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Design Thinking for Business Strategy

Design Thinking for Business Strategy

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Published by Harsh Jawharkar

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Published by: Harsh Jawharkar on Jun 19, 2010
Copyright:Attribution Non-commercial

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11/20/2011

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Date: January 25
th
, 2007
Harsh Jawharkar 
University of Chicago –Graduate School of Business
Design Thinking for Business Strategy 
 
2
January 2007
Background
Management Consultant –A.T. Kearney
Previously …IDEO Service Innovation & Human FactorsHSBC –Consumer Insights & Experience ModelingSapient –User Experience ModelingIPM Management Consulting
Interests –Service and product innovation modelsBusiness strategies driven by a design-thinking mindset
Harsh Jawharkar (GSB ’06)
http://www.linkedin.com/in/harsh
 
3
January 2007
Innovation …Buzzword, Fad, or Bellwether?
innovation
Main Entry: in·no·va·tionPronunciation: "i-n&-'vA-sh&nFunction: noun1 : the introduction of something new2 : a new idea, method, or device :NOVELTYThesaurus:something (as a device) created for the first timethrough the use of the imagination--see INVENTION
buzzword
Main Entry: buzz·wordPronunciation: 'b&z-"w&rdFunction: noun1 : an important-sounding usually technical word or phrase often of little meaning used chiefly toimpress laymen2 : a voguish word or phrase --called also buzzphraseThesaurus:stock phrases that have become nonsense throughendless repetition--see hokum, nonsense, bunk
Source:Merriam-Webster Online, thefreedictionary
Innovation is a process …not an approach

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