PRESENTED BY

VIKAS THAREJA
THANG LIAN KHUP
VIJAYA RAGAVAN

FJ1/ MKTG PRESENTATION 1

 INTRODUCTION

 Philips Ambilight Flat TV 42PF9831

FJ1/ MKTG PRESENTATION 2

MARKETING STRATEGY

 4 P’s

 SWOT Analysis

FJ1/ MKTG PRESENTATION 3

4 Ps
PRODUCT
Philips Ambilight Flat TV 42PF9831

 Ambilight Full Surround

 Cineos Flat TV with Pixel Plus 3 HD

 High Definition LCD WXGA

 Compact Lambda 4 Sound Subwoofer

FJ1/ MKTG PRESENTATION 4

4 Ps

PRICE

 32-inch Ambilight TV - Rs 1,14,990

 42-inch Ambilight TV - Rs 2,49,990

FJ1/ MKTG PRESENTATION 5

4 Ps

PLACE

 Select multi-brand Consumer Electronics outlets.

 Philips ARENAs across the country.

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4 Ps

PROMOTION

 Launched by Katrina Kaif

 Electronic Media

 Print Media
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SWOT ANALYSIS

STRENGTHS
 Scientifically Proven - Ease Eye Fatigue and Strain

 New Technology – Ambilight

 Connectivity – HDMI & USB

 Energy Efficient

FJ1/ MKTG PRESENTATION 8

SWOT ANALYSIS

WEAKNESSES
 Only Two Models Launched in India

 High Price

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SWOT ANALYSIS

OPPORTUNITIES
 Ranked by Dow Jones & Co as an Emerging Global
Leader in Consumer Products

 Capturing market by fulfilling consumer requirements.

 Differentiated product

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SWOT ANALYSIS

THREATS

 Brands like LG and Samsung

 Not Many Buyers Due to High Price

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