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Social Media for Legal Professionals by Molly DiBianca

Social Media for Legal Professionals by Molly DiBianca

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Published by Molly DiBianca

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Published by: Molly DiBianca on Jun 17, 2010
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01/16/2011

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Social Media
 for the
Legal Professional
www.YoungConaway .comwww.DelawareEmploymentLawBlog.comwww.GoingPaperlessBlog.com@MollyDiBi
Molly DiBianca, Esq.
Young Conaway Stargatt & Taylor, LLP
 
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www.GoingPaperlessBlog.com@MollyDiBiwww.YoungConaway.com
Table of Contents
The Contenders ........................................................................... 2
 
Top 5 + Twitter .............................................................................................2
 
Where to Start? ..........................................................................................3
 
What to Skip?..............................................................................................4
 
The Theory .................................................................................... 5
 
Why Bother? ...............................................................................................5
 
3 Principles ..................................................................................................6
 
LinkedIn Checklist ....................................................................... 8
 
Steps to Get Started ..................................................................................8
 
Twitter Guide.............................................................................. 10
 
Twitter 101 ................................................................................................ 10
 
Twerminology .......................................................................................... 11
 
Create Your Account ............................................................................. 13
 
Create Your Profile ................................................................................. 16
 
Resources ................................................................................... 20
 
Other Lists of Tweeting Lawyers ............................................................ 20
 
Additional Resources ............................................................................. 20
 
 
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www.GoingPaperlessBlog.com@MollyDiBiwww.YoungConaway.com
The Contenders
There are countless social-networking sites (SNS) but only a few thatare particularly useful for legal professionals. Below are descriptionsof the six of the most popular social-networking sites among lawyers.
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LinkedIn.com
Professional (non-personal) use but not limited to legal professionals.The largest professional SNS, with more than 60 mm users worldwide.Average age is 41; average income is more than $100 k / year.Usersprofiles resemble a resume. Users connect” based onaffiliations such as shared employer, alma mater, and interests.LinkedIn offers legal professionals a best-practices guide athttp://learn.linkedin.com/attorneys/.
Martindale-Hubbell Connected
www.Martindale.com/connected. Legal professionals only. Thereare currently more than 1 mm lawyers in the database. The sitepromotes peer-to-peer networking (as opposed to attorney-to-clientmarketing). Users answer questions, post articles, and engage indiscussion groups.
Avvo.com
Legal professionals only. Users can list experience, past cases, andreceive endorsements. The site generates a numerical ranking.Controversial due to its rating system.
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Whether Twitter can be characterized as a “social-networking site” issomewhat debatable. The popularity of Twitter, though, is not the subjectof debate, so it is included on this list, as well.

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