Jovel Cipriano

Founder
Pinoydelikasi.com

PINOYDELIKASI
“Your convenient
Filipino delicacy store.”

www.pinoydelikasi.com
 Vision

To build Pinoydelikasi stores and distribution

centers worldwide.

To bring Filipinos abroad closer
to home.

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 How it all started (Background)

g Started with P10 K working capital

g The name “Pinoydelikasi”
“Lutong Pinoy, Delicious kasi”
g The Sony Mavica Story
g Friends were laughing
g Started with 9 products online (e.g. 7D dried mangoes…)
now over 100 products online and over
150 products in the brick n mortar
g Made use of all resources - friends, family, etc.
The Logo
Website design/hosting services
Lawyer
Graphic artists
g “God given”

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Awards and Recognitions (Results)

Winner, Global Excellence Awards(GEA), Asia

Pacific Awards Council & GEA, Manila 2006

Winner, Best Practices in E-commerce, APEC,
Taipei 2006

Nominee, Golden Shell Awards, CITEM 2005

Winner, Blazing Glory, Philippine Internet
Review 2004

Winner, E-Business Category, World Summit
Award Global Contest, WSIS Dubai,UAE 2003

Winner, WWW Case Writing Contest, E-Trade
Bridge Program, World Summit Awards, WTO
Geneva Switzerland 2002

Semi Finalist, Asian Internet Awards 2001

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Opportunities

Retail/Distribution

Franchising

Manufacturing

Export

Over 12 investors in line

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Challenges

Country Regulations-HACCP, FCE, etc.

Perishability

Logistics

Payment solution

Communication

Education

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Jovel M. Cipriano
Founder
Pinoydelikasi.com

Is it reaL or is it all
just hYPe?

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 Is it reaL or is it all just hYPe?

• We now have more than

a BILLION people on the
Internet, a few hundred
million of whom are
online at any given
moment.

Source: Web 2.0 by Troy Angrignon with Nick

Kellet, Gary Ralston

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 Is it reaL or is it all just hYPe?

Amazon sold 2.8 million

items in a single day

Source: 1) comScore; 2005 2) Goldman Sachs,

Harris Interactive and Nielsen/Net Ratings

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 Is it reaL or is it all just hYPe?

• Half a million people

MAKE A LIVING on eBay.

• People said they would

never buy a car over the
Internet. In 2005, eBay
sold $11 billion worth of
automobiles

Source: Web 2.0 by Troy Angrignon

with Nick Kellet, Gary Ralston

Pinoydelikasi.com 14
 Is it reaL or is it all just hYPe?

• Rakuten.co.jp sells USD

5M worth of wines alone
per month online. They
expect to overtake
Amazon.com in online
sales next year.

Source: Source: Web 2.0 by Troy

Angrignon with Nick Kellet, Gary
Ralston

Pinoydelikasi.com 15
 Is it reaL or is it all just hYPe?

• Google bought
Youtube.com October
last year for USD 1.65 B
even if Youtube is not
making money. And
bought Doubleclick.com
Aug of the same year for
USD 3.1B

Source: Web 2.0

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Benefits of going online (Benefits)

Reach more people

Make money. Save money. Reduce cost.

Your cheapest employee

Showcase your goods

Trade around-the-clock

Reach the specialized market

Provide customer care

Gain Competitive advantage and Credibility

Enhance your Company’s Brand Image

Go global

Action

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 7 Reasons why customers don’t buy online

Scenario:

You've got a great product / service.

You've advertised in the Yellow Pages,
sent out fliers and brochures, and still no
one's buying.

What's wrong? There are many reasons

why customers may not be flocking to
your store (or web site).

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7 Reasons why customers don’t buy online (cont.)

1. Inconvenience
2. Customer doesn't need / want what you're
selling
3. Customer doesn't understand what you're
selling
4. Customer doesn't trust you
5. Perceived poor quality
6. Perceived poor value
7. Failing to ask for the sale

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4 Pillars of E-commerce

a Functional website

Marketing

Logistics

Payment

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Profile of a Filipino Entrepreneur:

Goal : Create 3M entrepreneurs by 2010. HOW?

Given this scenario :
6

0
Product Creativity Operations Management Marketing and Distribution Business Development
and Grow th Management

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Don’t be left behind

“Don't waste time scratching your

head wondering what the Internet can
do for your business. You will be left
behind.
Instead, think about how you can Take
Advantage of this new and cost-
effective form of industry awareness.”

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Video Presentation

Show Mel and Joey Feature

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Lessons Learned:

The Pinoydelikasi Experience

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Lesson no. 1

“ The internet is here to stay. It will be crucial

if not paramount to business success.”

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Lesson no. 2

“ Brands will play an important role on the

internet since they are the key source of
trust and confidence for consumers. ”

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 Lesson no. 3

“ Since people cannot see, touch and feel the actual

product online, having a strong brand and strong
equity, along with high awareness, becomes a
key factor to Internet success. ”
- Vivienne Lee Bechtold
Director, I-Knowledge
P&G

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Lesson no. 4

“ Competition is strong. Attention span is

getting shorter and shorter. You need
exposure. You need to be heard. Stars are
the only ones who the catch light. ”
- Al Pacino
Film, People I know

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Lesson no. 5

“ Grow with your customers and be part of

their success.”

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Lesson no. 6

“ What gets measured gets done !”

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How to get started (Methodology)

Start Small, Grow fast

Think of an idea / concept

Create a unique name for your domain

Protect your domain! Buy it!
- its like real estate, it has a value.

Build the website

Market !
- SEO, Affiliate marketing, etc.

The rest follows …
- back-end, shopping cart, payment solution

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To close

“In business time is money. The longer

you wait, the more you lose.

You have to be FIRST.

You have to be FAST.
You have to be FOCUSED.

So, if you have a great idea with you right

now, WORK ON IT ! ACHIEVE IT! Don’t
let anyone take that Brilliant Idea away
from you.”

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Thank you !
Email: jovel@pinoydelikasi.com
URL: www.pinoydelikasi.com