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Published by zubair
INTERNATIONAL BUSINESS STARTEGY OF KFC
INTERNATIONAL BUSINESS STARTEGY OF KFC

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Published by: zubair on Jun 09, 2010
Copyright:Attribution Non-commercial

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12/07/2012

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INTERNATIONAL BUSINESS
Report Title:
International Business Strategy (KFC)
Submitted to:
Sadat Saeed (Lecturer)
Submitted by:

Zubair Rashid (CIIT/FA09-MBA-036/SWL) Imran Babar (CIIT/FA09-MBA-064/SWL) Farhan Saeed (CIIT/FA09-MBA-062/SWL)

Syed Mubashir (CIIT/FA09-MBA-060/SWL)
Fozia Mumtaz (CIIT/FA09-MBA-088/SWL)
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY
SAHIWAL
1
KENTUCKY FRIED CHICKEN (KFC)
PREFACE

Our institute COMSATT Institute of information technology has given us an opportunity to show our intellectual ability through an integrated project and allow us to decide the service sector on which we want to make our project. For this we have chosen the KFC food chain. KFC is the growing brand in the world for food industry. KFC basically deals in chicken recipes whose main focus in crispy and deep fried chickens.

To know the market response of KFC we visited various chains of KFC and we also had survey on the public (who are the basic consumers of the KFC). We found that they are totally satisfied by the human resource strategies of KFC. By people we concluded that they are also satisfied by the service provided by KFC, and the product what they provide are up to the mark. They find KFC food a best quality food. But then also KFC have to work hard to earn the goodwill in market in comparison to other fast food chains.

2
ACKNOWLEDGEMENT

To complete this project, there have been many people who graciously gave their time. Their experience and direction has significantly helps us to complete this project. We would like to thank the following.

1. Sadat Saeed (Lecturer)
All the faculty members and all of our fellow mates who help us to complete the task.
Several people have been of tremendous assistance in the fine-tuning of this project3

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