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Featured in the Geelong Advertiser - RDV Press Release

Featured in the Geelong Advertiser - RDV Press Release

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Published by Rob Hartnett
A press release in the Geelong Advertiser, 17 June 2010 in relation to being the guest speaker for the Regional Development Victoria Regional Roadshow held in Grovedale.
A press release in the Geelong Advertiser, 17 June 2010 in relation to being the guest speaker for the Regional Development Victoria Regional Roadshow held in Grovedale.

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Published by: Rob Hartnett on Jun 19, 2010
Copyright:Attribution Non-commercial


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Flexible plan
wise path
MARKETING guru Rob Hartnett has
a new term, Vuca World, which he uses
to explain the intricacies of today's
ever-changing business world.
Hartnett unleashed the term at the
Big Ideas For Small Business
roadshow attended by 90 Geelong
small business people at Grovedale
College on Tuesday night.
Minister for Small Business Joe
taking the roadshow
throughout Victoria.
"One of the things I talk about is
living in a Vuca World," Mr Hartnett
said yesterday. "It's volatile, uncer-
tain, complex and ambiguous."
Mr Hartnett said a incident like the
Icelandic volcano affecting Europe
was an example of a Vuca World.
"We're seeing climate change in
other areas, massive unemployment in
Spain, patchy economies in areas
throughout the world and the intro-
duction of new technology like the
iPad," he said. "How is the iPad going
to affect you, can you utilise these
tnmgs, are you aemg ready and flex-
Harnett said it was most importantfor small businesses to have an agile
business model.
"You have to have a business planthat's flexible and you have to adapt
to change. Change is the new `business
as usual'. You need to have an acute
awareness of it and be on top of it," he
Mr Hartnett called on Paul Smart
from Snap Printing in Geelong and
Alycia Edgar from Coastal Accounting
Services to talk about how they man-aged their businesses.
"Paul was able to talk about how he
measured his business on a daily,
weekly and monthly basis.
"Measurement and discipline
business is important. It's great to
have new ideas but you have to
measure results and skills activity.
"It's no different on the football
Cats coach Mark Thompson
would be measuring his team's skills
and activities. If the team is down, he'll
be working on those areas until they
get it right."
Mr Hartnett said he valued the
feedback he got from the roadshow."One chap came up and said, `I wasthinking about putting my head in the
sand and you've talked to me about
the value of social media, marketing
and the ability to connect'.
"He said `I can't bury my head. I
can't take it easy until I retire, I've got
to fire up, I'll have to get serious about
the business again'."
Mr Hartnett said people entering
small business nowadays were better
equiped to succeed than in the past.
"People used to say X amount fail
after two years and X amount fail after
five years but good friends of mine in
research don't believe that any longer.
People entering business have got a
lot smarter, they have a lot more
education and are marketing savvy."
IN TUNE: Minister for Small Business Joe Helper and business expert Rob Hartnett at the
Big Ideas for Small Business
road show
Ref: 72163647Brief: NESTPR
Copyright Agency Ltd (CAL) licenced copy 
Geelong Advertiser
Thursday 17/6/2010
Page: 37Section: General NewsRegion: Geelong VIC Circulation: 26,024Type: RegionalSize: 391.40 sq.cms.Frequency: MTWTFS-
High St, Westgarth
Here is a gallery of wearable art
made and designed in Melbourne.The clothing is created by morethan 80 local designers and thereare eclectic accessories rangingfrom vintage fabric sunhats to
whimsically illustrated pillow
cases and brain, heart and lung
There's an art space,
Head Quarters, behind.
55 High St94811614
Open Monday, Tuesday and Wednesday
from llam-5.30pm, Thursday and Fridayllam-6pm, Saturday and Sunday 11am-
5pm. Takes eftpos, Visa, MasterCard.
Cast your eye over our top shopping picks for one of Melbourne's most eclectic strips.
Black Finch
Contemporary jewellery forthose wanting to stand out fromthe crowd. In-house gold andsilversmith Raymond de Zwart'sdiamond and sapphire-sprinkled
rings cast from cuttlefish moulds
sit with an array of pendants,
earrings, brooches and bracelets
created by 25 designers. Custom-
designed pieces also available.
110 High Street
9077 1319
Open Tuesday to Friday 11am-6pm,Saturday 10am-5pm. Takes Visa,
MasterCard, eftpos.
Westgarth Books
This new kid on the block has the
latest book releases including
Darebin authors and cartoonists.
A large children's section plus
graphic novels, cooking and music.
Try a coffee and home-made
baklava or browse in the light-filledrooms upstairs used for author
events and a book club.
77 High St
9482 7117
Open Monday, Tuesday, Wednesday
10am-6pm, Thursday, Saturday and
Sunday 10am-8pm, Friday 10am-9pm.
Takes Visa, MasterCard, eftpos.
Catherine Manuell Design
Melbourne's luggage queen
makes travelling in style easyat the store that launched hercareer. Floor-to-ceiling shelves
are filled with suitcases and bags
of every shape and size in prints
as wild and eclectic as cranberry
crocodile. Check out her selection
of scarves and wallets.
59 High St
9481 8034
Open Monday to Friday 10am-5pm,Saturday 10am-5pm, Sunday 11am-4pm.Takes Visa, American Express,
MasterCard, eftpos.
Flashback Fabric
Go back in time with original
vintage fabrics and wallpapers
from the 1920s to 1980s. Owner
Nola Hargreaves has collected
hundreds of rolls of fabric inprinted cottons, voiles, silks andjersey capturing the elegance ofdifferent fashion eras. Custom-
made lampshades and cushions.
79 High St
9482 1899
Open Tuesday to Saturday 11am-5pmand Sunday 1lam-4pm. Takes Visa,
MasterCard, eftpos, direct debit and
Ref: 72036986Brief: NESTPR
Copyright Agency Ltd (CAL) licenced copy 
Northcote Leader
Wednesday 16/6/2010
Page: 8Section: General NewsRegion: Melbourne Circulation: 24,189Type: SuburbanSize: 1,355.06 sq.cms.Frequency: --W----Page 1 of 2

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