Half-day coolhunting training course

Thursday, Oct. 711 a.m.±4 p.m.What is it that distinguishes Apple, LEGO and Procter & Gamble from their competitors? Why are they launching one killer product after the other? They aretaking a huge page from the playbook of creativity. They organize their businessas a swarm business: applying the principles of swarm creativity by listening toand becoming a member of their group of loyal users, immersing themselves intotheir swarm. This swarm tells them what¶s going to be cool, and how to make iteven cooler.Knowing where in the swarm the collaborative innovators are allows them todetermine what¶s going to be cool, too²before everyone else. The art of coolhunting involves zeroing in on the fresh idea that will be the genesis of a hotnew trend. It also involves finding the people responsible for the idea²thetrendsetters who will cause others to jump on board.Practical applications of swarm creativity and Collaborative Innovation Networks:

Discovering cool trends for your field by tapping into the collectiveintelligence of your audience and potential customers (coolhunting).

Finding the trendsetters who convert an innovation into a trend.

Running with the new trends you find and tapping their business valuethrough coolfarming.The coolhunting and coolfarming framework developed at the MIT Center for Collective Intelligence and field tested at dozens of Fortune 1000 companies,offers a novel way to find the latest trends by discovering the onlinecommunication patterns of the trendsetters.In this training course you will discover how to become an effective coolhunter,using the dynamic semantic social network analysis tool, Condor. Coolhuntingwill permit you to search and pinpoint the ideas and products that will be the nextbig thing²before they take off. After an overview of coolhunting and somesuccess stories in finding and predicting new trends, you will learn how toconduct a successful coolhunting process by mining the Web, blogs and onlineforums. Through coolfarming you will be able to transform coolhunting resultsinto information applicable to your business. Analyzing your personalcommunication network will help you to better understand and optimize your personal communication contacts.