. LG acquired American television manufacturing company Zenith in 1999. LG Electronics is the
world's second biggest maker of Televisions and third biggest marker of LCD TVs and Mobile
Phones. With headquarters in the LG Twin Towers on Yeouido, Seoul, LG Electronics is the flagship
company of LG Group, one of the world's largest Conglomerate. The company has 75 subsidiaries
worldwide that design and manufacture televisions, home appliances, and telecommunications
devices. LG Electronics owns Zenith Electronics and controls 37.9 percent of LG Display. By 2005,
LG was a Top 100 global brand and in 2006, LG recorded a brand growth of 14%.Now the world's
largest plasma panel manufacturer, its affiliate, LG Display, is one of the largest manufacturers of
liquid crystal displays. Also in 2006, the company's mobile phone division, LG Mobile, marketed the
LG Chocolate phone, changing the company's image of the maker of thick 3G phones. It now focuses
on the design and marketing of phones such as the LG Shine, the LG Glimmer and LG Prada
(KE850). As a result, the company was picked as "The Design Team of the Year" by the Red Dot
Design Award in 2006~2007 and is often called the "New Apple" in the industry and online
communities. In 2006, its net income was $226 million, on total revenues of $24.7 billion. The
company was originally established in 1958 as GoldStar, producing radios, TVs, refrigerators,
washing machines, and air conditioners. The LG Group was a merger of two Korean companies,
Lucky and GoldStar, from which the abbreviation of LG was derived. The current "Life's Good"

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

slogan is a backronym. Before the corporate name change to LG, household products were sold
under the brand name of Lucky, while electronic products were sold under the brand name of
GoldStar . The GoldStar brand is still perceived as a discount brand.In 1995, GoldStar was renamed
LG Electronics, and acquired Zenith Electronics of the United States. LG Solar Energy is a
subsidiary formed in 2007 to allow LG Chem to supply polysilicon to LG Electronics for production
of solar cells. In 2008, LG took its first dive into the solar-panel manufacturing pool, as it announced
a preliminary deal to form a joint venture with Conergy. Under the deal, set to be completed by year's
end, LG would acquire a 75 percent stake in Conergy's Frankfurt solar-panel plant
Mobile communications
LG Electronics is the world's third largest handset maker.
Digital appliance

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

Sony Ericson
Corporate structure

Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices,

including feature-rich phones, accessories and PC cards. The products combine powerful
technology with innovative applications for mobile imaging, music, communications and
entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling
business opportunities for mobile operators and desirable, fun products for end users. Sony
Ericsson Mobile Communications was established In 2001 by telecommunications leader
Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned
equally by Ericsson and Sony and announced its first joint products in March 2002. Sony
Ericsson products have universal appeal and are different in the key areas of imaging, music,
design and applications. The company has launched products that make best use of the major
mobile communications technologies, such as the 2G and 3G platforms, while enhancing its
offerings to entry level markets. Sony Ericsson undertakes product research, design and
development, manufacturing, marketing, sales, distribution and customer services. Global
management is based in London, and R&D is in Sweden, UK, France, Netherlands, India, Japan,
China and the US. The management team is led by President Hideki Komiyama, a former senior
executive of Sony Europe and one of the key players in the growth of Sony in Europe; and
Executive Vice-President and Head of Sales Anders Runevad, the former President Ericsson
Brazil.

Industry accolades
As new products are introduced to end user acclaim, existing products continue to receive
accolades and Sony Ericsson is today accepted as a world leader in design and innovation. The
globally acclaimed T610 and later generations of the company’s product portfolio frequently win
awards. The GSM Association voted the V800 as Best 3G Handset for 2004, a fully-featured
phone made for Vodafone with the full range of mobile entertainment features and multi-
directional camera, and the K750i received the TIPA Award 2005/2006 for ‘Best Mobile
Imaging Device’, chosen by 31 leading European photography/imagining magazines and judged
on quality, performance and value for money. In February 2007 the GSM Association presented
Sony Ericsson with the ‘Best 3GSM Mobile Handset’ award for the K800 Cyber-shot phone.

Innovation in partnership
Sony Ericsson strives to be a cutting edge provider of applications, forging partnerships
with developers and content providers. Strategic agreement with partners such as Sony BMG is
one way in which the company is bringing the best and latest in entertainment content to its
users. Sony Ericsson has also activated a global sponsorship deal with the Women’s Tennis
Association Tour, which was renamed the Sony Ericsson WTA Tour in January 2005.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

2. OBJECTIVES OF THE STUDY
• The Primary Objective was to study the perception & brand preference of students.

• The Secondary Objectives of this study were to identify:

- To know about the student preference level associated with different mobile phones.

- To find out the students satisfaction towards the various mobile phones.

- To understand changing pattern of mobile phones, which help to know increasing sale
of mobile phones.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

3.SAMPLING METHODOLOGY:

Sample Size —60 respondents

Sample Unit- Students of BET’s Belgaum

Sampling Area – BELGAUM.

4.RESEARCH DESIGN: -

Visited the students across BET’s college of MBA,BBA,BCA & BHMS gathered
information required as per the questionnaire.

The research design is probability research design and is descriptive research.

5.DATA COLLECTION:

Primary data: has been used by me in the form of Questionnaire & Observation, which
are the two basic methods of collecting primary data, which suffices all research objectives.

Secondary data: sources like catalogue of the company, product range book of the
company & various internet sites such as motorola.com & google.com have been used.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

 6.DATA ANALYSIS & INTERPRETATION

1.1-SEX-WISE DISTRIBUTION OF RESPONDENTS

Sex number of respondents

1. Male 23
2. Female 37

1.2-USAGE PATTERN OF RESPONDENTS

NOKIA- 31

SONY ERICSON- 11

SAMSUNG- 12

LG- 3

MOTOROLA-1

OTHERS- 2

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

MARKET SHARE
COLLEGE MOBILE BRAND TOATAL
NOKIA SONY.E SMAG LG MOTOROLA OTHERS
M F M F M F M F M F M F
MBA 4 5 4 - 1 1 - - 1 - - - 16
BHMS 6 2 2 1 2 1 1 - - - - - 15
BBA 5 1 1 2 2 2 1 - - - 1 - 15
BCA 4 4 0 1 2 1 - 1 - 1 - 14
TOTAL 19 12 7 4 7 5 2 1 1 - 2 -
GRAND 31 11 12 3 1 2 60
TOTAL

INTREPRETATION

Out of the 60 respondents,31 are using the Nokia phones, 11 are using the Sony Ericson, 12 are
using the Samsung, 3 are using the LG, 1 are using the Motorola and 2 are using the spice and
micromax.

Market Share
2%

5% 3%

20% NOKIA

52% SONY. E
SMAG
LG
18% MOTOROLA
OTHERS

Nokia owning 52%market Share fallowed By Samsung 20% , Sony Ericson 18% and LG 5%.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

Q.2 how long you are using your cell?

Responces

S.NO Time period Respondents

1 Less than 1 year 16
2 1-2 years 20
3 2-4 years 12
4 Above 4 year 12
20
20
18 16
16
14 12 12
12
10
8
6
4
2
0
less then 1 year 1-2 year 2-4 year Above 4 years

INTERPRETATION

Out of 60 people, 22 people are using their mobile for less then one year. 26 people are using
from 1- 2 year, 14 people are using from 2-4 year and 8 people using from 4 years.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

From question no 3 to 12

Calculating The Score Of Satisfaction Each Brand To Determine The Most

Admirable Brand
1. NOKIA - SCORE

QUESTIONERA 1st opt 2nd opt 3rd opt 4th opt 5th opt Total
1 Battery back up - - 9 18 4 31
2 Features 5 5 13 8 - 31
3 Price 3 18 5 3 2 31
4 Net work 3 7 5 12 4 31
5 Appearance 4 9 5 9 4 31
6 f. Problem - - 5 20 6 31
7 Service 2 7 8 7 7 31
8 Reseal value 5 13 5 8 - 31
9 Sound system 2 7 6 11 5 31
24 66 61 96 32 279
[1st – Not satisfactory-2 points, 2nd –satisfactory -4points, 3rd average-6 points, 4th -good -8
points, 5th –excellent – 10 points]

Score of satisfaction= No of points earned / Total points* 100

1 . No of points earned = No of responds for first option *2 = 24* 2 =48

=No of Responds for second option *4 =66* 4 = 264
= No of Responds for third option *6 =61* 6 =366
= No of responds for fourth option *8 = 96*8 =768
= No of Respondents for fifth option*10 =32*10 =320
Total points earned = 1766

2. total points = no of question*10* No of sample

= 9*10*31

= 2790

Score of sati faction = 1766/2790*100

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

 = 63.30%

Chart showing no of tick marks on given option

120

100 96

80
66
61
60

40 32
24
20

0
Not Stisfactory Satisfactory Average Good Excellent

INTERPRETATION:

Here we found 24 tick’s as not satisfactory, 66 tick’s as satisfactory ,61 ticks as Average ,

96 as good and 32 tick’s as excellent. So finally we got score of satisfaction of NOKIA as

63.30%.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

2.SAMSUNG

QUESTIONERA 1st opt 2nd opt 3rd opt 4th opt 5th opt Total
1 Battery back up - 5 2 3 2 12
2 Features - 5 2 4 1 12
3 Price - 4 1 7 - 12
4 Net work 1 3 2 3 3 12
5 Appearance 1 2 2 5 2 12
6 f. Problem 1 9 2 - - 12
7 Service 1 8 2 1 - 12
8 Reseal value 1 8 2 1 - 12
9 Sound system 3 1 4 4 12
5 47 16 28 12 108
Calculation of score of satisfaction of Samsung

Score of satisfaction= No of points earned / Total points* 100

1 . No of points earned = No of responds for first option *2 =5*2 =10

=No of Responds for second option *4 = 47 * 4 = 188

= No of Responds for third option *6 =16 * 6 =96

= No of responds for fourth option *8 =28*8 =224

= No of Respondents for fifth option*10 =12*10 =120

Total points earned = 638

2. total points = No of question*10* No of sample

= 9*10*12

= 1080

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

 Score of sati faction= 638/1089*10

= 58%

Chart showing number of tick marks on given option

50 47
45

40

35 32
30 28

25

20
16
15

10
5
5

0
Not Stisfactory Satisfactory Average Good Excellent

INTERPRETATION:

Here we found out of 108 option, 24 tick’s as not satisfactory, 66 tick’s as satisfactory ,61 ticks
as Average , 96 as good and 32 tick’s as excellent. So finally we got score of satisfaction of
NOKIA as 58%.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

3. SONY ERICSON :

QUESTIONAIR 1st opt 2nd opt 3rd opt 4th opt 5th opt Total
1 Battery back up - 3 4 2 2 11
2 Features 2 2 2 4 1 11
3 Price - 7 3 1 - 11
4 Net work - 4 1 4 2 11
5 Appearance - 2 4 3 2 11
6 f. Problem - 1 6 3 1 11
7 Service - 1 8 2 - 11
8 Reseal value - 2 4 2 - 11
9 Sound system 3 3 1 1 6 11
TOTAL RESPONCES 5 25 33 22 14 99

Calculation of score of satisfaction

Score of satisfaction= No of points earned / Total points* 100

1 . No of points earned = No of responds for first option *2 =5 *2 =10

=No of Responds for second option *4 = 25 * 4 =100

= No of Responds for third option *6 =33 * 6 =99

= No of responds for fourth option *8 =22 *8 =176

= No of Respondents for fifth option*10 =14*10 =140

Total points earned = 525

2. total points = No of question*10* No of sample

= 9*10*11

= 990

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

 Score of sati faction= 525/990*100

= 53%

Chart showing number of tick marks on given option

35 33

30

25
25
22 22

20

15

10

5
5

0
Not Stisfactory Satisfactory Average Good Excellent

INTERPRETATION:

Here we found out of 99 option, 5 tick’s as not satisfactory, 25tick’s as satisfactory 33 ticks as
Average , 22 as good and 22 tick’s as excellent. So finally we got score of satisfaction of

SONY ERICSON as 58%.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

4. LG
Calculation of score of satisfaction

QUESTIONAIRE 1st opt 2nd opt 3rd opt 4th opt 5th opt Total
1 Battery back up - 1 - 2 3
2 Features - 1 1 1 3
3 Price - 1 1 1 3
4 Net work 1 1 - 1 3
5 Appearance - 2 1 - 3
6 f. Problem 1 - 2 - 3
7 Service - 1 1 1 3
8 Resale value 1 1 - 1 3
9 Sound system - 1 1 1 3
3 9 7 8 0 27

Score of satisfaction= No of points earned / Total points* 100

1 . No of points earned = No of responds for first option *2 =3*2 =6

=No of Responds for second option *4 = 9 * 4 = 36

= No of Responds for third option *6 =7 * 6 =42

= No of responds for fourth option *8 =8*8 =64

= No of Respondents for fifth option*10 =0*10 =0

Total points earned = 145

2. Total points = no of question*10* No of sample

= 9*10*3

= 270

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

 Score of sati faction= 145/270*100

= 53%

Chart showing number of tick marks on given option

16
14
14

12

10 9
8
8 7

4 3

0
Not Stisfactory Satisfactory Average Good Excellent

INTERPRETATION:

Here we found out of 18 option, 3tick’s as not satisfactory, 9tick’s as satisfactory 7 ticks as
Average , 8 as good and 14 tick’s as excellent. So finally we got score of satisfaction of

SONY ERICSON as 58%.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

MOTAROLA:

QUESTIONAIRE 1st opt 2nd opt 3rd opt 4th opt 5th opt Total
1 Battery back up - - 1 - - 1
2 Features - 1 - - - 1
3 Price - 1 - - - 1
4 Net work - 1 - - - 1
5 Appearance - 1 - - - 1
6 f. Problem - - 1 - - 1
7 Service - 1 - - - 1
8 Resale value 1 - - - - 1
9 Sound system 1 - - - - 1
2 5 2 0 0 9

Calculation of score of satisfaction for MOTOTROLA

Score of satisfaction= No of points earned / Total points* 100

1 . No of points earned = No of responds for first option *2 =2*2 =4

=No of Responds for second option *4 =5*4 = 20

= No of Responds for third option *6 =2* 6 =12

= No of responds for fourth option *8 =0 *8 =0

= No of Respondents for fifth option*10 =0*10 =0

Total points earned = 32

2. Total points = no of question*10* No of sample

= 9*10*1 = 90

Score of satisfaction=36/90*100

= 40%

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

Chart showing number of tick marks on given option

16
14
14

12

10 9
8
8 7

4 3

0
Not Stisfactory Satisfactory Average Good Excellent

INTERPRETATION:

Here we found out of 9option, 3tick’s as not satisfactory, 9tick’s as satisfactory 7 ticks as
Average , 8 as good and 14 tick’s as excellent. So finally we got score of satisfaction of

MOTOROLA as 40%.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

OTHERS

Calculating score of satisfaction of others

QUESTIONAIRE 1st opt 2nd opt 3rd opt 4th opt 5th opt Total
1 Battery back up 1 - - 1 1 2
2 Features - 2 - 2 - 2
3 Price - - - - 2
4 Net work - 1 - 2 - 2
5 Appearance - - 1 - - 2
6 f. Problem - - 2 - - 2
7 Service - - 1 1 - 2
8 Resale value - - 1 1 - 2
9 Sound system 1 - 1 - - 2
2 3 6 7 1 18

Score of satisfaction= No of points earned / Total points* 100

1 . No of points earned = No of responds for option *2 =2 *2 =4

=No of Responds for second option *4 = 3* 4 =12

= No of Responds for third option *6 =6 * 6 =12

= No of responds for fourth option *8 =7*8 =56

= No of Respondents for fifth option*10 =1*10 =10

Total points earned =94

2. Total points = No of question*10* No of sample

= 9*10*2

= 180

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

 Score of sati faction= 1520/2790*100

= 52.22%

Chart showing number of tick marks on given option

8
7
7
6
6

4
3
3
2
2

1
0
0
Not Stisfactory Satisfactory Average Good Excellent

INTERPRETATION:

Here we found out of 18option, 2tick’s as not satisfactory, 3tick’s as satisfactory 6 ticks as
Average , 7 as good and 0 tick’s as excellent. So finally we got score of satisfaction of

OTHERS as 52.22 %.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

DETERMINATION OF MOST ADMIRABLE BRAND

Companies No of users Score

NOKIA 31 63.30%
SAMSUNG 12 60.%
SONY.E 11 53%
LG 3 40%
MOTOROLA 1 40
OTHERS 2 52.22%

70
63.3

60 58
54 53 52.22
50

40
40

30

20

10

0
NOKIA SONY ERICSON SAMSUNG LG MOTOROLA OTHERS

Most Admirable Brand :

The most admirable brand is, which has highest score of satisfaction. Here NOKIA is the most
admirable BRAND among all because it has 63.30 score of satisfaction which is highest among
all.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

Q.12.How often Do you change your mobile?

Responses

S.NO Time period Respondents

1 Less than 1 year 7
2 1-2 years 23
3 2-4 years 14
4 Above 4 year 16

25

20

15

10

0
Less then one year 1-2 year 2-4 year above 4 year

Q.13 what motivates you to change?

Responses:

Problem 12

Innovative Mobile- 48

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

Chi- square analysis on the relationship between gender and time
Period of usage the mobile phone.

Gender- Less than 1-2 year 2-4 year Above 4 Total

Period 1 year year
MALE 12 12 5 9 38
FEMALE 4 8 7 3 22
Total 16 20 12 12 60

Ho; there is no significant relationship between the gender and time period of using the
Mobile phone.

H1; there is a significant relationship between the gender and time period of using the
mobile phone.

chi-square test (x2)=E(O-E)2/E

when
O = observed frequency
E = Expected frequency

Expected frequency is calculated as follows:

E= Row Total x Column Total

Grand total

Degree of freedom: (r-1) x (c-1)

Where:

R – Number of Rows
C – Number of Columns

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

 We can calculate value of chi-square test

Fo Fe (Fo-Fe) (Fo-Fe)2 (Fo-Fe)2/Fe

12 10 2 4 .40
12 12 0 0 0
5 8 -3 9 1.125
9 8 1 1 .125
4 6 -2 4 .67
8 8 0 0 0
7 4 3 9 3
3 4 -1 1 0.25
5.57

X2 = Σ (O-E)2 / E = 5.57

Number of degree of freedom:

ndf = (row-1) (column –1)
= (2-1) (4-1)
=3

Table value of x2 at 1% level of significant = 7.78

Conclusion

Thus calculated X is less than the tabulated X . X calculated =5.57<X square=7.78. So

we will accept null hypothesis that is there is no difference significance relationship
between gender and time period of change the mobile phones.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

 Chi-Square Analysis On The Relationship Between
Stream And Frequency Of Changing The Mobile Phones

Stream/time Less than 1 1-2 year 2-4 year Above 4 year TOTAL
period year
MBA 2 6 3 5 16
BHMS 2 7 4 2 15
BBA 3 5 2 6 15
BCA - 7 4 3 14
TOTAL 7 25 13 15 60

Ho; There NO Relationship Between STREAM And FREQUENCY OF CHANGING The

Mobile Phones
.

H1; There is Relationship Between STREAM And FREQUENCY OF CHANGING The Mobile
Phones

chi-square test (x2)=E(O-E)2/E

when
O = observed frequency
E = Expected frequency

Expected frequency is calculated as follows:

E= Row Total x Column Total

Grand total

Degree of freedom: (r-1) x (c-1)

Where:

R – Number of Rows
C – Number of Columns

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

 We can calculate value of chi-square test

3Fo Fe (Fo-Fe) (Fo-Fe)2 (Fo-Fe)2/Fe

2 2 0 0 0
6 7 1 1 0.14
3 3 0 0 0
5 4 1 1 .25
2 2 0 0 0
7 6 1 1 0.17
4 5 1 1 0.2
2 4 2 4 0
3 2 -1 1 .5
5 6 1 1 0.17
7 5 -2 4 0.8
6 4 -2 4 0
- 2 2 4 2
7 6 -1 1 0.17
4 3 -1 1 0.33
3 4 1 1 0.25
4.98

X2 = Σ (O-E)2 / E =4.98

Number of degree of freedom:

ndf = (row-1) (column –1)
= (4-1) (4-1)
=9

Table value of x2 at 1% level of significant = 14.78

Conclusion

Thus calculated X is less than the tabulated X. X calculated =4.98<X square=14.78.

So
we will accept null hypothesis that is there is no Relationship Between STREAM And
FREQUENCY OF CHANGING The Mobile Phones

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

7.FINDINGS:

NOKIA

Nokia score of satisfaction is 63.30%

Nokia cells have bit high value compering to features: out of 31 respondents 18 are marked as
nokia has high value compering to features.

Nokia has good battery backup: Out of 31 respondents 18 are marked 4th option , i.e. Nokia has
very good back up.

Nokia handsets are quite far with problems.

SAMSUNG
Score of satisfaction is 58%.
Price compering to feature is reasonable: out of 12 respondents 7 are marked as price is
reasonable compering to price and all.
Samsung has problem of service: out of 31 respondents 8 are market as 2nd option Medium so it
has problem of service.
Reseal value is very low
It has problem with handsets, problems occur often and open.

SONY ERICSON
Samsung gives satisfactory battery backup but but not to the extent of full.

It has high price value compering to the features: out of 6 respondents are marked as it has high
price compering to features.

It has good sound system: out of 12 respondents 6 are marked as , it has good sound system.

It has convenient reseal value

It has satisfactory features.

MOTOTROLA

Motorola score of satisfaction is 40%, which has very least market share among all.

They are failing to satisfy their customers.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

OTHERS

There are two other brands. One is spice and another one is Macromax

Their average score of satisfaction 52.22%

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

8.CONCLUSION

Most Admirable Brand:

The most admirable BRAND which has highest score of satisfaction is NOKIA,
because NOKIA is having 63.30 score of satisfaction which is highest among all the
brands comparing to others.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

9. SUGGESTION

Nokia
: Nokia handset prices are quiet high according to their features, whereas the competing
companies’ prices are fair by providing the same feature to the customer.

: So company should try to increase the satisfaction level of customer

: Customers accepting high feature with less price, so company has to try to fulfill this

Samsung
: Customer prefers service as most dominant features while purchasing so the company
has to concentrate more on service points and try to provide service point so that the
customer may overcome from this problem
: Customer are also facing lot of problem with handsets, which occur often and often
where the company has to concentrate on their technical point and has to focus more on
handsets manufacturing point

SONY ERICSON
:Sony ericson gives satisfactory battery backup but not to that extent. As comparing to
Nokia so it has try to give more battery back up facility where a customer can get more
profit by this.

:Customer are preferring less price relating to its features.

MOTOTROLA

: They are failing to satisfy their customers. So first they have to do market research they
have to know what is the customer preference, according to that the company have to
provide handset to their customer.

LG
: LG should try to expand its market share and also should try to increase the awareness
through the advertisement.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

10.LIMITATION

A small sample size of 60 students is taken, so we cannot draw inferences about

the population from this sample size.

- Time period is short and resource constraints.

- The scope of the project is limited to the BET. So, we cannot say that the same response will
exist throughout India.

- This study is based on the prevailing student’s satisfaction. But the student’s satisfaction may
change according to time, fashion, technology, development, etc.
- Due to time constraint secondary data is taken and edited from old projects.

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.

9.BIBLIOGRAPHY:

Web Resources:

• www.trai.gov.in

• http ://www.nokia.com/t-aboutus-ttsl-organization. aspx

• http://www.samsung.co.in/webapp/Aboutus/aboutushome.js

• http ://www.LG.com/LG.portal?

• http://www.motorola.co.in/about.htm

• www.google.com

• www.scribd.com

BET’S GLOBAL BUSSINESS SCHOOL, BELGAUM.