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WeReward Product Use Case Experiment

WeReward Product Use Case Experiment

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Published by Ted Murphy

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Categories:Types, Research
Published by: Ted Murphy on Jun 09, 2010
Copyright:Attribution Non-commercial

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06/09/2010

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Use Case Experiment : Product
Nike Shoes
 
 overview
WeReward designed and unded anexperimental campaign to demonstratethe power and versatility o the WeRewardplatorm or product companies. We created asimple task in the platorm which asked peopleto show their love or Nike brand shoes.The ollowing photos are the results rom thefrst week o the campaign.
 stats
101 submitted rewards in the frst week
•
98 rewards approved
•
Reward cost set at $1, total cost $98.00
•
Average experience rating 4 stars
•
Sharing
•
44% o shares went to Twitter
•
27% o shares went to Facebook
•
29% o shares went to FoureSquare
•
Demographics
•
59% Male, 41% Female
•
30% 18-24, 43% 25-34, 27% 35-49
•
 
process
Each photo was submitted back to WeRewardto review and approve through the reviewinterace (below). The reviewer is able to seewho the person is, what the person said,where they said it and how they rated theirexperience with the product.

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