The original PageRank Explained document has existed for a long time. It wasthe first of its kind to present many of the ideas in a way that the average personcan understand. You may be wondering why there is a need for a new version ofthis document. The reasoning is simple; everything in the original document wastheoretical and subject to change. These changes have occurred through theauthors’ further learning on how Google reacts and how we think about thesubject. To this end you will note that an additional author and technical editorhas been added to the paper. Mike Shishigin’s extensive mathematical abilityenables us to explore some new areas of PageRank not mentioned before, aswell as provide a section at the end that contains more advanced information.We hope to present PageRank in a way that gets across everything you couldpossibly need to know -- without baffling you. However, if you want to know the
extremely technical stuff, then we’ll give you that at the end.We're pleased that the principles in the original PageRank Explained documentseem to have been accepted universally within the search engine optimizationfield. The one document that appears to criticise it, later explains why each ofthe points it makes are valid. We're also pleased that since its publication, a vastamount of additional articles have been written about PageRank.Despite all this, things
and there are still a lot ofmisunderstandings regarding the importance (or unimportance) of PageRank.We’ve added new sections to address these, and new sections to address somenew things. We've also tried to make the existing sections moreunderstandable. This is a long document; it’s written so that a broad range ofpeople can understand it. As it’s also used as a major reference in severaluniversity courses, we will do our best detail as much as possible. If you are “JoeAverage,” then you can simply limit your concern to understanding the principlesuntil you're ready to dig deeper.Finally, we thought it was time to dedicate some space to Google's thoughtsabout PageRank. Obviously Google is not going to comment on exact rankingissues but, as it is
technology, what they say about it gives us lots of insight.We asked Barry Schnitt, spokesperson for Google, a few questions about variousPageRank related topics and he was kind enough to give us some answers;you’ll find those answers later in the document.
What is PageRank?
PageRank is Google's method of measuring a page's "importance." When allother factors such as Title tag and keywords are taken into account, Google usesPageRank to adjust results so that sites that are deemed more "important" willmove up in the results page of a user's search accordingly.