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PEPSI

PEPSI

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Published by Mubashar
A REPORT ON STRATEGIC MANAGEMENT OF
PEPSI COLA INTERNATIONAL (PUNJAB BEVERAGE)

PRESENTED TO:
SIR SHAHID TUFAIL

PRESENTED BY:
UMER SHAHZAD MUBASHAR SHARIF MUHAMMAD ZUBAIR 2008-AG-204 2008-AG-152 2008-AG-346

DEPARTMENT OF BUSINESS MANAGEMENT & SCIENCE

UNIVERSITY OF AGRICULTURE FAISALABAD

1

DEDICATION

We would like to dedicate this project to our parents who has given us opportunity to study here in DBMS, and to our respected teacher who give us a chance to work on this project.

2

TABLE
A REPORT ON STRATEGIC MANAGEMENT OF
PEPSI COLA INTERNATIONAL (PUNJAB BEVERAGE)

PRESENTED TO:
SIR SHAHID TUFAIL

PRESENTED BY:
UMER SHAHZAD MUBASHAR SHARIF MUHAMMAD ZUBAIR 2008-AG-204 2008-AG-152 2008-AG-346

DEPARTMENT OF BUSINESS MANAGEMENT & SCIENCE

UNIVERSITY OF AGRICULTURE FAISALABAD

1

DEDICATION

We would like to dedicate this project to our parents who has given us opportunity to study here in DBMS, and to our respected teacher who give us a chance to work on this project.

2

TABLE

More info:

Published by: Mubashar on Jun 11, 2010
Copyright:Attribution Non-commercial

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02/21/2015

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 1
 A REPORTONSTRATEGIC MANAGEMENTOF
PEPSI COLA INTERNATIONAL (PUNJAB BEVERAGE)
PRESENTED TO:
SIR SHAHID TUFAIL
PRESENTED BY:
UMER SHAHZAD 2008-AG-204MUBASHAR SHARIF 2008-AG-152MUHAMMAD ZUBAIR 2008-AG-346
DEPARTMENT OF BUSINESS MANAGEMENT & SCIENCE
UNIVERSITY OF AGRICULTURE FAISALABAD
 
 2
DEDICATION
We
would lik
e
to d
e
dicat
e
this proj
e
ct to our par
en
ts who has giv
en
us opportu
n
ity to study h
e
r
e
i
n
 DBMS, a
n
d to our r
e
sp
e
ct
e
d t
e
ach
e
r who giv
e
us a cha
n
c
e
to work o
n
this proj
e
ct.
 
 3
TABLE OF CONTENTS
1-
 
EXECUTIVE SUMMARY««««««««««««««««« 22-
 
HISTORY OF PEPSI COLA INTERNATIONAL««««««« 33-
 
VISION STATEMENT««««««««««««««««««. 44-
 
MISSION STATEMENT«««««««««««««««««. 55-
 
IMPROVED MISSION STATEMENT«««««««««««. 5
STAGE 1 (INPUT STAGE)
6
-
 
SWOT ANALYSIS««««««««««««««««««««
6
 7-
 
EXTERNAL ENVIRONMENT ANALYSIS«««««««««. 108-
 
KEY EXTERNAL FACTOR ANALYSIS .«««««««««« 149-
 
KEY INTERNAL FACTOR ANALYSIS ««.««««««««. 1510-
 
ANALYSIS OF COMPETITORS PROFILE««««««««... 1
6
 
STAGE 2 (MATCHING STAGE)
11-
 
TOWS MATRIX««««««««««««««««««««« 17 12-
 
SPACE MATRIX««««««««««««««««««««.. 1813-
 
IE MATRIX««««««««««««««««««««««« 2014-
 
GRAND MATRIX«««««««««««««««««««« 22
STAGE 3 (DECISION STAGE)
15-
 
QSPM OF PEPSICO««««««««««««««««««« 231
6
-
 
RECOMMENDATIONS & CONCLUSION«««««««««. 25
Growth, Bala
n
c
e
, a
n
d a
W
orld of Fu
n
 

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