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Social Media for non-profits

Social Media for non-profits

Ratings: (0)|Views: 130 |Likes:
Published by Robin Low
How non-profits can benefit from social media
How non-profits can benefit from social media

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Published by: Robin Low on Jun 17, 2010
Copyright:Attribution Non-commercial


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By : Robin Low
for social causes
what is«
social media?
 Social Media is a group of online mediawhich has the following characteristics.
1.Participation2.Networks3.Two-way communication4.Connectivity5.Open source
traditional media
is dead.
do not trust advertisements
.(They would rather read a review on a blog or awebpage rather than corporate page)2.Supporters are
immune to interruptivemarketing
. (too many mediums, too many ads)
3.Suporters are informed
, and informationis readily available.4.With a
global business
, it cost too much toreach out to everyone.5.With social media,
the cost is $0
, no externalcompany needs to be engaged.

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