Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
9Activity

Table Of Contents

0 of .
Results for:
No results containing your search query
P. 1
Unleashing the Ideavirus by Seth Godin

Unleashing the Ideavirus by Seth Godin

Ratings:

4.5

(4)
|Views: 95 |Likes:
Published by Anca Mihai
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."

Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."

Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.

More info:

Published by: Anca Mihai on Jun 12, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

10/14/2011

pdf

text

original

 
Unleashing the Ideavirus1 www.ideavirus.com
 
Unleashing the Ideavirus2 www.ideavirus.com
Unleashing the Ideavirus
By Seth GodinForeword by Malcolm Gladwell©2000 by Do You Zoom, Inc.
 You have permission to post this, email this, print this and pass it along for free toanyone you like, as long as you make no changes or edits to its contents or digitalformat. In fact, I’d love it if you’d make lots and lots of copies. The right to bind thisand sell it as a book, however, is strictly reserved. While we’re at it, I’d like to keepthe movie rights too. Unless you can get Paul Newman to play me.Ideavirus™ is a trademark of Do You Zoom, Inc. So is ideavirus.com™.Designed by Red Maxwell
 
Unleashing the Ideavirus3 www.ideavirus.com
STEAL THIS IDEA!
Here’s what you can do to spread the word about
Unleashing the Ideavirus: 
1. Send this file to a friend (it’s sort of big, so ask first).2. Send them a link to  www.ideavirus.comso they can download it themselves. 3. Visit www.fastcompany.com/ideavirusto read the
Fast Company 
article.4. Buy a copy of the hardcover book at www.amazon.com/exec/obidos/ASIN/0970309902/permissionmarket.5. Print out as many copies as you like.

Activity (9)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
jorro liked this
kamukamu liked this
titirony liked this
sheeba_ro liked this
ilias_md liked this
fatline liked this
frantuz liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->