PurpleTrail whitepaper

A Brand New Way to Organize & Manage your Home Events

Perfect designs. Reliable delivery. Extensive event control.Full mobile access. Ad-free Invites. Easy to use!

PurpleTrail – Is it ready for the challenge?

PurpleTrail is an online event management and planning service that helps you organize events – big and small.Evite has become synonymous with online invitations. However, according to Wired and Time magazine, this ten yearold service “sucks!”. Evite has been accused of everything from spamming users with unwanted emails to being ad-choked, outdated and slow, not to mention the lack of improvements and new features. Yet, it is still used by 5 millionpeople every month in the United States alone.PurpleTrail is aimed at addressing the gaps in the online event planning and management space and is designed to be, just like the iPhone, a pleasure to use.

Why online invitation management?

If you have ever hosted a party or an event with more than a few people in the guest list, you already know theanswer to this question. It can be quite a hassle to manage so many invitations, guest responses, place and timesuggestions, etc. In addition, since most of our communication has moved online, a tool that handles all of thisand reaches people quickly and reliably is a necessity. PurpleTrail makes sending invitations, collecting responses,

sharing ideas and photos, and sending reminders easy and efcient, not to mention the cost savings of using such

a tool.

For more information, visit http://purpletrail.com from your PC or http://m.purpletrail.com from your mobile phone. © 2008 MangoSpring, Inc. All rights reserved. PurpleTrail & Powering Groups are trademarks of MangoSpring, Inc.

What’s special about PurpleTrail?

It is a ‘brand new’ way to organize and manage parties, get-togethers, events and meetings. With its fresh perspective,PurpleTrail brings together some of the best features and experiences to help you easily manage your event.

Reliable Invites using

Delivery Central Presence Enabled Invitation Management

PurpleTrail is the rst ‘presence enabled’ invitation

management service with group messaging at its core.If that sounds geeky, think of it as a service that allowsyou to easily interact with the host and other guests inreal-time for all the pre-event planning and excitement.You can see who is currently online and have a chatinstantly, or leave messages for later.Using PurpleTrail’s ‘Delivery Central’ technology, youcan now send invitations, reminders, and personal notesacross multiple mediums, namely email, print, SMS, voiceand social networks like Facebook. Delivery Centralprovides centralized messaging and ensures secure andreliable delivery of invitations. It offers a comprehensiveset of event management and invitation tracking optionsthat puts you squarely in the driving seat of your event.Delivery Central also enables you to easily track yourinvitations: which ones got delivered securely, when didthe guests open them, when did they last view the eventpage, what is their current RSVP response, etc.PurpleTrail’s unique consensus module helps you todecide on place and time for your event. Say good-bye tothe mess around group emails! Rich consensus buildingtools are part of all PurpleTrail events. As an organizeryou have full control over what guests can vote on or evenif they can suggest an option themselves.PurpleTrail is available for download on your mobile phone.You can keep track of RSVP updates, send messages,create and manage invitations and talk in real time withonline guests. The mobile application is available fordownload for both the host and the guests. PurpleTrailinvitations, reminders and alerts are also available overSMS and using the mobile web browser.

Build Consensus for Time and Place Unparalleled Mobile and Desktop Experience

For more information, visit http://purpletrail.com from your PC or http://m.purpletrail.com from your mobile phone. © 2008 MangoSpring, Inc. All rights reserved. PurpleTrail & Powering Groups are trademarks of MangoSpring, Inc.

Some of the other features that make PurpleTrail the best in class Event management service are:

D e l i g h t f u l E x p e r i e n c e P h o t o s M a n a g e T h e m e s A d d r e s s b o o k C o n s e n s u s D e s k t o p N o A d s C o n v e r s a t i o n s M o b i l e

Create the perfect party invitation

With PurpleTrail, clip-art based themes are a thing of thepast. You can personalize your event the way you wantit by choosing from hundreds of professionally designed,

real photo-based, themes. In less than ve minutes you

can make a great looking event page and invite people instyle.

Ad-free events

PurpleTrail lets you send the invites to your event just the way you like it – without those pesky ads from

WeightWatchers, mortgage renance companies, etc.