Advertisement & Event Management
Advertising Agencies in Pakistan3
This assignmentcovers the introduction and details of three major advertising agenciesin Pakistan.We have selected Manhattan Pakistan Limited (MPL),Pirana Group andInternational Advertising Limited(IAL)for this purpose. The assignment is started fromthe Manhattan Pakistan Limited (MPL)’s details in which we have explained itsintroduction, history,services offered by MPL and thelist of its major clients.MPL wasthe first Pakistan-owned advertising agency and started its business in 1954 atthat timecapital of Pakistan Karachi.Currently, MPL has a team of professionals consists onmore than 100 professionals. The agency is providing its services to many Governmentand Army institutes like The Board of Investment Pakistan, Capital DevelopmentAuthority(CDA), Higher Education Commission (HEC), COMSATS, PakistanTelecommunication Authority, Pakistan Television, Frontier Works Organization (FWO),AskariBank Limitedetc.Next we have presented the information about Pirana Group which includesthe vision,values, spirit, creative excellence and its major clients.The agencyclaims as it isproviding fresh ideas and cost efficiency to its clients.The agencyis focusing on itstalented human resource to make an edge in the market.It is affiliated with M & CSaatchi in Pakistanand also its regional presence in Dubai, Karachi, Lahore, London,and Kabul.The major clients are Dawn News, NOVARTIS PHARMA (PAKISTAN) LTD,Engro Foods, Habib Oil Mills, Makro Cash and Carryand National Investment TrustLimited.After Pirana Group we have presented the information about International Advertising(PVT) Limited (IAL) in which you can get knowledge about IAL’s history, philosophy,vision, motto, credentials, and its major clients.The agency started its business in 1966and PIA was its first client after it, IAL showed a persistent growth and provided itsservices to other big companies likeProcter &Gamble and National Bank Limited.Ithas won many awards including the “Agency of the Year Award-Adweek & Adage” aswell as the #1 Creative Agency at Cannes.Today IAL has a long list of clients includingAriel,Engro Foods Limited, Head & Shoulders, Mobilink, National Foods, PIA,Safeguard, PSO and Pampers.In the end we have concluded the whole work.