2.4Researching women business owners and entrepreneurs for GENDER DIFFERENCES IN MOTIVATIONS FOR BECOMING AN ENTREPRENEUR
ONE SIZE DOESN’T FIT ALL: GENDER DIFFERENCES IN MOTIVATIONS FOR BECOMING AN ENTREPRENEUR
JODYANNE JANE KIRKWOOD
A thesis submitted for the degree of Doctor of Philosophy at the University of Otago, Dunedin, New Zealand
8 April…
(More)
ONE SIZE DOESN’T FIT ALL: GENDER DIFFERENCES IN MOTIVATIONS FOR BECOMING AN ENTREPRENEUR
JODYANNE JANE KIRKWOOD
A thesis submitted for the degree of Doctor of Philosophy at the University of Otago, Dunedin, New Zealand
8 April 2004
ii
Abstract
Why are people motivated to become entrepreneurs? Previous studies suggest independence, money, a challenge or to get recognition, and work and family reasons are key motivators. Understanding more about potential gender differences in the