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Tvc Production Economic Impact Study Sept 2005[1]

Tvc Production Economic Impact Study Sept 2005[1]

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Published by Terry Flew

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Published by: Terry Flew on Jun 13, 2010
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10/27/2011

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ECONOMIC IMPACT OF TELEVISION COMMERCIALPRODUCTION IN BRISBANE AND SOUTH EASTQUEENSLAND
 
ECONOMIC IMPACT OF TELEVISION COMMERCIAL PRODUCTION INBRISBANE AND SOUTH EAST QUEENSLANDPREPARED FORBRISBANE CITY COUNCILBYDEBORAH WILSON CONSULTING SERVICES20 September 2005
 
TABLE OF CONTENTS1.EXECUTIVE SUMMARY......................................................................................12.PROJECT ACTIVITIES.........................................................................................8
2.1Project Aims...........................................................................................................82.2Project Activities................................................................................................9
3.SIZE AND VALUE OF THE TVC PRODUCTION INDUSTRY IN BRISBANEAND SOUTH EAST QUEENSLAND ...............................................................10
3.1Organisation Information ..................................................................................103.2Length of Time Operating in the TVC Industry .................................................113.3 Employment in the TVC Production Industry ....................................................123.4Value of the TVC Production Industry in Brisbane and South EastQueensland ......................................................................................................133.5Economic Value of TVC Production .................................................................133.6Characteristics of Shoots ..................................................................................15
4.TVC PRODUCTION ACTIVITIES AND KEY MARKETS .................................17
4.1Main TVC Production Activities ........................................................................174.2Turnover from TVC Production. ........................................................................194.3Mix of Queensland, Interstate and International Clients ...................................194.4Trends Influencing Exports in the Next Five Years ...........................................21
5.TRENDS AFFECTING OPPORTUNITIES FOR TVC PRODUCTION..............23
5.1Significant Changes in Demand in the Last Two Years ....................................235.2Trends in the Next Three Years .......................................................................24
6.CAPABILITIES AND COMPETITIVE ADVANTAGES .....................................27
6.1Main Supply Chain Links in TVC Production ....................................................276.2
Brisbane and South East Queensland’s Main Capabilities for TVCProduction ........................................................................................................286.3Brisbane and South East Queensland’s Main Competitive Advantages ...........296.4Strengthening Competitive Advantages ...........................................................326.5Capability Gaps and Strategies to Address these Gaps....................................34
7.CHALLENGES, OPPORTUNITIES AND PRIORITIES ....................................38
7.1Challenges in the Next Three Years .................................................................387.2Main Opportunities for the TVC Production Industry ........................................407.3Assistance Required to Support Growth ...........................................................427.4Main Priorities for the TVC Production Industry in Brisbane and SouthEast Queensland .............................................................................................43
APPENDIX 1 - SURVEY QUESTIONNAIRE

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