State of Marketing 2010 : Survey Results

Reads:

1,086

Uploaded:

06/14/2010

Category:

Research>Business & Economics

Rated:

Copyright:

Attribution Non-commercial

Executive Summary

This study sets out to understand whether and how marketers in Singapore are using social media to grow and promote their busine... (More) Executive Summary

This study sets out to understand whether and how marketers in Singapore are using social media to grow and promote their businesses. You will find out:

How the marketing budget commitment has changed with the shift of the Singapore economy into positive territory.

Common uses for social media. The study provides a current and future snapshot of what companies use social media for most often. This will be useful to understand the pulse of companies’ attitude and perspective of social media in their marketing efforts.

Commonly-used tools for social media. What tools are companies using most.

The time commitment. See how much time companies invest in their social marketing efforts. This analysis will be helpful for companies just getting started or seeking support staff.
Resource commitment. The study reveals how companies use their personnel resources to manage their social marketing efforts. (Less)