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Marketing strategies of Colgate

Marketing strategies of Colgate

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Published by shirley shekharan

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Categories:Types, Research
Published by: shirley shekharan on Jun 10, 2010
Copyright:Attribution Non-commercial

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10/16/2013

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MARKETINGMANAGEMENTPROJECTPREPARED BY SHIRLEY SHEKHARAN K.ROLL NO. -15013S.Y.B.M.S.
 
INTRODUCTION
From chairman’s point of view
It's my pleasure to welcome you to the world of Colgate-Palmolive. The small soap and candle business thatWilliam Colgate began in New York City early in the 19thcentury is now, more than 200 years later, a trulyglobal company serving hundreds of millions of consumers worldwide.Our 200-year history reflects the strength and innovationthat Colgate people have used to constantly transformour Company and identify new opportunities. With globalbrands sold in over 200 countries; Colgate, Mennen,Palmolive, Ajax, Softsoap, and Hill’s Pet Nutrition areamong the world's most recognizable household names,trusted and relied upon by consumers everywhere.Colgate People, working around the world, share acommitment to our three core corporate values:Caring, Global Teamwork and Continuous Improvement.These values are reflected not only in the quality of ourproducts and the reputation of our Company, but alsoin our dedication toserving the communitieswhere wedo business.As a leading consumer products company we arealso deeply committed to advancing technology whichcan address changing consumer needs throughout the
 
world. In fact, our goal is to use our technology to createproducts that will continue to improve the quality of lifefor our consumers wherever they live.As asuccessful business, we are focused on achievingthe consistent growth required to continue our globalsuccess and to make us an even stronger company. Webelieve this is the best way to benefit our consumers,our people and our shareholders.
HISTORY 
1806William Colgate starts a starch, soap andcandle business on Dutch Street in New York City.1817First Colgate advertisement appears in a New York newspaper.1820Colgate establishes a starch factory in JerseyCity, New Jersey.1857Upon the death of founder William Colgate, thecompany is reorganized as Colgate & Companyunder the management of Samuel Colgate, hisson.

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