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Social media presents itself as the latest and greatest tool available to marketersand organizations. Why? It offers a revolutionary means for connecting with cus-tomers, sales prospects, media, partners, co-workers and recruits; for managing
brand reputation and inuencing public perceptions; for competing with the “big
guns” and establishing thought leadership; for augmenting traditional marketingcampaigns; and for search engine optimization.Organizations should do some planning, however, before integrating social mediainto their day-to-day routines.This report will guide you through best practices for garnering buy-in, determin-ing strategy, developing a corporate policy, educating your workforce, monitoringyour progress and results, and preparing for bumps along the way.
Companies have caught on to the far-reaching, positive effects of social media on their business. Butbefore jumping into it, you should establish guidelines for who has access and how they are using it.