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Web Site Style Guidelines

Web Site Style Guidelines

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Published by: Marcus Skookumchuck Vannini on Jun 17, 2010
Copyright:Attribution Non-commercial

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08/24/2010

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Web Site Style Guide
Revised 11-10-2006 
 
 
Web Style Guidelines1
Table of Contents
 
Table of Contents..................................................................................................1
 
Introduction to the PPG Web Site Style Guide......................................................2
 
General Web Site Requirements...........................................................................3
 
Screen Resolution..................................................................................3
 
Browser Requirements...........................................................................3
 
Designing for Connection Speed............................................................3
 
Frames....................................................................................................3
 
Flash.......................................................................................................3
 
Typography and Style.............................................................................4
 
Links.......................................................................................................4
 
Content and Editorial Guidelines............................................................4
 
PPG Logo Usage and Corporate Identity for Web Use...........................5
 
The PPG Supergraphic...........................................................................6
 
Overview of PPG Web Sites.................................................................................7
 
Corporate/Regional/SBU Web Site Design Guide...............................................10
 
Marketing Initiative/Product Web Site Design Guide...........................................14
 
E-Commerce (Consumer) Web Site Design Guide.............................................15
 
Intranet Site Design Guide..................................................................................16
 
URL Strategy.......................................................................................................17
 
 
 
Web Style Guidelines2
Introduction to the PPG Web Site StyleGuide
The goal of this style guide is to provide general rules for the design of PPG’s corporate,strategic business unit (SBU), product and marketing initiative web sites – both externallyand internally – utilizing CMS2002 Universal Templates.
The standards outlined in thisguide have been developed in accordance with
 
PPG’s Internet Website Policy.Please review this policy online at:
 http://insideppg.web.ppg.com/ITcommunity/standards/PPG_Internet_Website_Policy.htm Most items such as fonts, colors and link properties are governed by use of CascadingStyle Sheets (CSS) and these guidelines will define those specifications based onapproved corporate guidelines. All pages within a Content Management System (CMS)channel use the same CSS.
Who should read this document?
Anyone developing, creating and/or designing a PPG web site should review thisdocument. Creating your site in concert with this guide will benefit your site by ensuring aconsistent visual and behavioral user experience.
Why should you read this document?
Whether you’re designing a web site for an SBU, a new product or developing a web-based marketing initiative, the specifications outlined in this document are required.Following these rules is to your business’s advantage because:
These guidelines create consistent and cohesive online branding across all PPGweb sites.
You can build your website and update it quickly since the hardest questionshave been answered for you.
Consistency across web sites will enable your web visitors to find the informationthey need quickly and easily.
Your web site will have a professional appearance and intuitive navigation toposition your business unit as an industry leader.
You’ll have the references you need in one place.
For More Information, contact:
Seana Miller Manager, Web CommunicationsCorporate CommunicationsPPG Industries, Inc.One PPG Place412-434-2221SeanaMiller@ppg.com 

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