Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
Games Market Report FREE 030510

Games Market Report FREE 030510

Ratings: (0)|Views: 120|Likes:
Published by Thomas Voss
Newzoo Games Market Report
Consumer Spending on Key Platforms and Business Models

Summary

Full report includes revenue streams per platform, payers vs. players, avg. monthly spending and platform overlap data.
Introduction The data in this report is based on the landmark 2009 Today’s Gamers Survey, initiated by Newzoo in co-operation with TNS, a leading global custom research firm. The survey involved more than 13,000 respondents aged 8 years and up, carefully selected to represent each indivi
Newzoo Games Market Report
Consumer Spending on Key Platforms and Business Models

Summary

Full report includes revenue streams per platform, payers vs. players, avg. monthly spending and platform overlap data.
Introduction The data in this report is based on the landmark 2009 Today’s Gamers Survey, initiated by Newzoo in co-operation with TNS, a leading global custom research firm. The survey involved more than 13,000 respondents aged 8 years and up, carefully selected to represent each indivi

More info:

Published by: Thomas Voss on Jun 18, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/12/2014

pdf

text

original

 
Newzoo Games MarketReport
ConsumerSpendingonKey Platforms and Business Models
Summary
© Newzoo2009/2010USAUnited KingdomGermanyFrance
Platform definitions
Revenuefiguresare basedonmoney spentper typicalgame platform.
Consoles:
all types includinghandheldconsoles suchas Nintendo DS & PSP.
PC games
: games installedand playedonaPC: downloadsand boxedproducts.Excludingpremium (casual) downloadsfromgame portals and MMO clients.
Game portals:
all types of online (casual)game platforms includingsocialnetworks.
MMOs:
massivelymulitplayeronline gamesand virtualworlds(e.g. Habbo)
Mobile:
all mobile phonesand iPod Touch.
Revenuebreakdown
All revenuesare basedondirect consumerspending, no advertisingorB2B.
Consoles & PC games:
includesboxedproducts, digital distribution, second-hand.
Game portals:
includespremium (casual)game downloads, subscriptions, micro-transactions.
MMOs:
includessubscriptions, micro-transactions, clientdownloadsand clientboxedproduct.
Mobile:
game downloads.
Seenextpage for a full overviewof included revenuestreams.
Full report includesrevenuestreamsper platform, payersvs. players, avg. monthlyspendingand platform overlap data.
Full report availableviaGamesindustry.com for
299
USAUnited KingdomFranceGermanyBelgiumNetherlands
$ 25,290,000,000
Money spent 
£ 3,780,000,000
3,570,000,000
3,650,000,000
570,000,000
595,000,000183,500,000
# of players
31,300,00025,400,00035,500,0004,700,0009,300,000
Introduction
The data in this report is based on the landmark
2009 Today’s Gamers
Survey 
, initiated by Newzoo in co-operation with TNS, a leading globalcustom research firm. The survey involved more than 13,000 respondentsaged 8 years and up, carefully selected to represent each individual
country’s demographic profile.
It has become practically impossible to keep track of the total games
market by “top
-
down” estimates, traditionally based on retail sales or
turnover of large players. To be able to include key parts of the marketsuch as second-hand trade, digital distribution and online spending, the
data in the Newzoo Games Market Report is based on a “bottom
-
up”
approach, asking consumers directly.This is why the full report can also provide platform overlap data andaverage budget spent per person per game platform, key for strategicdecision making and realistic business plans.
Total money spentper country and totalnumberof players(all platforms)
Shareof totalgame revenuesper individualgame platform (US, UK, FR,GER)
www.todaysgamers.com

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->