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E-Marketing

E-Marketing

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Published by MilenaP123

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Categories:Types, Business/Law
Published by: MilenaP123 on Jun 13, 2010
Copyright:Attribution Non-commercial

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04/04/2013

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E-Marketing, 3rd edition 
Judy Strauss, Adel I. El-Ansary,and Raymond Fros
Chapter 1: The Big Picture
© Prentice Hall 2003
 
The Emergence of E-Marketing:
The Google Story
Wh
at is E-Marketing?
Wh
at Is E-Business?T
h
e Big PictureToug
h
TimesE-Marketing in ContextEnvironment,Strategy,andPerformance(ESP)E-Marketing EnvironmentLegal FactorsTec
h
nologyE-Business Markets
Wh
at¶s Next?
Ov
er
v
iew
 
TheGooglestory shows:
Markets always welcome an inno
v
ati
v
e new product pro
v
iding customer
v
alue.
Customers trust good brands.
Well-crafted marketing mix strategies can beeffecti
v
e in helping newcomers enter crowdedmarkets.

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