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a little moreconversation, alittle more action:
Orange’s digital election analysisBy Anthony Painter
There’s been far too muchold media triumphalism about thesupposed failure of the internet electionto deliver. From Twitter to YouTube toFacebook, new media transformed theexperience of an election campaign for a new generation of young voters. Theinternet may not have won it - but can we imagine a future campaign withoutthe innovation it offered both to theparties and the public?
”
Rory Cellan-Jones, BBC DigitalElection Correspondent About the author Anthony Painter is a writer andpolitical commentator who blogs at www.anthonypainter.co.uk and iscurrently leading the ‘Open Coalitions’project at Demos, where he is an Associate.
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A little more conversation, a little more action: Orange’s digital election analysis| 3
a little moreconversation,a little more action:
Orange’s digital election analysis
Old or new media? Or both?
There was an effervescent media buzzprior to the election about whether it
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happened, old media was the triumphantwinner - the leaders’ debates drove the
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at least they did until Gordon Brown
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echo chamber for what was unfurlingon broadcast media; the campaign
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people engaged one another throughsocial media and other means such as
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The problem in analysing the rolethat digital media plays is that thequestion is too often posed in a binary
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new media? Digital media in modernpolitics is not a replacement of old media
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dependence and integration between
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(and increasingly social media) is afundamental part of the lives of most
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news, download music, do business,
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do it through our TVs, PCs, and mobile
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different? The reality is that it’s not
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consume and even participate in politics
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strategist, Mark Pack, recently stated
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voters, campaigners, and the media in
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There are three ways in which theinternet and social media can connect
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i)ii)iii)
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(iii)
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though, was mainly in categories
(i)
and
(ii)
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through new media and, to a degree, it
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Television (leaving newspapers trailing - it
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You can
hear
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political change
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