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This project is about the strategic Analysis of Pak Suzuki Motor Company. During the project, I’ve done the detailed study of Pak Suzuki Motor Company Limited like their company profile, mission,vision and corporate values. Then I observer the some of the major products manufactured and assembled by the Pak Suzuki Motor Company limited which include SWIFT, LIANA, CULTUS,MEHRAN, APV etc… With the help of Internal and Externalanalysis, I’ve sorted out some of their strengths, weaknesses and theopportunities and threats prevailing in the market. Also the PESTanalysis was conducted to observe the external factors that mayinfluence the performance of the company.Then I did prepare the External Evaluation Matrix, which scored 2.98that means company is trying best to utilize their opportunities byavoiding the threats. And Internal Evaluation Matrix which scored2.99 shows that company has solid internal strengths and they areovercoming the weaknesses quite well. Then the TOWS matrixhelped us to suggest some of the strategies to the company which can be helpful for them in future outlook.The BCG matrix helped me to study the important products of thecompany; I did identify in which stage the products are and tried todo the SBU analysis for each product.With the study of Pak Suzuki Motor Company Limited, I’ve learnedthat they are doing well in the Pakistani market and are leadingmarket shareholder. They are producing Cars at affordable prices for the low income to middle income people. But they are unable tocompete with Corolla and Honda in Luxury and semi-luxury cars.They need product development strategy to follow so they tried to getinto the Honda and Corolla market by introducing Suzuki LIANA butthat couldn’t make its space. Now they have again tried that bylaunching Suzuki SWIFT which is a 1300cc fully loaded car. Irecommend Product Development strategy for PSMC to pursue inorder to compete with HONDA and TOYOTA. Then they will beable to grow their market share and growth.
Strategic Analysis – Pak Suzuki Motor Company Limited.The Islamia University of Bahawalpur – Rahim Yar Khan Campus