The content theories of work motivation explainthe nature of motivation in terms of types of need that people experience.The concept of motivation is explained by the fact that people havecertain fundamental needs, both physiological and psychological innature and that are motivated to engage in activities that would satisfythese needs.Abraham Maslow built the needs into a hierarchy inorder of priority. The most fundamental needs are the physiological needsuch as food, clothing, and shelter and so on. Then in order came theneeds for safety and security, as love and affection, need for respect andself-esteem and finally the self-actualization need that is considered to bethe ultimate fulfillment of life. Management can motivate workers byidentifying their need level and taking steps to fulfill these needs.ERG theory, developed by Clayton Alerter, condensesthe five needs proposed by Maslow into three and ERG stands for Existence, Relatedness needs roughly correspond to social and self esteem needs and finally, the growth needs are similar to self-actualization needs.McCielland’s theory of needs is based upon the premise that lower levelneeds in Maslow’s model are generally taken care of by business, societaland legal system and hence are no longer motivators. According to thistheory, the most prominent need from organizational behavior point of view is the need for achievement, power and affiliation. The individualswith a high degree of need for achievement, power and affiliation arehighly motivated to move towards fulfilling these needs at the higher levels.