vicious circle in the quarterly report jail.
and authorities are fixated with aid-as-usual, in between the election cycles trapping their action, and to regulate as a focus, to 'force'e. g. business, still needed since Big Business do not seem to act by its own de facto long-terminterest of 'doing good'. Finally, in the
corner and voluntary sector, there is a view thatthose are the only ones acting in the true interest of the needy, a self-image that can be false,and maybe the need of being perceived as an angel overrides the true listening of genuineneeds of the 'clients'.The time needed to act upon the problems is troubled with the collective inertia found withinthese institutions set to deal with the problems, where the present institutional order and timehorizons limits the seeking and deployment of the fundamental, radical, deep and profoundsolutions needed. Processes requiring a generation – or seven – in perspective, easily falls in between the chairs, and gets overlooked with this institutional inertia.Entrepreneurship, with its capacity to 'think outside the box', then maybe is the
key tosustainable development, but not just whatever kind of entrepreneurship, but
Schaltegger (2000), Gerlach (2003b), Abrahamsson (2006, 2007a, b).
It is a concept that invites itself to fulfil a greater part in the challenge to create asustainable world, e. g. by moving this top down approach to a bottom up interaction processfrom a local and regional context with a global holistic awareness and connection. With theoccurrence of sustainability-related problems often found in the local setting (e. g. lack of energy or clean water), the solution is often implementable locally (e. g. with solar panels or germ-killing UV-radiators for clean waters). So if we are going to set up enterprises in thelocal setting, why not observe the sustainability problems as a good local enterprising and business opportunity?As suggested by Johannisson and Lindholm-Dahlstrand in the introductory chapter framingthis book, giving the rationale for all different contributions in this book, together we seek to bridge the functional and territorial views of enterprising for local and regional development,coupled with a global outlook and connection. The conceptualization of sustainopreneurshipis one of many possible concepts with this aspiration to act as such a bridge, in the context of a general need and desire to reframe and reconceptualize to increase understanding relevantfor all institutions represented and illustrated in Fig 1., e. g. by its general purpose toovercome inter-institutional communication breakdown and construct a concept from which anew conceptual body can emerge and depart from enriching this conversation towards theconstructive and implementable. Empowering local (and regional) economy in itself has beenidentified as a pathway to sustainability (cf.. NUTEK, 2006), and sustainopreneurshipsharpens and enriches the concretization and content of such a conversation in more distinctand goal-oriented terms for constructive local and regional (inter)action for agents, by using business means to solve sustainability-related problems in this context.The definition of the concept has been done in earlier research (Abrahamsson 2006, 2007a, b)where the following definition of sustainopreneurship was proposed and proven to be viableto describe practical (inter)action;
Imagine Oxford English Dictionary, 2009 ed.
1.Deployment of sustainability innovations: Entrepreneurship and innovation for sustainability.