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MB0023 - BC

MB0023 - BC

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Published by Srinath
MBA - SMUDE, Sem 1 assignment,2009-2011 batch
MBA - SMUDE, Sem 1 assignment,2009-2011 batch

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Published by: Srinath on Jun 18, 2010
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MB0023: BusinessCommunication
[Assignment – SET1 & SET2]
Name: P. SrinathSMDUE ID: 520923307Center: Mehbub College Campus, SecunderabadSubject Code: MB0023Subject: Business Communication
ASSIGNMENT – MBA – SEM I – Subject Code:MB0023 – SET 1
Describe any situation in your experience where thecommunication was a failure. Analyse the barrier(s) whichstood in the way of successful communication. Explain how youwould overcome the barrier(s).Situation where Communication was a failure to me:
As an Associate Manager, I was a sender for a communicationand intended to be received by my executives.I have sent the following communication to my executivesthrough a notice and displayed on the notice board:
“Coming Second Saturday to complete our targets for the month areview meeting is arranged and all should attend. If any executive isnot able to attend should find out the contents of the meeting fromtheir peers without fail”.
But my communication went wrong and out of 10 executives,only three executives have attended at 4.00 PM who checked-in withme the time of the meeting.
Following were the barriers of communication which stood inthe way of my communication:
 The “Channel” I have chosen did not ensure the receipt of thecommunication by “Receivers”
 The communication lacked the “Chronological context” The secondSaturday being a non-working day.
 The communication has created a “Psychological noiseby notmentioning correct time of the meeting and confusion has been created.
 The “social context” also is one of the cause for the failure of thecommunication as I have not taken all my executives into confident bygiving any advance information or a intention of the meeting earlier.
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Lessons learnt in order to overcome these barriers ocommunication:
My communication was unclear by not giving exact time of meeting.
 The media I have used is the placing the notice on the notice board,instead had I circulated to all the receivers and obtained their signaturesby asking their availability or feedback my communication would not havefailed.
I have chosen a wrong day a holiday though the task was a routine one.
I could have maintained good relations with my executives for success of my communication.
2.Select an article of around 200 words from any businesspublication. Analyze the readability of the article using the“Fog Index”. Is the reading level appropriate for the reader of the publication?
“Readability formulasare methods used to find out if documents are written at the right reading level for their targetedaudience. Gunner’s Fog Index is one of the most famous. The FogIndex measures the level of reading difficulty of any document. Itassumes that the bigger the words you use and the more complex yoursentences, the more difficult your document will be to read. The FogIndex level translates into the number of years of education a readerneeds to read the material easily. The “ideal” score is 7 or 8; anythingabove 12 is too hard for most people to read. The Fog Index does notdetermine directly if the writing is too basic or too advanced for aparticular audience. It does help you decide whether a document islikely to be hard to understand – and might benefit from editing using“plain English” or “plain language.”
Using the FOG Index
Select a short document or passage and count the
number of words
(usually around 100 words). For example:
 The responsive manager tends to succeed by building bonds of respect and trust with those around him/her. Staff respond positively toresponsive managers; they work more diligently, work to help themanager and the organization succeed, and will go the extra mile
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