2OUR PLANET THE NEW BIG DEAL
’s Editor...... describes Silicon Valley’s vigorous pursuit o green prot.
silicon uture - page 30
José Sergio Gabrielli deAzevedo,
CEO o Petrobras... ... describes an oil and gas company’s primeresponsibility or the environment.
challenging commitment - page 24
Vice-President o Science& Research at the WorldResources Institute and
its writer/editor...... outline how to replace sub-prime developmentwith measures that simultaneously reducepoverty and restore natural services.
natural development - page 26
Girma Wolde Giorgis,
Presidento Ethiopia...... shares his experience o planting onebillion trees with Satinder Bindra, Director o Communications and Public Inormation at UNEP.
transorming Ethiopia - page 18
Managing Director o FoodNetwork East Arica Ltd. and a pioneer Kenyanorganic armer...
organic growth - page 32
... describes how chemical-ree armingis taking hold in the country and says itis essential or uture survival.Pro.
Proessor o Economicsand Chairperson o the Centre o EconomicStudies and Planning, Jawaharlal University,New Delhi...... says that the economic crisis oers a uniqueopportunity or a new deal prioritizingdevelopment and resource conservation.
chance or change - page 11
alsopage 3 reectionspage 10 peoplepage 17 awards and eventspage 22 productspage 23 wwwpage 28 verbatim and numberspage 29 books
, the magazine o theUnited Nations Environment Programme (UNEP)PO Box 30552Nairobi, KenyaTel: (254 20)7621 234Fax: (254 20)7623 927e-mail: email@example.comTo view current and past issues o thispublication online, please visitwww.unep.org/ourplanetISSN 101 - 7394
Dect f Pbcat:
Naomi Poulton & David Simpson
UNEP Division o Communications and Public Inormation
Phoenix Design Aid
SMI BooksThe contents o this magazine do not necessarilyreect the views or policies o UNEP or theeditors, nor are they an ocial record. Thedesignations employed and the presentationdo not imply the expressions o any opinionwhatsoever on the part o UNEP concerning thelegal status o any country, territory or city or itsauthority or concerning the delimitation o itsrontiers or boundaries.* All dollar ($) amounts reer to US dollars.
President o GreenFor All and author o
The GreenCollar Economy
green collar jobs - page 8
... describes how connecting the people whomost need work with the work that mostneeds to be done is the key to economicgrowth and recovery.
Director-General o theInternational Labour Organization...
silver lining - page 4
... describes the new perspective thatgreen jobs oer amid economic crisisand shows how they should be acrucial element o any recovery plan.
Founder, Chairman andCEO o Suntech Power Holdings Co. Ltd...... describes how China is usingclean energy as a driver o neweconomic growth.
solar solution - page 6
President and CEOo ClimateWorks...
right track - page 14
... outlines policies that have already been provento work in combating climate change and creatinglow-carbon prosperity.
a senior banker with DeutscheBank and project leader o UNEP's GreenEconomy Initiative...
green breakthroughs - page 20
... outlines how the nancialcrisis could lead to a globalGreen New Deal or a betterand sustainable world.Indian social activist, actor andsportsman
renaissance man - page 34
... describes development as “anopportunity to achieve – or all”.