Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
[BOOK CHAPTER - ANTHOLOGY, 2008] Sustainopreneurship – Business with a Cause: The promise of creative business organizing for sustainability.

[BOOK CHAPTER - ANTHOLOGY, 2008] Sustainopreneurship – Business with a Cause: The promise of creative business organizing for sustainability.

Ratings: (0)|Views: 124 |Likes:
Published by Anders Abrahamsson
Book chapter in B. Johannisson and Å Lindholm Dahlstrand (eds.) Bridging the Functional and Territorial Views on Regional Entrepreneurship and development, FSF 2008:6. This book chapter outlines a prospective research agenda for sustainopreneurship. It was evolved from the eariler published conference paper from ISDRS 13th annual conference.
Book chapter in B. Johannisson and Å Lindholm Dahlstrand (eds.) Bridging the Functional and Territorial Views on Regional Entrepreneurship and development, FSF 2008:6. This book chapter outlines a prospective research agenda for sustainopreneurship. It was evolved from the eariler published conference paper from ISDRS 13th annual conference.

More info:

Categories:Types, Research
Published by: Anders Abrahamsson on Jun 10, 2010
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





Sustainopreneurship – Business with a Cause:The promise of creative business organizing for sustainability
1. The Sustainability Challenge – an introduction
Poverty. Climate Change. HIV/AIDS. The contemporary world problems are lined up. Wehave a world where approximately 4 billions of people live on less than $4 a day. Atemperature increase in the atmosphere has lead to severe climate effects with weather catastrophes, droughts, floods and polar ice meltdowns. The HIV/AIDS epidemic is on itsway to make the major part of a whole continent implode, with vicious circles that makesAfrica loose parents, teachers, doctors, farmers and bread-winners for families leaving kidsalone in the streets. The dominant approaches to solve these 'world problems' are prevailingwith fixed mindsets, where institutional order mainly 'locks in' these problems, roughlydescribed;
 Fig 1. Locking in Sustainability problems. Source: Abrahamsson (2007a:8), inspired by Prahalad (2004:9). Academia
is troubled by inherited paradigms, where change of perspective can be hard to dowith dominant paradigms and dynamics of heterodoxy missing
Private sector 
has astrong tradition heralding the externalisation of costs, especially the big businesses driven bythe need to satisfy shareholder short-term (monetary) value returns with increasing payback on (financial) investments, where banking, media and globalized trade together creates a
Heavily edited version from a paper first presented at the
13th International Sustainable Development Research Conference,
Mälardalens Högskola, Västerås, 10-12 June, 2007 (Abrahamsson, 2007b).
vicious circle in the quarterly report jail.
and authorities are fixated with aid-as-usual, in between the election cycles trapping their action, and to regulate as a focus, to 'force'e. g. business, still needed since Big Business do not seem to act by its own de facto long-terminterest of 'doing good'. Finally, in the
corner and voluntary sector, there is a view thatthose are the only ones acting in the true interest of the needy, a self-image that can be false,and maybe the need of being perceived as an angel overrides the true listening of genuineneeds of the 'clients'.The time needed to act upon the problems is troubled with the collective inertia found withinthese institutions set to deal with the problems, where the present institutional order and timehorizons limits the seeking and deployment of the fundamental, radical, deep and profoundsolutions needed. Processes requiring a generation – or seven – in perspective, easily falls in between the chairs, and gets overlooked with this institutional inertia.Entrepreneurship, with its capacity to 'think outside the box', then maybe is the
key tosustainable development, but not just whatever kind of entrepreneurship, but
Schaltegger (2000), Gerlach (2003b), Abrahamsson (2006, 2007a, b).
It is a concept that invites itself to fulfil a greater part in the challenge to create asustainable world, e. g. by moving this top down approach to a bottom up interaction processfrom a local and regional context with a global holistic awareness and connection. With theoccurrence of sustainability-related problems often found in the local setting (e. g. lack of energy or clean water), the solution is often implementable locally (e. g. with solar panels or germ-killing UV-radiators for clean waters). So if we are going to set up enterprises in thelocal setting, why not observe the sustainability problems as a good local enterprising and business opportunity?As suggested by Johannisson and Lindholm-Dahlstrand in the introductory chapter framingthis book, giving the rationale for all different contributions in this book, together we seek to bridge the functional and territorial views of enterprising for local and regional development,coupled with a global outlook and connection. The conceptualization of sustainopreneurshipis one of many possible concepts with this aspiration to act as such a bridge, in the context of a general need and desire to reframe and reconceptualize to increase understanding relevantfor all institutions represented and illustrated in Fig 1., e. g. by its general purpose toovercome inter-institutional communication breakdown and construct a concept from which anew conceptual body can emerge and depart from enriching this conversation towards theconstructive and implementable. Empowering local (and regional) economy in itself has beenidentified as a pathway to sustainability (cf.. NUTEK, 2006), and sustainopreneurshipsharpens and enriches the concretization and content of such a conversation in more distinctand goal-oriented terms for constructive local and regional (inter)action for agents, by using business means to solve sustainability-related problems in this context.The definition of the concept has been done in earlier research (Abrahamsson 2006, 2007a, b)where the following definition of sustainopreneurship was proposed and proven to be viableto describe practical (inter)action;
 Imagine Oxford English Dictionary, 2009 ed.
1.Deployment of sustainability innovations: Entrepreneurship and innovation fo sustainability.
2.Short for sustainability intra-/entrepreneurship.3.To focus on one or more (world/social/sustainability related) problem(s), find/identify and/or invent a solution to the problem(s) and bring the innovationto the market by creating an efficient organisation. With the (new alt. deeptransformation of an old) mission/cause oriented sustainability business created,adding ecological/economical/social values and gains, with a bias towards theintangible - through dematerialization/resocialisation. The value added at the same time preserving, restoring and/or ultimately enhancing the underlying utilized capital stock, in order to maintain the capacity to fulfil the needs of  present and coming generations of stakeholders.
Given the frame of this book, enterprising in the local and regional settings as a mode of development, sustainopreneurship is needed to be related to the proposed frame developed to bridge functional and territorial rationales by the editors in order to generate some bridgingresearch questions created in dynamic interplay in between this frame and the concept of sustainopreneurship. Contexts are given, where geographical and social settings requiresdifferent kinds of sustainability innovations – and needs are addressed differently in thedeveloping, emerging and developed economies. Human needs are quite constant over time, but the means to fulfil them differs. The bottom line – conversation related to local andregional development in general and how it can be studied demands that there
localitiesand regions – a planet to live on and a world to populate – thus 'sustainability' in relation to'entrepreneurship' and 'local and regional development' gets important to address in the samecontext. This motivates the introduction of the conceptual frame of sustainopreneurship here -an approach of proactive un-orthodox –preneurial attitude towards the sustainability agenda.Maturity has been reached to take the next step, with the definition above now tried andtested. The purpose of this chapter is
to outline a prospective research agenda for further inquiry on sustainopreneurship - in idea, applied interaction and reflective practice.
The chapter is done predominantly by extracting essentials from my master thesis(Abrahamsson, 2007a), and from these identify implications to outline a gross list of researchchallenges to rise to, in an explorative mode. It provides an open ended discussion, a dialogueto introduce in wider arenas, both among academics and practitioners, and especially those 'in between', the 'pracademics' who travel effortlessly in both social and mental rooms.The chapter is structured as follows: Next section sets sustainability context, with a general proposition identifying business as a sustainability force. The third section summarizesconceptual development and highlights some key dimensions in a deepened reasoning. Thefourth section invites to prospective research conversations on prospective core elements,vital for increased understanding and proliferation of the concept, in idea and application,where the fifth section reflects upon what methodology to use to meet research challengesahead. The chapter is wrapped up in a discussion in the last section on how to open up theworld to include the excluded voices of the majority of the six point seven billion people to beable to contribute to the answers related to this conversation, especially on how to mobilizeand empower local sustainopreneurial initiatives.
2. The Sustainability Context 
The context of sustainability demands a
holistic mindset,
sets conditions of 
, callfor 
, and need for tangible, real-world results achieved through creative

Activity (6)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
plienert liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->