Newzoo Games MarketReport
ConsumerSpendingonKey Platforms and Business Models
© Newzoo2009/2010USAUnited KingdomGermanyFrance
Revenuefiguresare basedonmoney spentper typicalgame platform.
all types includinghandheldconsoles suchas Nintendo DS & PSP.
: games installedand playedonaPC: downloadsand boxedproducts.Excludingpremium (casual) downloadsfromgame portals and MMO clients.
all types of online (casual)game platforms includingsocialnetworks.
massivelymulitplayeronline gamesand virtualworlds(e.g. Habbo)
all mobile phonesand iPod Touch.
All revenuesare basedondirect consumerspending, no advertisingorB2B.
Consoles & PC games:
includesboxedproducts, digital distribution, second-hand.
includespremium (casual)game downloads, subscriptions, micro-transactions.
includessubscriptions, micro-transactions, clientdownloadsand clientboxedproduct.
Seenextpage for a full overviewof included revenuestreams.
Full report includesrevenuestreamsper platform, payersvs. players, avg. monthlyspendingand platform overlap data.
Full report availableviaGamesindustry.com for
# of players
The data in this report is based on the landmark
2009 Today’s Gamers
, initiated by Newzoo in co-operation with TNS, a leading globalcustom research firm. The survey involved more than 13,000 respondentsaged 8 years and up, carefully selected to represent each individual
country’s demographic profile.
It has become practically impossible to keep track of the total games
market by “top
down” estimates, traditionally based on retail sales or
turnover of large players. To be able to include key parts of the marketsuch as second-hand trade, digital distribution and online spending, the
data in the Newzoo Games Market Report is based on a “bottom
approach, asking consumers directly.This is why the full report can also provide platform overlap data andaverage budget spent per person per game platform, key for strategicdecision making and realistic business plans.
Total money spentper country and totalnumberof players(all platforms)
Shareof totalgame revenuesper individualgame platform (US, UK, FR,GER)