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1.Market Research Process

1.Market Research Process

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Published by macpiyush

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Published by: macpiyush on Jun 14, 2010
Copyright:Attribution Non-commercial


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Amity Business School
Research Project Steps
Amity Business School
Research Process -Interrelated
Example of Interrelationship:
 At the first step the researcher must understand what is involved in theremaining stages
Amity Business School
Phase ±I: Determination of the informationresearch problem
Task step: 1Determine and clarify themanagement¶s information needs

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