Irish companies that use design aremore successful than those that donot. This fact was borne out of researchpublished by the Centre for DesignInnovation in the beginning of 2007. The challenge was to create a practicalapproach and tools that organisationscould use to innovate and grow. The result was Innovation by Design,an 18-month programme of workshops,research and mentoring for sixNorthwest organisations that beganin June 2007. Precision toolmaker.Agricultural co-operative. Softwaredeveloper. Third level institute. Airport.Heavy machinery manufacturer. Sixvery different organisations across sixvery different sectors; yet all with thecommon goal to grow their businesses.Within 15 months different participantshave launched new brands; generatedhundreds of ideas; explored newmarkets; created prototypes for newproducts; redesigned their productdevelopment processes; deliverednew and enhanced services to theircustomers; briefed and contracteddesign agencies; and one evenrenamed their company. Everyonehas applied a design approach tounderstanding customers’ needs first,which is key to identifying the rightideas to commercialise.But don’t take our word for it, read aboutAvenue Mould Solutions, Connacht Gold,Infacta, Institute of Technology Sligo,Ireland West Airport, and Mantis Cranesto see what they have accomplished.In the end, success of the programmewill be judged by the companies thattook part and these are their stories intheir own words.
Programme ManagerCentre for Design Innovation