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Pricing Services

Pricing Services

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Published by Mohan Upadhyay

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Published by: Mohan Upadhyay on Jun 13, 2010
Copyright:Attribution Non-commercial

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09/07/2010

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Pricing services
IDL
 
R
ecap
Segmentation and positioning: the need forfocus
Identifying relevant attributes
Designing service: Core, Supplementaryservices & delivery process
Creating a new service: hierarchy of newservices and as substitutes for goods
 
Pricing Services
Issues in pricing services
Approaches to pricing
 ±
Activity based costing
 ±
Net value and consumer surplus
Increasing value
 ±
Enhancing perceptions
 ±
R
educing costs
Yield management
R
ate fences to prevent migration
Operationalizing pricing

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