The following key findings synthesize consistent feedback, lessons and recommendations frominterviews conducted as part of this evaluation.The overarching finding of this evaluation is that LCCR-EF’s DTV outreach effort successfullyreached large numbers of individuals in target cities and effectively provided direct assistance tothousands of members of affected populations.1.
Overwhelmingly, participation in the DTV campaign was seen as a valuable experience. Thegeneral perception was that the DTV Transition Campaign successfully prepared and equippedcommunity members for the DTV transition.2.
There is a strong consensus that local partner organizations gave credibility to the outreacheffort and helped assist populations that might not otherwise have been reached. Many of theseorganizations built capacity as part of the DTV outreach effort and universally agreed that theyreceived good exposure from participating in the Campaign.3.
The DTV Campaign participants unanimously agreed that the opportunity to collaborate withother organizations in their community was enormously positive. There was widespreadenthusiasm about the prospects for future collaboration.4.
The shifting timeline for conversion, as well as funding uncertainties, had an impact on bothprogram planning and delivery.5.
The shifting timeline which extended the campaign as well as the scope of the effort stretchedLCCR-EF internally and led to unanticipated challenges including expenses which were notrecoverable
While there was buy-in for the overarching campaign goal to prepare under-servedcommunities for the DTV transition, there was uneven buy-in and clarity regarding specific,local campaign benchmarks.7.
Although the majority of the partner organizations understood the need for accountability,some organizations struggled with the reporting process, which may have contributed to someconfusion and uneven follow-through with reporting.8.
LCCR-EF’s training and support was widely appreciated. In particular, partner organizationsfound the campaign materials and specific assistance that LCCR-EF provided with the media tobe of critical importance to their success.