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Quantitative Marketing and the Internet

Quantitative Marketing and the Internet

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http://thebullshitbusters.com/
http://thebullshitbusters.com/

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Published by: Marcus Skookumchuck Vannini on Jun 18, 2010
Copyright:Attribution Non-commercial

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08/22/2010

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1
Quantitative Marketingand the Internet 
 
2
P
roblems with advertising
 Youve got to do it 
Nobody knows what works
Hard to reach potential customers
Hard to grab enough of their attention
Hard to tell whether your message got through
Leads to a portfolio strategy
Choose media mix and hope for the best
My message: technology is changing this byproviding new tools to measure adeffectiveness
 
3
B
roadcast radio
Killer app: ship-to-shore
B
roadcast: a nuisance
Could that bug become a feature? The Euphoriaof 19
22
like the euphoria of 1999
Whats the best business model for broadcast?
Government provision (
BB
C)
P
rivate contributions (public radio)
Hardware producers subsidize content (RCA)
Tax on vacuum tubes (Media tax)
 Advertising the least favorite alternative

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