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NAPL Management Plus™ Awards

NAPL Management Plus™ Awards are based on how entrants perform against
industry standards in seven management areas: Leadership and governance,
human resources, strategic planning, marketing and sales, operations, commu-
nity/industry relations, and financial performance. Gold, Silver, or Merit Awards
are presented in several company size categories and for in-plants. The William
K. Marrinan Hall of Fame Award for consistent excellence in the program is given

each year to a company that has previously garnered at least five Management Plus Awards. The
awards are sponsored by manroland and American Printer magazine. For information, contact Joan
Kasper-Nolan at (800) 642-6275, Ext. 6344, or jkasper-nolan@napl.org.

NAPL Marketing Plus™ Awards

NAPL Marketing Plus™ Awards recognize those companies that have demonstrat- ed their ability to realize the full potential of marketing in all its forms as a key driver of their clients’ success and their own growth. Winners are selected on the basis of points gained via an objective scoring measurement that takes into account both the individual end product or campaign and its success in meeting stated goals. Gold, Silver, or Merit awards may be won in 12 categories, ranging from Corporate

Identity and Direct Mail to Sales/Lead Generation and Website Presence. The awards are sponsored
by Xerox. For information, contact Cindy Woods at (678) 594-0048 or cwoods@napl.org.
NAPL Customer Plus™ Awards

The NAPL Customer Plus™ Awards recognize printing and graphic commu-
nications companies with superior customer relationships as determined by
their performance in the Quality Competitive Index (QCI) section of the NAPL
Competitiveness eKG™ service, a comprehensive indicator of how a company
is perceived by its customers as compared to its competition. Results are also
benchmarked against industry standards and scored against a database of

20,000+ previously surveyed printing customers. Only companies with the highest scores in the industry qualify for a Platinum, Gold, or Silver award. The awards are sponsored by Komori. For information, contact Tim Fischer at (800) 642-6275, Ext. 6376, or tfischer@napl.org.

60
BELK PRINTING TECHNOLOGIES
Pineville, North Carolina
www.belkprinting.com
Founded: 1968
Employees: 58
About Belk Printing Technologies

“Belk Printing Technologies is a second-generation, family-owned commercial sheetfed and
digital printing company. Our focus as a company is to win customer loyalty and added
market share using a value proposition centered around success. Helping our customers
acquire, keep, and growtheir customers contributes to mutual success. Our great employ-
ees contribute the rest.” —Ralph Belk, Jr., President

The Value of Marketing

“Self promotion is difficult to do well. Walking
the line between pride and humility or arro-
gance and modesty is easier said than done.
Our ambition with the marketing piece entered
was to convey to our customers and prospects
the depth of our capabilities with the assur-
ance that we were laser focused on using our
strengths to grow their business. We wanted
to impart our core values as a company while
showing the breadth of services we can offer
across the value chain.”

Marketing Plus
Merit Award:
Corporate Identity
About the

NAPL
Awards
Program

usiness
napl
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Resource for Excellence
in Business Management
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Spring2010V
olume5,No.1
24 AftertheBubbleBursts

The real estate market collapse provides a
perfect case study on the dangers of putting
all your business in one vertical sector.

31 FocusontheFuture

New NAPL NexGenLeaders program
gives future company leaders a head start
on meeting tomorrow’s business challenges.

35 AndtheAwardsGoTo…

Industry firms receive well-earned honors
from NAPL for their business management,
customer service, and marketing excellence.

Plus:

Joe Vincenzino on a Strategic Transition
Mike Philie on Growing in Today’s Economy
Bill Woods on a Healthy Business Exercise
Howie Fenton on Predicting Your Recovery

Winning Lineup
A management team adds
bench strength for success.
pg16
Vol. 5, No. 1
Spring 2010

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