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WAL-MART

WAL-MART

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Published by hiramalik
Strategic hr of Wal-mart as well as functional hr including hr functions are included in this report
Strategic hr of Wal-mart as well as functional hr including hr functions are included in this report

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Categories:Types, Research
Published by: hiramalik on Jun 13, 2010
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10/08/2014

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Save money. Live better 
 
1
Introduction:
A unique feature of Wal- Mart retailing is that it is virtually recession proof. In times of economic downturn, consumers flock to discount retailers. During the recession of 1974-75,sales expanded 42 percent; in the 1981-82 recessions, sales grew 44 percent; and therecession of 1990s, sales grew 30 percent. As such, Wal-Mart is not affected by economicdownturns like many other retailers.Wal-Mart has obtained a distinct competitive advantage by targeting small, ruralcommunities, which leads to lower operating cost .this advantage result from lower rents,moderate wages. and the absence of unionization. In addition, real estate is significantlycheaper, and smaller communities have a loyal and productive workforce.Although the store location strategy was innovative, several other factors have played astrong role in valuating Wal-mart the top of the retail mountain. For instance, Mr. Sam¶sManagement practices were even moretrend setting than his store location strategy. For example employees are referred to as employees; instead they are called associates .Other factors contributing to Wal-Mart success include rigorous cost control, an excellentdistribution Network, and technological advantageWal ±Mart proudly moves up in Fortune¶s list of the top ten ³America¶s Most admiredCompanies in 200, rising to fifth on the list.
About Wal-mart
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Sam Walton opened the first store in 1962 in Rogers, Arkansas.
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Within 5 years there were 25 Wal-mart stores earning total revenue of $12.6 million insales.
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In 1972 Wal-mart was listed in the NYSE.
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In 1991, Wal-Mart became an international company when we opened a Sam's Club near Mexico City. Just two years later, Wal-Mart International was created.
y
 
In 2005 Wal-mart incorporated sustainability in it¶s business under their CEO H LeeScott Jr.
 
 
Save money. Live better 
 
2
 
y
 
In August 2007, Wal-Mart and Bharti Enterprises announced an agreement to establishBharti Wal-Mart Private Limited.
y
 
Mike Duke succeeded Lee Scott as president and chief executive officer on February 1,2009.
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Presently 7,800 stores and club locations in 15 markets employ more than 2 millionassociates, serving more than 176 million customers a year 
y
 
Wal-mart¶s major international operations are in the following markets:
Argentina Brazil Canada CentralChile China India JapanMexico Puerto Rico UK 
Mission Statement
Offers the best quality merchandise at the lowest prices in all their stores, from schoolsupplies, to household items and top quality groceries
 
Vision Statement:
Saving people money to help them live better 
Purpose. . .
Sam Walton said it best,
³If we work together, we¶ll lower the cost of living for everyone«we¶ll give the world anopportunity to see what it¶s like to save and have a better life.´
 
 
Save money. Live better 
 
3
 
Wal-Mart Logo Timeline:
 1962 - 1964Sam Walton names his new storesWALMART. The Walmart name was presented in just about any font/styleavailable to the printer.1964 - 1981Also known as the "Frontier Font Logo,"this was the first official and consistentlyused logo.1968-1981The Discount City mark was used in printadvertising, on the uniforms/smocks, in-store signing, and other things. However, itwas never used as building signage or in anannual report.1981 - 1992The logo was updated again in 1981.1992 - 2008The star was adopted as an update to theexisting logo in early 1992.2008
 
 New logo adopted by Walmart Stores U.S.

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